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Show Results For
- All HBS Web
(1,000)
- People (1)
- News (173)
- Research (739)
- Events (6)
- Multimedia (3)
- Faculty Publications (267)
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
with our own money, we'll maybe add a store or two." Sam Walton died in 1992, a year in which Wal-Mart ran more than 1,900 stores with over 430,000 employees. Sales topped $55 billion, making it the world's largest retailer, and... View Details
Keywords: by Richard S. Tedlow
- 22 Apr 2014
- First Look
First Look: April 22
present a model in which fire sales propagate shocks across bank balance sheets. When a bank experiences a negative shock to its equity, a natural way to return to target leverage is to sell assets. If... View Details
Keywords: Sean Silverthorne
- 11 Jan 2000
- Research & Ideas
Calling All Managers: How to Build a Better Call Center
they go beyond earlier research to look at the broad context of call center service delivery. "Although much literature has recently been written about various ways to steer customer interactions to sale opportunities," write... View Details
- 27 Feb 2007
- First Look
First Look: February 27, 2007
Working PapersPublic Action for Public Goods Authors:Abhijit Banerjee, Lakshmi Iyer, and Rohini Somanathan Abstract This paper focuses on the relationship between public action and access to public goods. It begins by developing a simple View Details
Keywords: Martha Lagace
- 28 Oct 2008
- First Look
First Look: October 28, 2008
explanation why markets with two-sided platforms are often characterized by incompatibility with one dominant player who may subsidize access to one side of the market. Specifically, we model competitive interaction between two platform... View Details
Keywords: Martha Lagace
- November 2016
- Case
Pete & Gerry's
By: Jose Alvarez and Natalie Kindred
Keywords: ＂Pete ＆ Gerry's; ＂ Eggs; Egg Industry; Avian Flu; Cage Free; Free Range; Agribusiness; Agriculture; Industry Structure; Industry Evolution; Price Volatility; Small Business; Strategy Formulation; Branding; Marketing; Premium Brand; Growth; Consumer; Consumer Behavior; Animal Welfare; Retail; Grocery; Food Labeling; Animal-Based Agribusiness; Advertising Campaigns; Business Model; Change; Change Management; Disruption; Transition; Trends; Volatility; Customer Value and Value Chain; Entrepreneurship; Food; Ethics; Health; Problems and Challenges; Operations; Sales; Risk and Uncertainty; Quality; Public Opinion; Value; Strategy; Agriculture and Agribusiness Industry; Retail Industry; United States
Alvarez, Jose, and Natalie Kindred. "Pete & Gerry's." Harvard Business School Case 517-048, November 2016.
- 04 Nov 2008
- First Look
First Look: November 4, 2008
Inc.—Engineered Products Division Harvard Business School Case 709-434 Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are... View Details
Keywords: Martha Lagace
- 01 Jan 2002
- News
Raymond V. Gilmartin (MBA '68)
people provided important lessons for the battle against HIV/AIDS, says Gilmartin. Not only is Merck pursuing a safe and effective vaccine to prevent and treat HIV infection, he points out, but the company also announced last year that it would not profit in the... View Details
- 23 Jun 2015
- First Look
First Look: June 23, 2015
Abstract—Sarcasm is ubiquitous in organizations. Despite its prevalence, we know surprisingly little about the cognitive experiences of sarcastic expressers and recipients or their behavioral implications. The current research proposes and tests a novel theoretical... View Details
Keywords: Sean Silverthorne
- 18 Feb 2009
- First Look
First Look: February 18, 2009
accountability. But partners are not paid until after their work is complete, and advertisers can extend this delay both to improve detection of improper partner practices and to punish partners who turn out to be rule-breakers. I capture these relationships in a... View Details
Keywords: Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
highlight a two-stage process for marketing resource allocation. In stage one, a model of demand is estimated. This model empirically assesses the impact of marketing actions on consumer demand of a... View Details
Keywords: Martha Lagace
- 28 Oct 2014
- First Look
First Look: October 28
associated with high used ship prices and heightened industry investment in new ships, but we forecast low future returns. We propose and estimate a behavioral model of industry cycles that can account for the evidence. In our model,... View Details
Keywords: Carmen Nobel
- 15 Jan 2013
- First Look
First Look: January 15
particular setting. This paper exploits a plausibly exogenous change in the liability structure offered by a microfinance program in India, which shifted from individual to group liability lending. We find evidence that the lending model... View Details
Keywords: Sean Silverthorne
- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
How's this for a mission statement: We make crummy products for non-consumers. But if you think that's the idea for an "F" paper in business school, you haven't been paying attention to success stories ranging from Henry Ford's first View Details
Keywords: by Sean Silverthorne
- 01 Sep 2024
- News
The Road Less Traveled
Most cars in the United States weigh more than 4,000 pounds, and new models are trending larger, even in countries where people drive less. And the larger the vehicle, the more fuel required to power it, which means more greenhouse-gas... View Details
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
- 08 Jul 2013
- Research & Ideas
Everything Must Go: A Strategy for Store Liquidation
comparison to a store that is having a sale." In fact, customer behavior in general—unpredictable under the best of circumstances—becomes even more erratic during liquidation events, he notes. For their work with Gordon Brothers Group, Craig and Raman developed a... View Details
- 29 Sep 2009
- First Look
First Look: September 29
intensity, we allow the incumbent to consider changes in its business model. We consider four alternative business models—two pure models (subscription-based and ad-sponsored) and two mixed models that are... View Details
Keywords: Martha Lagace
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
Christopher Stanton Abstract—Wage rigidity creates real and financial frictions, though the real-world drivers of rigidities remain largely unstudied. We use staggered commission reductions at a sales firm to estimate effects on worker... View Details
Keywords: Sean Silverthorne
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).