Segmentation - Publications - Faculty & Research

22 Dec 2009
First Look

First Look: Dec. 22

a specialist CEO negatively affects segment investment efficiency. The results suggest that new specialist CEOs use the capital budget as a bridge-building tool to elicit cooperation from powerful divisional managers in previously... View Details

Keywords: Martha Lagace

06 Jul 2010
Research & Ideas

Renewable Energy: Winds at Our Back?

past six years have grown from 0.75 megawatts to 7.0 megawatts; solar costs have fallen from $0.35 per kilowatt hour to perhaps $0.18, just in the past two years. But I worry that America will not retain a leadership position in this View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

25 Oct 2016
First Look

October 25, 2016

segmentation, and price discrimination through consumer self-selection. I evaluate these perspectives in the context of a major fashion goods firm using newly available and highly granular data. Model-free evidence suggests that inventory management and geographic... View Details

Keywords: Sean Silverthorne

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

research. Every potential experiment was entered into an "idea portfolio," a spreadsheet that described the experiment, the process or problem it addressed, the customer segments it targeted, and its status. The team categorized... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

April 2013 (Revised November 2013)
Case

Growing Financial Services in India: Aditya Birla Financial Services Group

By: Paul M. Healy and Rachna Tahilyani

Aditya Birla Financial Services Group is a large, broad-based, Indian financial services institution offering products ranging from life insurance and mutual funds to private equity. The company has witnessed a turnaround in recent years and regained lost market share.... View Details

Keywords: Regulatory Environment; Finance; Asset Management; Business Growth and Maturation; Transformation; Leadership Development; Leadership Style; Business Processes; Organizational Structure; Organizational Change and Adaptation; Competitive Strategy; Diversification; Segmentation; Financial Services Industry; Insurance Industry; India

Citation

Educators

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07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

Books. Before Penguin was founded by Allen Lane in 1935, serious literature—"good books"—was expensive and bound in hardcover; only lurid fiction was sold in paperback. "The good books were out of reach of all but the wealthy View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing

01 Mar 2008
News

One-on-One with Jim Breyer

Most of the best businesses in Silicon Valley started with a very simple concept and extended into adjacent market segments as well as into global markets. Accel recently closed its second Chinese fund, this one for $510 million,... View Details

Keywords: Roger Thompson; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

January 2019 (Revised December 2019)
Case

CrossBoundary Energy

By: John Macomber

Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable... View Details

Keywords: Energy Investing; Economic Development; Renewable Energy; Business Growth and Maturation; Developing Countries and Economies; Project Finance; Emerging Markets; Industry Structures; Infrastructure; Segmentation; Private Equity; Decision Choices and Conditions; Energy Industry; Utilities Industry; Africa; Tanzania; Ghana

Citation

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20 Jul 2016
Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

football stadium, a cruise ship—where people are segmented by rank of some sort. Norton co-authored the study, Physical and Situational Inequality on Airplanes Predicts Air Rage, with Katherine A. DeCelles, an associate professor of... View Details

Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel

01 May 2006
Research & Ideas

What Companies Lose from Forced Disclosure

an aggregate measure such as net income, it can undo career concerns if that measure is the only publicly observable information. Now consider the subsequent release of additional details—for example, segment reporting—to the labor... View Details

Keywords: by Ann Cullen; Financial Services

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

can it influence voters? Source: Jaconelli The skills needed to win a party nomination are more akin to those of the commercial marketer. A distinctive appeal to a niche segment of the population is sufficient. Trump has become the... View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

05 Mar 2014
What Do You Think?

When Will the Next Dot.com Bubble Burst?

monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the bubble? The timing of that is, one... View Details

Keywords: by James Heskett; Publishing; Retail

26 Oct 2017
News

Can Farming Save the Planet?

organic practices. SFP provides the land and contributes to paying expenses; operators provide the labor, equipment, and fuel. The program is designed to deliver a stable income to investors in the fastest-growing segment of the food... View Details

Keywords: Constantine von Hoffman; Organic farming; Support Activities for Agriculture and Forestry; Agriculture

01 Feb 1997
News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

H. Schiff Professor of Investment Banking. Drawing on his extensive research on a subject he calls his "passion" - customer loyalty - Sasser led a lively discussion on the topic of customer retention that included a videotaped segment on... View Details

10 Mar 2021
News

Chasing the Silver Tsunami

The United States is about to witness a tectonic demographic shift. By 2034, as the baby boomers age en masse, the number of people over 65 will be greater than the number of children for the first time, according to the US Census Bureau. And yet, as market View Details

Keywords: Lisa Scanlon Mogolov; illustration by Dan Page; Nursing and Residential Care Facilities; Health, Social Assistance

01 Jun 2020
News

Check In

to be one of the first market segments to come back in a big way, and there’s already a big demand for Key West—in fact, it has higher room rates on average than New York City. You sound pretty optimistic overall. MD: Even though travel... View Details

Keywords: Julia Hanna; hotels; COVID-19; real estate; Accommodation; Hospitality

01 Oct 2001
News

A Janus-Faced Reflection

pretty much descent from the summit. Roll us off into retirement, on to the golf course, record our remaining exploits in the oldest segment of Class Notes, and pass out the canes and walkers. OK, maybe this is just baby-boomer rant and... View Details

Keywords: Walter Kiechel; Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2013
News

Lesson Plans

to do education strategy or operations. How will online learning change the education establishment? Stephan Liozu, PhD (TGMP 15, 2005) @StephanLiozu: Disruption in educational market will require adaptation, biz model innovation & new View Details

Keywords: Educational Support Services; Educational Services; Elementary and Secondary Schools; Educational Services

06 Dec 2011
First Look

First Look: Dec. 6

http://hbr.org/product/flying-without-a-net-turn-fear-of-change-into-fuel/an/10297-HBK-ENG The Real Consequences of Market Segmentation Authors:Sergey Chernenko and Adi Sunderam Publication:Review of Financial Studies (forthcoming)... View Details