Reputation - Publications - Faculty & Research

01 Oct 1996
News

Starting Now — Bruce Wasserstein (MBA 1971)

who has long been known for the Zenlike cool that comes over him in tense dealmaking negotiations when others begin to sweat. His reputation as a brilliant, aggressive takeover strategist made Wasserstein Perella a key player in most of... View Details

Keywords: Marguerite Rigoglioso, with Elizabeth McNair

25 Feb 2020
News

Why Layoffs are a Losing Strategy

the Bridge program—and affected its hard-built reputation. In addition to reputational consequences, there are negative financial ramifications resulting from handling a layoff badly, Sucher notes. “Companies that use layoffs actually... View Details

Keywords: April White; Telecommunications; Information

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

to explore the impact of a specific media source on the business landscape. "Depending on what the media reports on, it can actually create reputational costs for firms," says Jonas Heese, an assistant professor in the... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

10 Sep 2013
First Look

First Look: September 10

North Rhine-Westphalia, which made their reputations especially vulnerable to criticism. The research supports organizational sociology theory, which has identified the importance of visibility in corporate green strategies. The German... View Details

Keywords: Sean Silverthorne

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

reputation and status? A: Intangible resources are non-financial, non-material assets that a firm possesses by virtue of the social structure in which it is embedded. Although firms are economic entities, they are nevertheless affected by... View Details

Keywords: by Sarah Jane Gilbert; Advertising

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

write an exciting case about this topic." Although Becker never spoke with Jules Kroll directly while writing the case, Kroll's reputation is legendary enough to speak for itself. The corporate intelligence firm he started in the... View Details

Keywords: by Maggie Starvish; Banking; Financial Services

18 Apr 2005
Lessons from the Classroom

NFL Players Touch Down at HBS

your time to assess options before making commitments. After all, the professor told the players, if a deal you are involved in goes badly, it's your name that will be on the front page and your reputation that is put at risk. Faculty... View Details

Keywords: by Sean Silverthorne; Sports

08 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Private Equity

can lead to high application numbers, keeping open lines of communication with applicants and interviewees can pose a challenge. Having a dedicated recruiter close the loop with all applicants throughout the process pays dividends and can strengthen your View Details

Keywords: Venture Capital / Private Equity

01 Dec 1999
News

Hawes Family Funds New Classroom Building

reinsurance. During almost four decades in the insurance business as a salesman, entrepreneur, top executive, and industry leader, he established a remarkable record of success while maintaining a sterling reputation for character and... View Details

01 Mar 2004
News

Take 2: From Ad Copy to Cuneiform

remained on advertising. In 1988, she launched a Madison Avenue agency, Masterson Rothberg, which quickly collected its own big clients, including Bristol-Myers Squibb, Citicorp, and IBM, as well as a reputation as a hot young agency. But... View Details

Keywords: Margie Kelley; archaeology; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment

29 May 2019
News

Bloomberg: Restoring Our Faith in Business and Government

through philanthropy will open up new opportunities for your career.” Bloomberg also advised graduates not to undervalue their labor force (should they end up in an executive position) and to never self-deal. “Your reputation is... View Details

2016
Working Paper

Signaling without Certification: The Critical Role of Civil Society Scrutiny

By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel

In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details

Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation

Citation

SSRN

Read Now

Keywords: IT; Software; Consulting; Outsourcing

01 Aug 2007
Op-Ed

Company Town: Fixing Corrupt Governments

kickbacks. A corruption scandal in Lagos could harm KPMG's reputation in New York or Shanghai. Moreover, foreign firms are bound by many laws of their home country and by international laws, notably the antibribery convention of the... View Details

Keywords: by Eric Werker

08 Oct 2021
Research & Ideas

How Newspaper Closures Open the Door to Corporate Crime

reputational costs. Saving local newspapers isn’t Heese’s specialty, but he points to a recent trend of hedge funds buying up distressed local media outlets as having the potential to stabilize the market and resurrect local news. And... View Details

Keywords: by Avery Forman

20 Dec 2022
Blog Post

7 Resolutions for Recruiting in the New Year

process impacts brand reputation and gives potential applicants a window into company culture.5. Resolve to Train Your TrainersMake it a priority to hold trainings for your current hiring managers, not just new employees. A commitment to... View Details

Keywords: All Industries

01 Sep 2024
News

Action Plan: Yes, Chef!

everything. The lively open kitchen and Puck’s unpretentious brick-oven pizzas and farm-to-table fare felt fresh to California’s fine diners, who also fell in love with the charming chef. But even as his reputation grew, Puck continued to... View Details

Keywords: Christine Speer Lejeune

01 Jun 2016
News

Up by the Roots

start to finish,” he says. “That’s something I picked up from General Mills: We had to be able to have that kind of traceability and accountability to consumers.” That reputation attracted the attention of the luxury conglomerate LVMH,... View Details

Keywords: Francis Storrs

05 Aug 2002
Research & Ideas

Understanding the Process of Innovation

feedback on every idea, his reputation for deep knowledge, and the impressive industry contacts he's acquired have earned him a loyal following: his idea-generation process yields 200 interesting concepts a month. The Winnowing Phase The... View Details

Keywords: by Loren Gray

Profile

Evgeny Koudryavtsev

"fits my aspiration best, given the school's focus on developing general-management skills and has the strongest reputation internationally." "I also appreciate the focus on leadership and case-based learning," says... View Details

Publications