Publications

18 Aug 2017
Op-Ed

Op-Ed: Courageous Leader Triggers a Moral Revolt of CEOs Against Trump

CEOs are public figures, with responsibility to uphold their company’s mission and values. When these values are violated, even by someone as powerful as the president of the United States, they are obliged to take a clear stand. In this... View Details

Keywords: by Bill George

March 2022 (Revised March 2025)
Technical Note

Ethical Analysis: Society

By: Nien-hê Hsieh

How should managers determine and deliver on their responsibilities to society? This note summarizes prevailing approaches to this question and outlines an approach centered on what distinguishes society from other key constituencies, such as investors or customers.... View Details

Keywords: Social and Collaborative Networks; Management Analysis, Tools, and Techniques; Organizational Structure; Corporate Social Responsibility and Impact; Ethics; Analysis

06 Mar 2013
What Do You Think?

Who Should Manage Our Work Time?

Summing Up Who Will Save Us From Our Work Habits? We have a problem in the workplace. Some of it is being forced upon us by forces in society. Some of it is of our own making. But we face increasing challenges in managing our work time according to View Details

Keywords: by James Heskett

November 1991 (Revised July 1995)
Case

Body Shop International

By: Christopher A. Bartlett

Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she... View Details

Keywords: Business Startups; Business Growth and Maturation; Leadership Style; Management Succession; Management Teams; Corporate Social Responsibility and Impact; Values and Beliefs; Global Strategy; Beauty and Cosmetics Industry

September 2013 (Revised June 2016)
Case

The Morning Star Company: Self-Management at Work

By: Francesca Gino, Bradley R. Staats, Brian J. Hall and Tiffany Y. Chang

Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business hauling tomatoes to processing plants in a truck. The company's main products continued to be tomato-based, including a... View Details

Keywords: Business or Company Management; Motivation and Incentives; Working Conditions; Plant-Based Agribusiness; Food; Management Practices and Processes; Compensation and Benefits; Manufacturing Industry; Agriculture and Agribusiness Industry

29 May 2014
Research & Ideas

Research Symposium 2014

Speaking up at work; a manager's responsibility to capitalism; a strategy to fix the health care system. These were the presentation topics at the 2014 Faculty Research Symposium. At first blush, they may sound a bit disjointed. But a... View Details

Keywords: by Carmen Nobel; Accounting; Health

July 2019 (Revised November 2022)
Case

Momofuku Ando and the Globalization of Noodles

By: Geoffrey Jones and Megumi Takada

This case examines the entrepreneurial career of Momofuku Ando, the Taiwanese-born Japanese entrepreneur who pioneered instant boodles with his Chicken Ramen (1958) and Cup Noodle (1971) products. It begins by reviewing his many previous unsuccessful ventures,... View Details

Keywords: Entrepreneurship; Personal Development and Career; Failure; Success; Globalization; Corporate Social Responsibility and Impact; Food and Beverage Industry; Japan

July 2011 (Revised April 2012)
Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley

The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details

Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry

January 2010 (Revised March 2011)
Case

Ben Bernanke: Person of the Year?

By: Lakshmi Iyer and Matthew C. Weinzierl

In response to the economic and financial crisis of 2008–2009, the Federal Reserve greatly expanded the scale and scope of its activities. Though lauded by many experts for its actions, the Fed and its chairman, Ben Bernanke, faced harsh criticism from some public... View Details

Keywords: Financial Crisis; Central Banking; Governance Controls; Policy; Crisis Management; Power and Influence; Public Administration Industry; United States

November 2014
Case

Nestlé SA, 2014

By: John R. Wells and Galen Danskin

In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details

Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe

12 PM – 1 PM EST, 13 Jan 2021
Virtual Programming

Harnessing Entrepreneurship to Revamp Democracy

Can we solve big public problems anymore? HBS Professor Mitchell Weiss (MBA 2004) believes that a renewed entrepreneurial spirit can transform the public sector's response to big problems at all levels. One of our biggest challenges? Faith in the democratic process... View Details

November 2006 (Revised December 2012)
Background Note

Strategies Beyond the Market

By: Felix Oberholzer-Gee and Dennis Yao

Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the World Wildlife Fund also respond to market failures. Governments typically seek to fix failing markets, often with prescriptions of what... View Details

Keywords: Markets; Failure; Strategy; Situation or Environment; Social Issues; Government and Politics; Corporate Social Responsibility and Impact

07 Aug 2012
First Look

First Look: August 7

note:http://hbr.org/search/312091-PDF-ENG Managing Stakeholders with Corporate Social Responsibility Christopher Marquis and Laura Velez VillaHarvard Business School Course Overview 412-121 The note... View Details

Keywords: Sean Silverthorne

Peter Tufano

Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

08 Sep 2015
First Look

September 8, 2015

complaints per year. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49555 The Value of Corporate Citizenship: Protection By: Minor, Dylan Abstract—We explore the notion that corporate citizenship, as obtained through Corporate View Details

Keywords: Carmen Nobel

20 May 2019
Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

the Washington Post headlined, If Howard Schultz runs for president, Starbucks will be on the ballot, too. Schultz’s political ambitions mark a growing wave of business leaders speaking out on social issues—termed “CEO activism” by... View Details

Keywords: by Michael Blanding

17 Oct 2011
Research & Ideas

How ‘Hybrid’ Nonprofits Can Stay on Mission

increased public pressure to help address societal problems, for-profit firms have adopted social responsibility policies, which have pushed them to focus more on social... View Details

Keywords: by Carmen Nobel

August 2021
Article

Anger Damns the Innocent

By: Katherine DeCelles, Gabrielle Adams, Holly S. Howe and Leslie K. John

False accusations of wrongdoing are common and can have grave consequences. In six studies, we document a worrisome paradox in perceivers’ subjective judgments of a suspect’s guilt. Specifically, we find that laypeople (online panelists; N = 4,983) use suspects’ angry... View Details

Keywords: Morality; Accusations; Deception; Guilt; Affect; Emotions; Behavior; Perception; Judgments; Decision Making