Successful Brands - Publications - Faculty & Research

08 Sep 2016
News

How We Make It Work

Jacobs (MBA 1979), chairman, Anchor Audio “Thirteen years ago, I felt like I had already experienced a lifetime of learning from successes and even more from failures. After HBS, I had held a variety of roles—in View Details

14 Nov 2019
News

Keeping Red Lobster Fresh

bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details

Keywords: Food Services and Drinking Places; Hospitality

20 Sep 2021
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.

mindset, he pursued an international opportunity as a Management Consultant for Kearney in London. This role allowed him to dive deeply into marketing strategy, brand partnerships, retail, and top-line transformation while obtaining an... View Details

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

series of experiments in the HBS Computer Lab for Experimental Research. The results showed that the key to success in grabbing and holding the attention of viewers lies in evoking a carefully timed mixture of surprise and joy. (The... View Details

Keywords: by Carmen Nobel; Consumer Products

07 Sep 2021
News

September 2021 Alumni Books

spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling; and it is people who have made—and continue to make—direct selling the View Details

Keywords: Margie Kelley

11 Jun 2013
First Look

First Look: June 11

a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment... View Details

Keywords: Carmen Nobel

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

17 Dec 2001
Research & Ideas

Risks and Rewards of the Intrapreneur

said, is that the start-up's mission was in alignment with the company's core business. For would-be intrapreneurs, the advantages to a corporate start-up versus a jump to a brand new company can include increased visibility within the... View Details

Keywords: by Sean Silverthorne

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details

Keywords: Sean Silverthorne

05 Jun 2007
First Look

First Look: June 5, 2007

stake in a number of portfolio companies at Fair Market Value. As they conside whether to exercise their option to purchase Bain Capital's stake in Artisan Entertainment, the company has an extremely successful launch of "The Blair... View Details

Keywords: Martha Lagace

01 Sep 2014
News

All For One

end of the studio’s decade-long string of successes that included Toy Story, Monsters, Inc., and Finding Nemo—each movie breaking new ground in its own way, pushing the boundaries in terms of both technology and storytelling. It was... View Details

Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

17 Aug 2010
First Look

First Look: August 17

display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details

Keywords: Martha Lagace

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

05 Jun 2015
Blog Post

The HBS Investment

what I thought it would be. I had a clear bright line in my mind of what the cost would mean to me: a safety net of insurance in the brand name, potentially a better job in three years after graduation, and this supposed network that I... View Details

26 May 2016
News

W. James McNerney Jr., MBA 1975

Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details

Keywords: Susan Young; Air Transportation; Transportation

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

entities and reduced their success to local exceptionality. In contrast, emerging literature has shown that clusters are integrated in broader structures beyond their location and are rather building blocks of today’s global economy. The... View Details

Keywords: Carmen Nobel

01 Sep 2017
News

Read All About It: Journalism Can Be Profitable

US elections. David Perpich (MBA 2007) oversaw the development of that groundbreaking paywall and has led the company in the development of successful new digital products such as NYT Cooking. Now we ask Perpich—named president and... View Details

Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information

09 Jun 2015
First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details