Product Adoption - Publications - Faculty & Research

15 Oct 2012
Research & Ideas

Why Business IT Innovation is so Difficult

chains, and speeding communications. The result: "People can spend more time thinking up new products and servicing customers, and less time checking boxes." To get there, most firms must be willing to engage in radical change and... View Details

Keywords: by Maggie Starvish

14 Feb 2005
Research & Ideas

The World in Your Palm?

Microsoft. Consumers have such varied needs, it's difficult to conceive of one product that would please them all. For example, DelBene added, she has certain device needs as a business executive and others when she is in "mom... View Details

Keywords: by Sean Silverthorne

June 2010
Teaching Note

Monsanto: Helping Farmers Feed the World (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [510025]. View Details

Keywords: Food; Production; Adoption; Leadership Style; Globalized Markets and Industries; Performance Productivity; Agriculture and Agribusiness Industry; Biotechnology Industry

Citation

Purchase

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

developed, but Forrester Research suggests consumers may prefer to purchase products shown on an attractive model rather than seeing it draped over the consumer's true (but imperfect) body dimensions. Additional problems with body... View Details

Keywords: by Jan Hammond & Kristin Kohler; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

10 Jan 2008
Sharpening Your Skills

Sharpening Your Skills: Operations Management

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: Can "lean" productions methods improve service industries? How can a... View Details

05 Nov 2024
Book

Building the Road to 'Small Business Utopia' with AI and Fintech

But what if technology had the power to make a small business owner significantly wiser about their cash flow, and a lender wiser as well? What if new loan products and services made it easier to create what one investor calls a “truth... View Details

Keywords: by Karen G. Mills; Financial Services

Fast Answer

Sustainability in Manufacturing Industry

adoption in production from proof of concept to industrial scale and how governments and civil society can best support the development of a favorable ecosystem for adopting... View Details

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

where the product can be delivered directly online such as software, travel agencies, or media. Indeed, the digitalization of content paired with widespread adoption of broadband Internet is driving a major... View Details

Keywords: by Sean Silverthorne; Music

10 Dec 2001
Research & Ideas

Governance in India and Around the Globe

rather than a cause, of Infosys' decision to adopt world corporate governance standards. The proximate cause of the aspiration to good corporate governance at Infosys, in turn, is its need to attract talent with truly worldwide options,... View Details

Keywords: by Tarun Khanna & Krishna Palepu; Technology

August 2010 (Revised May 2015)
Teaching Note

Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged)

By: Sunil Gupta

Teaching Note for 510063 and 512082 View Details

Keywords: Banks and Banking; Strategy; Customers; Technology Adoption; Decisions; Product Launch; Mobile Technology; Banking Industry

Citation

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June 2007 (Revised April 2010)
Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber

In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details

Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry

Citation

Educators

Purchase

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details

Keywords: by James Heskett

11 May 2016
News

World Bank Vice President and Treasurer: Negative Rates Not the Answer

Reacting to a spate of nations adopting negative interest rates—essentially charging depositors for parking their money—World Bank Vice President and Treasurer Arunma Oteh (MBA 1990) told Bloomberg News that the policy could weaken banks.... View Details

25 Oct 2012
Research & Ideas

10 Reasons Customers Might Resist Windows 8

leadership. This week, Kanter sat down with HBS Working Knowledge to discuss how these same reasons might hinder corporate adoption of Windows 8. 1. Loss of Control—Unsolicited change naturally meddles with autonomy, and the world's IT... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products

22 Jul 2015
Research & Ideas

Name Your Price. Really.

and donate part of the proceeds to a charity to feed the hungry. Not all PWYW strategies are created equal, however. Santana investigated data from a pet adoption agency in New York, finding that on average patrons paid close to the $150... View Details

Keywords: by Michael Blanding; Consumer Products

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

Rewards Of Channel Stewardship The concept of channel stewardship is meant to appeal to any organization in the distribution channel that wants to bring a disciplined approach to channel strategy. As mentioned, a channel steward might be the maker of the View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

February 2013 (Revised March 2015)
Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

Citation

Educators

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27 Mar 2025
Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details

September 2024 (Revised January 2025)
Exercise

Building an AI First Snack Company: A Hands-on Generative AI Exercise

By: Iavor I. Bojinov

Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details

Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding

Citation

Purchase

October 2000
Case

Procter & Gamble Italy: The Pringles Launch (A)

By: Roy D. Shapiro

Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details