Targeted Marketing - Publications - Faculty & Research

06 May 2014
First Look

First Look: May 6

http://www.cambridge.org/US/academic/subjects/economics/economics-general-interest/democracy-and-its-elected-enemies-american-political-capture-and-economic-decline August 2013 Journal of Marketing Research Contingent Match Incentives... View Details

Keywords: Sean Silverthorne

17 Feb 2010
First Look

First Look: Feb. 17

Publication:Quantitative Marketing and Economics 7, no. 3 (September 2009): 237-266 Abstract This study presents a signaling model of advertising for horizontally differentiated products. The central ingredients of the model are two... View Details

Keywords: Martha Lagace

Web

1929: The Great Crash - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

the 1920s Research Links Site Credits 1929: The Great Crash Unique historical materials in Harvard University collections throw light on the role of the regional exchanges in the stock market crash of 1929, and the regulation of the... View Details

Web

HBS - Financials | Supplemental Financial Information

value of the endowment in real terms (after inflation) and generating a predictable stream of available income, the University’s targeted annual payout range is 5.0 to 5.5 percent of market value. The payout... View Details

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

large corporations, such as Apple and Google, are careful to retain their underdog roots in their brand biographies." A forthcoming article coauthored by Keinan for the Journal of Consumer Research, "The Underdog Effect: The View Details

Keywords: by Martha Lagace

11 Apr 2011
Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, time... View Details

Keywords: by Carmen Nobel; Technology; Computer

Person Page

Press / Media

By: Debora L. Spar

I'll have a girl, please

American Public Media [Marketplace], 12 September 2006

DR. DEBORAH SPAR: "The ability to choose gender is really only the first... View Details

25 May 2011
HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

problem yet, but at some point I imagine it could be," Ton surmises. "Opening stores in new markets is typically not a way to sustain internal promotions." Growing Pains? The case turns on the question of future growth for... View Details

Keywords: by Julia Hanna; Retail

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

nonprofit activities and missions can and do evolve to meet these changing needs and challenges. When the mission and brand image (as perceived in the market) are no longer in synch, a re-branding process or revitalization may be needed. It is important for nonprofits... View Details

Keywords: by Manda Salls

Web

Industry Information - Alumni

faculty from the fields of business, economics and law. + – CPG/Marketing AdAge Leading trade publication of the marketing and media landscape. Tiered subscription model (free registration for a limited number of articles per month;... View Details

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

in your sales and marketing team, especially if they come from the industry or companies on your target list. Nowadays functional leaders have more power than in the past to decide which software to use, so... View Details

Keywords: by Rocio Wu

November 2023 (Revised March 2024)
Case

Infarm: Betting the (Indoor) Farm on Food Security

By: Elie Ofek

In the summer of 2023, the co-founders of Infarm, a controlled environment agriculture (CEA) company, were contemplating a major pivot going forward. While Infarm had successfully shown it could grow over 75 products—mainly herbs, leafy greens and mushrooms—in modular... View Details

Keywords: Plant-Based Agribusiness; Business Model; Market Entry and Exit; Science-Based Business; Business Strategy; Transition; Agriculture and Agribusiness Industry; Europe; North America; Toronto; Northeastern United States

Citation

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20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

is about saying, I am the scarce resource, and therefore I am valuable.” The business of busyness Marketers have already begun using such insights to target consumers, flattering them by implying how... View Details

Keywords: by Michael Blanding

21 May 2021
Blog Post

Alumni Spotlight: Cissy Chen (MBA 2019)

values taught in this class within the firm. In these HBS courses and in the work you have pursued, you have gained perspective on ESG frameworks and their application to the markets in Asia. Can you provide an example of how you’ve... View Details

24 Apr 2019
Research & Ideas

The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention

agencies. In 2010, these retailers would keep prices constant for about nine months on average. Today, that timeframe has narrowed to just three months, he says. That acceleration was especially true for categories like electronics and furniture with larger online... View Details

Keywords: by Roberta Holland; Retail

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

GDP, that is, total aggregate output, the market value of all final goods and services produced. In a sense, all that you (as a country) have is the total output that you produce in a year—your GDP. Sometimes people think if everyone... View Details

Keywords: by Sean Silverthorne

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

successfully increase immigrants' political participation, even when they do not specifically target their communities and concerns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53575 November 28, 2017 athenaInsight... View Details

Keywords: Carmen Nobel

07 May 2024
Blog Post

Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria

Global, meaning they are more likely to deliver their expected GHG reductions (see FAQ for more detail). Calyx Global is a stringent carbon credit rating organization ranked as the best by Carbon Market Watch and recommended by Harvard’s... View Details

22 Feb 2022
Research & Ideas

Lack of Female Scientists Means Fewer Medical Treatments for Women

treatments that primarily benefit women, yet an examination of biomedical patents filed over a 30-year period revealed a significant shortage of inventions targeting women’s health versus the large volume of new products for male... View Details

Keywords: by Kristen Senz

06 Jul 2020
Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

offering them incentives or deals to stay before they leave. “Focusing on retaining higher-spending customers, even if they aren’t as likely to leave, can increase the total profit a company can reap.” As Gupta describes in Managing Churn to Maximize Profits—a new... View Details

Keywords: by Michael Blanding; Retail; Service; Financial Services

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