Product Adoption - Publications - Faculty & Research

June 2010
Teaching Note

Monsanto: Helping Farmers Feed the World (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [510025]. View Details

Keywords: Food; Production; Adoption; Leadership Style; Globalized Markets and Industries; Performance Productivity; Agriculture and Agribusiness Industry; Biotechnology Industry

Citation

Purchase

14 Feb 2005
Research & Ideas

The World in Your Palm?

Microsoft. Consumers have such varied needs, it's difficult to conceive of one product that would please them all. For example, DelBene added, she has certain device needs as a business executive and others when she is in "mom... View Details

Keywords: by Sean Silverthorne

September 1994
Case

American Airlines: Object Oriented Flight Dispatching Systems

By: F. Warren McFarlan and Espen Andersen

American Airlines Describes has organized and developed their Systems Operation Control (SOC) center in Dallas, from which the day-to-day running of the airline takes place. This case details the decision support system used by the flight dispatchers, and the... View Details

Keywords: Technological Innovation; Product Development; Programs; Complexity; Technology Adoption; Air Transportation; Air Transportation Industry; United States

Citation

Find at Harvard

20 Aug 2024
Book

Why Competing With Tech Giants Requires Finding Your Own Edge

resources—be it the myriad Amazon product reviews, a rich collection of free videos on YouTube, or Google’s open-source algorithms. Thanks to these tech giants, a significant portion of your ecosystem is already established and readily... View Details

Keywords: by Feng Zhu; Technology; Information Technology

05 Nov 2024
Book

Building the Road to 'Small Business Utopia' with AI and Fintech

But what if technology had the power to make a small business owner significantly wiser about their cash flow, and a lender wiser as well? What if new loan products and services made it easier to create what one investor calls a “truth... View Details

Keywords: by Karen G. Mills; Financial Services

10 Dec 2001
Research & Ideas

Governance in India and Around the Globe

rather than a cause, of Infosys' decision to adopt world corporate governance standards. The proximate cause of the aspiration to good corporate governance at Infosys, in turn, is its need to attract talent with truly worldwide options,... View Details

Keywords: by Tarun Khanna & Krishna Palepu; Technology

16 Sep 2014
Research & Ideas

Has Apple Reinvented the Watch?

Watch out. Apple hopes to claim a new frontier on your wrist. The company announced its new Apple Watch on Tuesday, sending journalists and a bevy of other observers, online and off, into a flurry of analysis and speculation over a View Details

Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health

24 Apr 2014
News

Seeing glass in a new light

Rao Mulpuri (AMP 171, 2006) wants to transform the building industry by disrupting a common product: glass. View Dynamic Glass brings smart windows to buildings, and is gaining rapid adoption in North America—the California-based company... View Details

23 Jun 2021
Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

Before launching new products, entrepreneurs are often filled with doubt: Will their ideas successfully take off in the marketplace—or will they fall flat? To cut down on uncertainty, creators can post their inventions on platforms such as View Details

Keywords: by Michael Blanding

10 Jan 2008
Sharpening Your Skills

Sharpening Your Skills: Operations Management

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: Can "lean" productions methods improve service industries? How can a... View Details

01 Oct 1999
News

Running on empty

Week (June 29, 1999), using $10,000 in savings and working in a partner's garage, Hubbard discovered a way to remove the volatile elements from gasoline. Rendered inert and nonflammable, the resulting liquid product - dubbed "SpareTank" -... View Details

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

customers, individual consumers—the actual end users—are often located inside the customer firm: This can create a two-stage adoption cycle—first the business must decide to purchase a product or service and... View Details

Keywords: by Lynda M. Applegate

August 2010 (Revised May 2015)
Teaching Note

Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged)

By: Sunil Gupta

Teaching Note for 510063 and 512082 View Details

Keywords: Banks and Banking; Strategy; Customers; Technology Adoption; Decisions; Product Launch; Mobile Technology; Banking Industry

Citation

Purchase

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

developed, but Forrester Research suggests consumers may prefer to purchase products shown on an attractive model rather than seeing it draped over the consumer's true (but imperfect) body dimensions. Additional problems with body... View Details

Keywords: by Jan Hammond & Kristin Kohler; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

13 Apr 2021
News

Face Value

As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold in her beauty View Details

24 Nov 2009
First Look

First Look: Nov. 24

the behavior leads to a negative rather than a positive outcome. We also find that people's willingness to punish wrongdoers is consistent with their judgments, and we offer preliminary evidence on how to reduce these biases. Entry, Exit and Labour View Details

Keywords: Martha Lagace

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

Rewards Of Channel Stewardship The concept of channel stewardship is meant to appeal to any organization in the distribution channel that wants to bring a disciplined approach to channel strategy. As mentioned, a channel steward might be the maker of the View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

June 2007 (Revised April 2010)
Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber

In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details

Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry

Citation

Educators

Purchase

25 Apr 2014
News

To create breakthrough strategies, harness creativity to the scientific method

"Conventional strategic planning is not actually scientific," argues Jan W. Rivkin, the Bruce V. Rauner Professor of Business Administration. "To produce novel strategies, teams need to adopt a step-by-step process in which creative... View Details

September 2020
Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin

In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details