Publications

Educators

01 Dec 2016
News

Alumni Books of 2016

authors have helped scale hundreds of hypergrowth Internet sites through their consulting practice. Drawing on their experience, they present 50 clear, proven, and up-to-date scalability rules and practical guidance for applying them.... View Details

2015
Working Paper

Implied Materiality and Material Disclosures of Credit Ratings

By: Robert G. Eccles and Tim Youmans

This first of three papers in our series on materiality in credit ratings will examine the materiality of credit ratings from an "implied materiality" and governance disclosure perspective. In the second paper, we will explore the materiality of environmental, social,... View Details

Keywords: Governance; Markets; Credit

SSRN

2016
Book

Building a Culture of Health: A New Imperative for Business

By: John A. Quelch and Emily C. Boudreau

This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four... View Details

Keywords: Social Marketing; Corporate Social Responsibility and Impact; Health

01 May 2025
HBS Seminar

Dan Iancu, Stanford Graduate School of Business

May 2021
Article

Risk-Mitigating Technologies: The Case of Radiation Diagnostic Devices

By: Alberto Galasso and Hong Luo

We study the impact of consumers’ risk perception on firm innovation. Our analysis exploits a major surge in the perceived risk of radiation diagnostic devices following extensive media coverage of a set of over-radiation accidents involving CT scanners in late 2009.... View Details

Keywords: Risk Perception; Innovation; Medical Devices; Liability Risk; Risk and Uncertainty; Perception; Technological Innovation

01 Jul 2013
News

The Nature of Business

big culture shift in his move to TNC, he says one of his favorite parts of his job is his colleagues. "Their principal engagement is fulfillment," he said. "It certainly requires a different skill View Details

Keywords: Jill Radsken; Social Assistance; Health, Social Assistance

08 May 2015
News

An alternative view of the role of the corporation in society

world’s largest corporations has created an opportunity for managers to consider the interests of a broader set of stakeholders. The role of the... View Details

30 Dec 2014
Working Paper Summaries

Return on Political Investment in the American Jobs Creation Act of 2004

Keywords: by Hui Chen, Katherine Gunny & Karthik Ramanna

13 Mar 2008
Working Paper Summaries

An Investigation of Earnings Management through Marketing Actions

Keywords: by Craig J. Chapman & Thomas J. Steenburgh

10 Feb 2014
News

King of His Castle

APPLING George Appling (MBA 1998) has become king of his castle. The Texas native turned an "enduring passion" for Renaissance fairs into a successful business owning one. "What sets our fair apart is that... View Details

Keywords: Jill Radsken; Arts, Entertainment

2021
Article

An Empirical Examination of Sell-Side Brokerage Analysts' Published Research, Concierge Services, and High-Touch Services

By: David A. Maber, Boris Groysberg and Paul M. Healy

This paper uses a proprietary panel dataset to categorize and quantify the activities that sell-side brokerage analysts use to build and sustain their network of buy-side client relations. We then examine the marginal impact of these activities on key analyst outcome... View Details

Keywords: Sell-side Analysts; Analyst Ratings; Brokerage Commissions; Earnings Forecasts

2008
Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk

The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details

Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States

2023
Article

Provable Detection of Propagating Sampling Bias in Prediction Models

By: Pavan Ravishankar, Qingyu Mo, Edward McFowland III and Daniel B. Neill

With an increased focus on incorporating fairness in machine learning models, it becomes imperative not only to assess and mitigate bias at each stage of the machine learning pipeline but also to understand the downstream impacts of bias across stages. Here we consider... View Details

14 Mar 2019
News

The Merchant of Osaka

Matsubara clinic also has 18 beds for in-patient services, an option that Sato-san has exercised for one week each month since July, mainly to ease the burden of his care on his wife. Dr. Umeda and the nurse eventually View Details

Keywords: Health, Social Assistance

04 Aug 2006
What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

of scarcity has not been repealed by the digital Long Tail prices are set by demand, not the constraints of supply." Edward Hare opened an aspect View Details

Keywords: by James Heskett

01 Sep 2015
News

The Business of Love

Their how-we-met story is the model—and the marketing—for the company, which launched as a website in late 2014. “We know this works,” says Jess Deckinger. Their love story is one of the differentiators that the Deckingers hope will View Details

Keywords: April White

Forthcoming
Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang

The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details

Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding