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Show Results For
- All HBS Web
(1,281)
- News (254)
- Research (915)
- Events (2)
- Multimedia (14)
- Faculty Publications (371)
- 27 Sep 2004
- Research & Ideas
IBM Finds Profit in Diversity
company's Small and Medium-Sized Business Sales and Marketing organization from $10 million in 1998 to hundreds of millions of dollars in 2003. Another result of the task forces' work has been to create... View Details
Keywords: by David A. Thomas
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
make "vapes" attractive to children. Some states and cities responded with restrictions on sales and advertising, and, in April, the Financial Times reported that the World Health Organization will... View Details
- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its satellite television business. “We... View Details
Keywords: Julia Hanna; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations
- 01 Sep 2013
- News
Passion & Purpose
expertise in technology was helpful because I didn't have preconceived notions of how things should be done.” Lee transformed a struggling software sales company into a global provider of IT products and services. Under her leadership,... View Details
- 25 Oct 2016
- First Look
October 25, 2016
set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for View Details
Keywords: Sean Silverthorne
- 22 Apr 2008
- First Look
First Look: April 22, 2008
it. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708044 EFI, Inc. (A) Harvard Business School Case 508-044 EFI has a unique sales compensation challenge. They cannot allocate View Details
Keywords: Martha Lagace
- 20 Mar 2007
- First Look
First Look: March 20, 2007
Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a... View Details
Keywords: Martha Lagace
- January 1973 (Revised March 2006)
- Case
Tyler Abrasives, Inc.
Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Price; Multinational Firms and Management; Sales; Industrial Products Industry
Sorenson, Ralph Z. "Tyler Abrasives, Inc." Harvard Business School Case 573-039, January 1973. (Revised March 2006.)
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
When we perceive a competitor's groundbreaking innovation as a threat, we may act defensively and hastily. But if we see that same event as an opportunity, our response might be more deliberate and unhurried. As a leader, how you frame that challenge inside your View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 01 Sep 2007
- News
Where Are They Now?
works on strategy issues, is point person for global initiatives and acquisitions, and oversees day-to-day operations across all of the group’s functions and its multiple brands, which reap $9 billion in annual sales and include Bath &... View Details
- 12 Aug 2002
- Research & Ideas
‘Let the Buyer Beware’ Doesn’t Protect Investors
information in the boilerplate of interest to an investor." In the end, an investment bank is a sales organization not much different from an auction house that sells used furniture. —D. Quinn Mills In... View Details
Keywords: by D. Quinn Mills
- October 1993 (Revised November 1994)
- Case
Becton Dickinson & Co.: Multidivisional Marketing Programs
By: Frank V. Cespedes
In response to a potential competitive inroad at a key account, managers at Becton Dickinson are considering a multidivisional marketing effort. View Details
Keywords: Marketing Communications; Accounting Audits; Management; Supply Chain Management; Organizations; Sales; Change Management; Health Industry
Cespedes, Frank V. "Becton Dickinson & Co.: Multidivisional Marketing Programs." Harvard Business School Case 594-060, October 1993. (Revised November 1994.)
- 01 Jun 2006
- News
Entrepreneur's Notebook with Kevin Przybocki (MBA '91)
Name: Kevin Przybocki (MBA ’91), VP, Sales & Marketing Company: Anué Systems (founded 2002) Location: Austin, Texas Web: www.anuesystems.com Przybocki Elevator pitch: Anué Systems is a technology leader in next-generation data... View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Congress of Industrial Organizations (AFL-CIO), which conducts an annual analysis of available labor data. Presumably, the Dodd-Frank rule, once it's mandated, will make more data available for such analyses. The Security and Exchange... View Details
- July 2002 (Revised March 2003)
- Case
Avon.com (A)
Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Internet and the Web; Salesforce Management; Marketing Channels; Beauty and Cosmetics Industry
Godes, David B. "Avon.com (A)." Harvard Business School Case 503-016, July 2002. (Revised March 2003.)
- 23 Jan 2020
- News
Bringing Education Back Home
a set of technical skills and, particularly, marketing leadership. We basically branded our story: Two Harvard grads coming back to our hometown, trying to build a better education system. That was our sales pitch. We took a business... View Details
Keywords: Educational Services
- Web
Investment Strategies - Course Catalog
pay heed to the signals they are sending. Investment Strategies is most directly applicable to students interested in pursuing careers in finance including mutual funds, hedge funds, pension funds, endowments, wealth management, financial consulting, marketing and... View Details
- 04 Sep 2019
- News
Case Study: Up in the Air
of prequalified engineers on demand, “in the same way that you would hail an Uber ride,” Berendt says. Software houses across Europe will be able to grow their sales pipeline, access new markets, and create economic opportunities locally.... View Details
- 03 Sep 2009
- What Do You Think?
Are Retention Bonuses Worth the Investment?
provide monetary incentives" (as opposed to) when something like uncertainty amidst a pending sale threatens the employees' motivation ." One irony here is that if the argument for retention bonuses is that the View Details
Keywords: by Jim Heskett
- 19 Jul 2016
- First Look
July 19, 2016
organizations with widespread crime are treated more leniently compared to senior female perpetrators or compared to senior perpetrators in organizations with isolated cases of crime. These results suggest... View Details
Keywords: Sean Silverthorne