Social Media - Publications - Faculty & Research

02 May 2019
Sharpening Your Skills

How To Ask Better Questions

not in having all the right answers, but rather in asking the right questions. Teaching The DealShowing emotion, asking questions, and understanding your own strengths and weaknesses can be key to a successful agreement. About the Author Kristen Senz is a writer and... View Details

Keywords: by Kristen Senz

01 Jun 2023
News

Cultivating Prosperity in Afghanistan

Spice’s website and social media presence at night, while Jung went to Afghanistan so she and Alaniz could learn more about how they might set up a supply chain to import the slightly sweet and floral... View Details

Keywords: Jennifer Gillespie

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

not, the consumer won't repurchase four years from now. Build enthusiasm. Good marketers know the power of word-of-mouth recommendations. In the era of social media, better organization (the old ground war) and outspending on television... View Details

Keywords: by John A. Quelch

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young... View Details

Keywords: by Danielle Kost; Tourism

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

NGOs to be seen working in the field, actively and effectively helping in the middle of a humanitarian crisis. In addition to the media coverage that results in increased donations, the NGO brand is strengthened and the needs of the... View Details

Keywords: by Manda Salls

21 Jul 2022
Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

speculation. How to follow the ‘stimmy’ money There’s no direct way to track how stimulus funds went from American pockets into the market, so researchers looked at a wide range of signals, including surveys, US Census and Treasury data, View Details

Keywords: by Rachel Layne; Financial Services

March 2014
Teaching Note

The Weather Company

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details

Keywords: Leadership; Strategic Change; Technology; Digital; Weather; Organizational Change and Adaptation; Digital Platforms; Change Management; Leading Change; Growth and Development Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry

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08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

11 Jun 2013
First Look

First Look: June 11

residential mortgages. This expansion was itself fueled by the development of non-bank credit intermediation (or "shadow banking"). Whether the growth of the financial sector has been socially beneficial depends on one's view of... View Details

Keywords: Carmen Nobel

Web

Industry Information - Alumni

verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the US and Canada.... View Details

18 May 2023
News

India's New Money Managers

became clear—through social media channels and focus groups—that women needed more support. So LXME 2.0 launched in 2021 with education at its core. This shift included community-sourced discussions,... View Details

Keywords: Maureen Harmon

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

In seeking information on beauty products prior to purchase over the last year, 67% of respondents consulted social media influencers and 59% consulted third-party product reviews. However, company... View Details

01 Dec 2023
News

Alumni and Faculty Books and Podcasts

Media Publishing In The Startup Lottery, veteran entrepreneur and Inc. 500 CEO Gus Bessalel provides an insider’s view of venture-capital-backed companies. You will learn how to navigate your startup career through stories, examples, and... View Details

Keywords: podcasts

March 2022 (Revised July 2022)
Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

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29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

medical professionals can serve as micro-influencers to other segments by posting pictures on social media of their vaccination cards or themselves actually getting the shot. These influencers should... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

actions. Some of the media (Facebook, Apple, Amazon, Netflix, and Google) they employ, however, represent a threat of monopoly that should be addressed by the very governments that, ironically, could turn big data against us. So say... View Details

Keywords: by James Heskett; Advertising; Consumer Products

30 Oct 2012
First Look

First Look: October 30

analysis and framework in this paper can help broaden the understanding of accounting's globalization. Read the paper: http://ssrn.com/abstract=1875682 The Preference for Potential Authors:Zakary L. Tormala, Jayson Jia, and Michael I. Norton Publication:Journal of... View Details

Keywords: Sean Silverthorne

06 Nov 2008
Op-Ed

Selling Out The American Dream

spoke first of the American Dream in his 1931 book The Epic of America: "It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain the fullest stature of... View Details

Keywords: by John Quelch

22 Sep 2022
News

The Beauty Guide

herself, in ELC’s Reverse Mentorship Program, in which earlier-career employees mentor their leaders. Freyre’s own young, Latina mentor has taught her more about social media and trends among the next... View Details