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- All HBS Web
(1,458)
- People (3)
- News (235)
- Research (1,026)
- Events (9)
- Multimedia (4)
- Faculty Publications (470)
- 21 Feb 2023
- Research & Ideas
Are Your Employees Passing Up Incentives? Try Promoting the Programs More
notice and take action, according to the research, published September in Organizational Behavior and Human Decision Processes. The study could provide an incentive of its own for businesses looking to attract and retain talent amid a brisk labor View Details
Keywords: by Scott Van Voorhis
- 22 Feb 2022
- Research & Ideas
Lack of Female Scientists Means Fewer Medical Treatments for Women
treatments that primarily benefit women, yet an examination of biomedical patents filed over a 30-year period revealed a significant shortage of inventions targeting women’s health versus the large volume of new products for male... View Details
Keywords: by Kristen Senz
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently... View Details
Keywords: Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
successfully increase immigrants' political participation, even when they do not specifically target their communities and concerns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53575 November 28, 2017 athenaInsight... View Details
Keywords: Carmen Nobel
- 01 Dec 2016
- News
In My Humble Opinion: Chip Brewer (MBA 1991)
so will its golfers. (Japan is Callaway’s largest market after the United States, followed by Europe.) On Topgolf: “Callaway is a part-owner. You hit a ball that’s been microchipped to track accuracy and distance and score points for... View Details
Keywords: Julia Hanna
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
The Firm With The Sword And The Shield Of Asymmetries The power of asymmetries is why the signals of change question is so important. Companies that develop different ways to target nonconsumers and overshot customers can create a new... View Details
- 06 May 2014
- First Look
First Look: May 6
http://www.cambridge.org/US/academic/subjects/economics/economics-general-interest/democracy-and-its-elected-enemies-american-political-capture-and-economic-decline August 2013 Journal of Marketing Research Contingent Match Incentives... View Details
Keywords: Sean Silverthorne
- Web
Joiner - Entrepreneurship
of HBS to global startup regions. FALL Is becoming a joiner right for me: Attend Rock/CPD career panel What does a startup job search look like? Meet with a Career and Professional Development (CPD) entrepreneurship coach (login required) Visit Baker Library for help... View Details
- 17 Feb 2010
- First Look
First Look: Feb. 17
Publication:Quantitative Marketing and Economics 7, no. 3 (September 2009): 237-266 Abstract This study presents a signaling model of advertising for horizontally differentiated products. The central ingredients of the model are two... View Details
Keywords: Martha Lagace
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
used firm size as a proxy for reputation and utilized uniqueness and political slant indices to account for other company characteristics. The study did not take into account costs or any discounts or marketing efforts View Details
- 13 May 2014
- First Look
First Look: May 13
"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics include the... View Details
Keywords: Sean Silverthorne
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
nonprofit activities and missions can and do evolve to meet these changing needs and challenges. When the mission and brand image (as perceived in the market) are no longer in synch, a re-branding process or revitalization may be needed. It is important for nonprofits... View Details
Keywords: by Manda Salls
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, time... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
programs has gone far beyond the marketing department to infuse everything the museum does, making it unique among its peers, says Jill Avery, senior lecturer in the General Management unit at Harvard Business School. The Magic Tate Ball... View Details
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
by advertising revenue. On the other hand, he detected clear bias in the types of companies that the press targets for special scrutiny. For this reason, business people are wise not to underestimate the ability of the press—particularly... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
is about saying, I am the scarce resource, and therefore I am valuable.” The business of busyness Marketers have already begun using such insights to target consumers, flattering them by implying how... View Details
Keywords: by Michael Blanding
- Web
Design Thinking Course | HBS Online
innovation Who Will Benefit Aspiring or Current Innovation Managers Entrepreneurs Product Managers, Developers, and Marketers Develop an innovation mindset and toolkit you can use to guide your team or organization’s strategy. "This... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
Since March, Harvard Business School Working Knowledge has posted more than 80 stories and research papers on the topic of COVID-19, most targeted at managers and the new challenges they face. That's a lot of information to digest. To... View Details
Keywords: by Sean Silverthorne
- Web
HBS - Financials | Supplemental Financial Information
value of the endowment in real terms (after inflation) and generating a predictable stream of available income, the University’s targeted annual payout range is 5.0 to 5.5 percent of market value. The payout... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
large corporations, such as Apple and Google, are careful to retain their underdog roots in their brand biographies." A forthcoming article coauthored by Keinan for the Journal of Consumer Research, "The Underdog Effect: The View Details
Keywords: by Martha Lagace