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Marketing - Faculty & Research

Elberse This world-wide Case Centre competition recognizes an excellent practitioner in the case classroom. More Information About the Unit Marketing is critical for organic growth of a business and its central role is in creating, communicating, capturing and View Details

17 Feb 2009
Research & Ideas

What’s Good about Quiet Rule-Breaking

the quiet rule-breaking could mean developing code with management's approval for open-source external company projects. For mail carriers, the moral gray zone might mean finishing duties early yet staying "on the clock" until... View Details

Keywords: by Martha Lagace

January 2006 (Revised July 2007)
Case

Juan Trippe and Pan American World Airways

By: Nitin Nohria, Anthony Mayo and Mark Rennella

A fascination with flight and a forceful personality helped to create a market for air travel and shape the modern airline industry. Masterfully wielding his power and influence, Juan Trippe built Pan American Airways by combining bold moves and blind ambition. Across... View Details

Keywords: Decision Choices and Conditions; Leadership; Growth and Development Strategy; Industry Growth; Business and Government Relations; Power and Influence; Air Transportation; Air Transportation Industry; Travel Industry

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December 2019
Case

Noiler

By: José B. Alvarez and Natalie Kindred

In 2019, Nigerian entrepreneur Dr. Ayoola (Ayo) Oduntan is accelerating distribution of Noiler, a genetically optimized breed of poultry, to smallholder farmers across Nigeria. The bird was bred to be productive as a source of both meat and eggs and to thrive in the... View Details

Keywords: Social Enterprise; Animal-Based Agribusiness; Poverty; Health; Growth and Development Strategy; Nigeria

January 2008
Article

Entrepreneurship and Urban Success: Toward a Policy Consensus

By: Zoltan J. Acs, Edward L. Glaeser, Robert E. Litan, Lee Fleming, Stephan J. Goetz, William R. Kerr, Steven Klepper, Stuart S. Rosenthal, Olav Sorenson and William C. Strange

Like all politics, all entrepreneurship is local. Individuals launch firms and, if successful, expand their enterprises to other locations. But new firms must start somewhere, even if their businesses are conducted largely or exclusively on the Internet. Likewise,... View Details

Keywords: Business Headquarters; Business Startups; Development Economics; Economy; Entrepreneurship; Policy; Taxation; Growth and Development Strategy; Product Development; Business Processes; Expansion; Internet

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12 Mar 2007
Research & Ideas

The New Real Estate

decreasing vacancies) coupled with continuing low interest rates. During the last year, we saw four big stories in real estate that underscore this continuing-to-boom market: record prices, new capital market instruments, and growing interest in both View Details

Keywords: by Arthur I. Segel; Construction; Real Estate

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

all accidents will lead to sustained innovations, this case isn’t unique. Accidents could play a role in spurring innovation for incumbents, provided that they lead to substantially increased demand for safety and that these new safety... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

March 2013 (Revised May 2013)
Case

Building Innovation at Terrapin Bright Green

By: Amy C. Edmondson, Sydney Ribot and Mary Saunders

Describes Terrapin Bright Green, an environmental consulting and strategic planning firm, and its approach for creating integrative, systematic solutions to green-building conundrums through consulting, research, and policy-related activities. Emphasis is placed on the... View Details

Keywords: Integrated Design; Entrepreneurs; Creative Industries; CONSULTING Firms; Energy; Design; Governance; Growth and Development; Innovation and Invention; Knowledge; Labor; Organizations; Problems and Challenges; Research; Strategy; Value; Consulting Industry; New York (city, NY)

17 Feb 2012
Working Paper Summaries

Breaking Them In or Revealing Their Best? Reframing Socialization around Newcomer Self-Expression

Keywords: by Dan Cable, Francesca Gino & Brad Staats

Article

Moving Forward from COVID-19: Organizational Dimensions of Effective Hospital Emergency Management

By: Mariam Krikorian Atkinson, Nicholas Cagliuso, John Hick, Sara Singer, Elizabeth Bambury, Tuna Cem Hayirli, Masha Kuznetsova and Paul Biddinger

Federal investment in emergency preparedness has increased notably since the 9/11 attacks, yet it is unclear if and how U.S. hospital readiness has changed in the 20 years since then. In particular, understanding effective aspects of hospital emergency management... View Details

Keywords: COVID-19; Hospital Preparedness/response; Urban/rural Hospitals; Emergency Management; National Strategy; Health Pandemics; Crisis Management; Performance Effectiveness; Governance; Policy; United States

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06 Jul 2016
Research & Ideas

The Truth About Authentic Leaders

The debate over which form of leadership works best seems settled, in my view. Most leading companies globally are focusing on developing "authentic leaders" within their ranks. Executive courses at Harvard Business School in... View Details

Keywords: by Bill George

September 2003 (Revised May 2006)
Case

Eyeblaster: Enabling the Next Generation of Online Advertising

By: Elie Ofek

Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details

Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy