Technology Strategy - Publications - Faculty & Research

01 Apr 1998
News

World Class Learning

a variety of industries with their strategic marketing plans. "I enjoy working with global teams," she reports. "On my current study I work with Americans, Germans, Irish, Poles, French, Dutch, and Austrians. We are designing a multiple market entry View Details

Keywords: Eileen K. McCluskey

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

across ABP Media's channels, Karan Kapur (MBA 2015) provided hundreds and thousands of meals through his international FnB venture K Corp, Naveen Tewari (MBA 2005) enabled the mission to be displayed in millions of smartphones through disruptive View Details

01 Dec 2015
News

Leading Boston and Beyond

Koh’s fifth floor office, cooking up a communications strategy ahead of the looming Boston winter. “We want to avoid what happened last year,” warns Koh, Chief of Staff to Mayor Marty Walsh. Last winter, the Hub’s snowiest on record, left... View Details

Keywords: Jen Myers; Executive, Legislative, and Other General Government Support; Government

14 Mar 2019
News

The Merchant of Osaka

country where women hold only 5 percent of senior leadership roles. Her strategy is radically simple: fix the system by designing for the patient. She’s leading a quiet shift, not a noisy revolution, but in Japan and particularly for... View Details

Keywords: Health, Social Assistance

01 Jun 1996
News

Class Acts

As a part of his campaign strategy for the Student Association presidency, Dobron took the unusual step of creating a team of four sectionmates to help him develop a platform based on issues of importance to the student body. Once... View Details

02 Sep 2018
News

Havana Rising

When hotel manager Alessandro Benedetti worked for Kempinski chain locations in Spain and Switzerland, morning meetings were a time to go over the numbers and discuss strategy for the days ahead. But ever since Benedetti moved to Havana... View Details

Keywords: Dan Morrell; photographed by Eve North

01 Jun 2018
News

The Long Run

with a team of fellow alums to create a $2.5 billion technology company. Today, Langford’s focus falls under an entirely different category of urgency: As executive director of the Georgia Prevention Project (GPP), he leads a nonprofit... View Details

Keywords: Julia Hanna; photographed by Melissa Golden

01 Sep 2015
News

Alumni and Faculty Books for September 2015

results—the “service trifecta”; (6) use technology to elevate the most important and eliminate the worst service jobs; (7) take steps to develop a core of customers who are “owners”; and (8) build agile service organizations that learn,... View Details

01 Dec 2008
News

A Force for Good

McCraw and I (with our coauthor, Linda S. Doyle PMD 49, 1985) summarized that style in eight points: Don’t give direct orders. Instead, listen, persuade, and cajole. Build consensus on the institutional mission. Embrace a strategy and... View Details

Keywords: Jeffrey L. Cruikshank; Construction of Buildings; Construction; Monetary Authorities-Central Bank; Finance; Hospitals; Health, Social Assistance; Publishing Industries (except Internet); Information; Wood Product Manufacturing; Manufacturing; Rail Transportation; Transportation

Publications