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Show Results For
- All HBS Web
(1,495)
- People (10)
- News (410)
- Research (849)
- Events (6)
- Multimedia (15)
- Faculty Publications (483)
- 02 May 2019
- Sharpening Your Skills
How To Ask Better Questions
not in having all the right answers, but rather in asking the right questions. Teaching The DealShowing emotion, asking questions, and understanding your own strengths and weaknesses can be key to a successful agreement. About the Author Kristen Senz is a writer and... View Details
Keywords: by Kristen Senz
- 29 Aug 2022
- Op-Ed
Income Inequality Is Rising. Are We Even Measuring It Correctly?
world, is released by statistics bureaus in multiple countries, and is commonly discussed in news media and policy discussions alike. In our paper, recently published in Nature Human Behaviour, we argue that researchers and policymakers... View Details
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
Umit Gurun, and Scott Duke Kominers Abstract—The patent system is commonly justified as a way to promote social welfare and, more specifically, technological progress. For years, however, there has been concern that patent litigation is... View Details
Keywords: Sean Silverthorne
- 17 Jan 2023
- Book
Good Companies Commit Crimes, But Great Leaders Can Prevent Them
officials. Soltes turns his hand to corporate crime after making a media splash with his 2016 book, Why They Do It: Inside the Mind of a White-Collar Criminal. Based on personal visits, letters, and phone calls with 48 disgraced... View Details
Keywords: by Lane Lambert
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest... View Details
Keywords: podcasts
- 01 May 2023
- News
Yahoo Acquires Alumni Startup Wagr
fans that have connected over fantasy sports for decades," Malavé said in the announcement. "The unique combination of Yahoo's scale and engagement creates opportunities for virtuous product loops between sports media and gaming. Joining... View Details
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- 01 Aug 1998
- News
Spangler Family Gift Endows New Campus Center
a post office, the Coop, a travel center, and automated bank-teller machines. The top floor of the building will house over twenty "project rooms," sized for meetings of up to ten people and equipped with technology and media service... View Details
Keywords: Nancy O. Perry
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
medical professionals can serve as micro-influencers to other segments by posting pictures on social media of their vaccination cards or themselves actually getting the shot. These influencers should... View Details
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
School of Public Health. The handwashing experiment In partnership with engineers at the MIT Media Lab, the researchers designed a simple wall-mounted soap dispenser with a time-stamped sensor hidden inside. The sensor allowed the team to... View Details
Keywords: by Carmen Nobel
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally... View Details
- 30 Apr 2020
- Book
Fighting Climate Change Requires a New Capitalism
Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant.... View Details
- 01 Jun 2023
- News
Cultivating Prosperity in Afghanistan
Spice’s website and social media presence at night, while Jung went to Afghanistan so she and Alaniz could learn more about how they might set up a supply chain to import the slightly sweet and floral... View Details
Keywords: Jennifer Gillespie
- Web
The Gift of Global Talent
influence of a handful of global cities continues to grow, the three core approaches taken by corporations so far offer a playbook for companies that find themselves outside the action in today’s concentrated innovation geography. Media... View Details
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- May 2022
- Case
Maestro Pizza: Coming in Hot!
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza: Coming in Hot!" Harvard Business School Case 722-399, May 2022.
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
their value. At the same time, our go-go workplaces are emphasizing and rewarding 24x7 productivity. To study this idea, the researchers set up six experiments to gauge our attitudes about luxury and busyness. As a preliminary test, the researchers combed through View Details
Keywords: by Michael Blanding
- Blog
Is the Digital Transformation Certificate Right for You?
It's no secret that digital technologies have transformed—and continue to transform—entire industries. The ability to grasp the implications of shifting technologies, from mobile devices to social media to... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young... View Details
- 21 Jul 2022
- Research & Ideas
Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?
speculation. How to follow the ‘stimmy’ money There’s no direct way to track how stimulus funds went from American pockets into the market, so researchers looked at a wide range of signals, including surveys, US Census and Treasury data, View Details