Publications

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July 2006 (Revised August 2007)
Case

The Mozilla Foundation: Launching Firefox 1.0 (A)

Explores the Mozilla Foundation's decisions leading up to the launch of Firefox 1.0, including its default browser, managing corporate partnerships, managing product development, and moving toward a revenue-based model. Mitchell Baker, president of the Mozilla... View Details

Keywords: Business Model; Commercialization; Open Source Distribution; Partners and Partnerships; Information Technology; Social Entrepreneurship; Applications and Software; Innovation and Invention; Information Technology Industry; United States

June 1998 (Revised January 2001)
Case

Browser Wars, 1994-1998, The

By: David B. Yoffie and Mary Kwak

Analyzes the competition between Netscape and Microsoft in the market for Web browsers and related products. Despite its first mover advantage, Netscape sees its market share fall once Microsoft becomes "hard-core" about the Internet. By the spring of 1998, the future... View Details

Keywords: Applications and Software; Internet and the Web; Innovation and Management; Growth and Development Strategy; Competition; Supply and Industry; Information Technology Industry

Web

Online Creating Brand Value Course | HBS Online

This course is part of the Marketing track. Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! New Creating Brand Value $1,850 Next 6-week session starts April... View Details

10 Mar 2009
First Look

First Look: March 10, 2009

income. Finally, a unique aspect of the research setting allows tests of who is responsible for the earnings management. While firms appear unable to increase the frequency of aisle display promotions in the short run, they can reallocate these promotions within their... View Details

Keywords: Martha Lagace

01 Mar 2016
News

Faculty Q&A: Price Check

application in an industry with the most room for improvement. Online retail, particularly online fashion, definitely fit the bill. Why is fashion a good place to focus? The industry faces several challenges that many other retailers... View Details

Keywords: Julia Hanna; Nonstore Retailers; Retail Trade

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

in the book, were overwhelmed by Xerox's mismanagement of the computer applications for its technology. In response to the criticism set forth by the two authors, who were consultants for McKinsey, Xerox decided to improve its ability to... View Details

Keywords: by Henry Chesbrough

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

Galasso wanted to see if the sustained media attention would have a positive effect on pushing safety-related innovation in diagnostic devices using radiation. To judge that, they examined new patent applications filed after the news of... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

March 1999
Case

MySoftware Company (A)

By: H. Kent Bowen and Nicole Tempest

In 1997, Gregory Slayton took the position as CEO of MySoftware, which had been experiencing revenue and operating losses for the past two years. Within 90 days, he stabilized the company through a combination of cost cutting, financial discipline, and accountability... View Details

Keywords: Decisions; Cost Management; Profit; Employees; Growth and Development Strategy; Operations; Outcome or Result; Partners and Partnerships; Internet and the Web; Applications and Software; Information Technology Industry

Find at Harvard

February 2014
Case

BGI: Data-driven Research

By: Willy Shih and Sen Chai

BGI has the largest installed gene-sequencing capacity in the world, and to Zhang Gengyun, general manager of the Life Sciences Division, this represented an opportunity to apply his training as a plant breeder and his early career work as a biochemist to improving... View Details

November 2010 (Revised January 2011)
Case

Computerized Provider Order Entry at Emory Healthcare

By: Richard G. Hamermesh, F. Warren McFarlan, Mark Keil, Andrew Katz, Michael Morgan and David LaBorde

The Computerized Provider Order Entry at Emory Healthcare case presents one hospital system's efforts to implement computerized provider order entry (CPOE) across all of its hospitals and the challenges they faced in doing so. Issues such as standardization of care,... View Details

Keywords: Health Care and Treatment; Information Management; Management Systems; Standards; Service Delivery; Business Processes; Organizational Change and Adaptation; Projects; Information Technology; Applications and Software; Health Industry