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Publications
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(3,237)
- Faculty Publications (780)
- March 1979
- Supplement
Note on the Electronic Component Distribution Industry, Addendum
- March 1979 (Revised September 1980)
- Teaching Note
Note on the Electronic Component Distribution Industry, Raytheon Co.: Distribution, & Cramer Electronics, Teaching Note
- March 1979 (Revised May 1983)
- Supplement
Polaroid-Kodak, (B11)
Supplements the (B1) through (B10) cases. View Details
Keywords: Consumer Products Industry
- February 1979 (Revised October 1982)
- Case
Fiber-Optics Industry (B): Historical Development and Competitor Profiles--1978
- February 1979 (Revised July 1985)
- Case
Fiber-Optics Industry (A): Products, Technology, and Markets--1978
- March 1978 (Revised July 1981)
- Background Note
Note on Supplying the Automobile Industry
- February 1978 (Revised April 1985)
- Background Note
Note on the Corn Wet Milling Industry--1972
- February 1978 (Revised April 1981)
- Background Note
Note on the Corn Wet Milling Industry--1973-77
- February 1978
- Case
Sierra Log Homes, Inc. (A)
Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of... View Details
- January 1978 (Revised October 1985)
- Supplement
Polaroid-Kodak, Addendum
Supplements the case. View Details
Keywords: Consumer Products Industry
- 1978
- Article
Optimal Advertising: An Intra-Industry Approach
- January 1978 (Revised February 1983)
- Case
Polaroid-Kodak (B1)
Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B2)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry