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Show Results For
- All HBS Web
(5,810)
- People (4)
- News (1,259)
- Research (3,432)
- Events (83)
- Multimedia (191)
- Faculty Publications (2,845)
- 10 Jan 2013
- Working Paper Summaries
The Novelty Paradox & Bias for Normal Science: Evidence from Randomized Medical Grant Proposal Evaluations
- 20 Sep 2020
- News
Kominers’s Conundrums: A Nobel by Any Other Name
- 14 Aug 2024
- Video
The impact of industrial policy
- 20 Jan 2011
- News
Tribes still matter
- 04 Aug 2017
- News
The negative side of positive thinking
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
- Research Summary
(Avalok @ Harvard)
Bhaskar's research program is aimed at applying and developing methods of computer science, social science and law to problems that significantly have both political and technical dimensions. (Avalok @ Harvard) is the primary vehicle for this research... View Details
- June 2025
- Exercise
Full-Funnel Advertising on TikTok: An Experiment
By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
- 03 Dec 2013
- News
PISA Test Results For U.S. Students Are 'Sobering'
- 15 Nov 2023
- Video
Choosing Learning Over Knowing
- 03 Jun 2022
- Blog Post
HiHome Sweet HiHome
The story of HiHome is really the story of all the resources available to students at the Harvard John A. Paulson School of Engineering (SEAS). Co-founders James Parker and Tony Shu met at a SEAS event in 2019. Parker was in his first year of the MS/MBA: Engineering... View Details
Feng Zhu
Feng Zhu is the MBA Class of 1958 Professor of Business Administration at Harvard Business School, where he leads the Platform Lab within the Digital, Data, and Design Institute, co-chairs the Harvard Business Analytics Program, and serves as the course head for the... View Details
Joshua D. Margolis
Joshua Margolis is James Dinan and Elizabeth Miller Professor of Business Administration and the Unit Head for the Organizational Behavior unit. He is also Faculty Chair of the Program for Leadership Development. His research and teaching revolve around leadership... View Details
- September 2007 (Revised May 2011)
- Case
Commercializing an MRI Breakthrough
The challenges and best strategies for the commercialization of university technologies are illustrated in this case which documents an MRI breakthrough that arose from the Charles Marcus laboratory at Harvard. Students discuss the interdependencies of intellectual... View Details
Keywords: Business Model; Decision Choices and Conditions; Higher Education; Patents; Research and Development; Science-Based Business; Commercialization
Fleming, Lee. "Commercializing an MRI Breakthrough." Harvard Business School Case 608-064, September 2007. (Revised May 2011.)
Maria P. Roche
Maria Roche is an Assistant Professor in the Strategy Unit. She teaches the MBA elective Innovating at Scale and contributes to teaching in executive education programs. Her research examines how specialized knowledge is commercialized and how... View Details
- Editorial
Zeroing Out on zero-COVID
By: William C. Kirby
China’s culture reveres science, yet operates under a government that often defines what “science” is and is not. China’s “zero-COVID” policy has created a bifurcated scientific community that threatens international collaboration in science and technology. A... View Details
Keywords: COVID; Scientific Community; World Health Organization; Pseudoscience; Governance; Government and Politics; Health; Research and Development; Social Media; China
Kirby, William C. "Zeroing Out on zero-COVID." Science 376, no. 6597 (June 2, 2022): 1026.
- 09 Oct 2013
- News
Money Can Buy Happiness, Speaker Says
Jacob M. Cook
Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details
- 03 Jul 2020
- News