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      Pricing And Revenue ManagementRemove Pricing And Revenue Management →

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      • December 2007 (Revised October 2008)
      • Case

      Real Madrid Club de Fútbol in 2007: Beyond the Galácticos

      By: Anita Elberse and John A. Quelch
      On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest... View Details
      Keywords: Talent and Talent Management; Risk Management; Brands and Branding; Marketing Strategy; Sports; Sports Industry
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      Elberse, Anita, and John A. Quelch. "Real Madrid Club de Fútbol in 2007: Beyond the Galácticos." Harvard Business School Case 508-060, December 2007. (Revised October 2008.)
      • December 2007
      • Article

      Fair (and Not So Fair) Division

      By: John W. Pratt
      Drawbacks of existing procedures are illustrated and a method of efficient fair division is proposed that avoids them. Given additive participants' utilities, each item is priced at the geometric mean (or some other function) of its two highest valuations. The... View Details
      Keywords: Price; Management Practices and Processes; Valuation
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      Pratt, John W. "Fair (and Not So Fair) Division." Journal of Risk and Uncertainty 35, no. 3 (December 2007).
      • December 2007
      • Article

      Private Power in Indonesia

      By: Louis T. Wells
      The Asian Currency Crisis led to the collapse of agreements Indonesia had negotiated for private electric power only a few years earlier. The ensuing struggle meant bad publicity and several hundred million dollars in costs for Indonesia. As Indonesia in 2007 was... View Details
      Keywords: Energy Generation; Government Legislation; Knowledge Management; Knowledge Sharing; Risk Management; Agreements and Arrangements; Business and Government Relations; Indonesia
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      Wells, Louis T. "Private Power in Indonesia." Bulletin of Indonesian Economic Studies 43, no. 3 (December 2007): 341–364.
      • November 2007 (Revised March 2011)
      • Case

      Mubadala: Forging Development in Abu Dhabi

      By: Rawi E. Abdelal and Irina Tarsis
      In 2007, Khaldoon Khalifa Al Mubarak, the CEO of Mubadala Development Company (Mubadala), had every reason to be optimistic about the future of his home, Abu Dhabi, one of the emirates comprising the United Arab Emirates (UAE). The tiny, sandy, and dry emirate with a... View Details
      Keywords: Development Economics; Economy; Non-Renewable Energy; Globalization; Leading Change; State Ownership; Diversification; Abu Dhabi
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      Abdelal, Rawi E., and Irina Tarsis. "Mubadala: Forging Development in Abu Dhabi." Harvard Business School Case 708-033, November 2007. (Revised March 2011.)
      • November 2007 (Revised June 2011)
      • Case

      ISS A/S (A)

      By: Clayton S. Rose
      Provides the opportunity to examine the nature and extent of a company's responsibilities to its bondholders, and to develop an enhanced understanding of the challenges in managing contractual obligations, and circumstances under which business leaders might agree to... View Details
      Keywords: Risk and Uncertainty; Bonds; Contracts; Private Equity; Leveraged Buyouts; Privatization; Business and Stakeholder Relations; Borrowing and Debt; Cross-Cultural and Cross-Border Issues; Europe
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      Rose, Clayton S. "ISS A/S (A)." Harvard Business School Case 308-054, November 2007. (Revised June 2011.)
      • November 2007
      • Background Note

      Asset Allocation I

      By: Joshua D. Coval, Erik Stafford, Rodrigo Osmo, John Jernigan, Zack Page and Paulo Passoni
      The goal of these simulations is to understand the mathematics of mean-variance optimization and the equilibrium pricing of risk if all investors use this rule with common information sets. Simulation A focuses on five to 10 years of monthly sector returns that are... View Details
      Keywords: Asset Pricing; Capital; Investment Return; Risk Management; Mathematical Methods
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      Coval, Joshua D., Erik Stafford, Rodrigo Osmo, John Jernigan, Zack Page, and Paulo Passoni. "Asset Allocation I." Harvard Business School Background Note 208-086, November 2007.
      • October 2007 (Revised January 2009)
      • Background Note

      Analyzing Relative Costs

      By: Hanna Halaburda and Jan W. Rivkin
      Introduces students to the technique of relative cost analysis, a core technique of strategists. Among the intricate quantitative analyses that strategists undertake, relative cost analysis may be the most common. The goal of a relative cost analysis is simply to... View Details
      Keywords: Cost; Management Analysis, Tools, and Techniques; Mathematical Methods; Competition; Competitive Advantage
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      Halaburda, Hanna, and Jan W. Rivkin. "Analyzing Relative Costs." Harvard Business School Background Note 708-462, October 2007. (Revised January 2009.)
      • 2007
      • Book

      An Experiment in Fair Value Accounting? The State of the Art in Research and Thought Leadership on Accounting for Life Assurance in the UK and Continental Europe

      By: Joanne G Horton, Richard H. Macve and George Serafeim
      "Fair value" is currently the central topic of debate in the development of accounting standards. While it has now been defined to mean an exit price in US GAAP, the IASB is still considering its own definition, and some commentators are arguing for versions of entry... View Details
      Keywords: Transition; Financial Instruments; Framework; Market Entry and Exit; Insurance; Revenue Recognition; Fair Value Accounting; Standards; United Kingdom
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      Horton, Joanne G., Richard H. Macve, and George Serafeim. An Experiment in Fair Value Accounting? The State of the Art in Research and Thought Leadership on Accounting for Life Assurance in the UK and Continental Europe. London, UK: Institute of Chartered Accountants in England and Wales, Centre for Business Performance, 2007.
      • October 2007
      • Article

      Grist: A Strategic Approach to Climate

      By: Michael E. Porter and Forest Reinhardt
      Climate change will affect everything businesses do, as government efforts to mitigate carbon emissions cause their prices to rise steeply. This special edition of Forethought takes a hard-nosed look at the risks and opportunities of climate change. Michael E. Porter... View Details
      Keywords: Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Leadership; Logistics; Corporate Social Responsibility and Impact; Performance Improvement; Climate Change; Competitive Advantage; Corporate Strategy
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      Porter, Michael E., and Forest Reinhardt. "Grist: A Strategic Approach to Climate." Forethought. Harvard Business Review 85, no. 10 (October 2007): 22–26.
      • October 2007
      • Article

      The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

      By: Anita Elberse and Bharat N. Anand
      One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
      Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
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      Elberse, Anita, and Bharat N. Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Information Economics and Policy 19, nos. 3-4 (October 2007): 319–343. (Special Issue on Economics of the Media.)
      • October 2007
      • Article

      The Power of Stars: Do Star Actors Drive the Success of Movies?

      By: Anita Elberse
      Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers... View Details
      Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry
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      Elberse, Anita. "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing 71, no. 4 (October 2007): 102–120. (Featured in HBS Working Knowledge.)
      • September 2007 (Revised November 2007)
      • Case

      Bunge: Food, Fuel, and World Markets

      By: Tarun Khanna, Santiago Mingo and Jonathan West
      In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer Daniels Midland (ADM), one of three very integrated worldwide agribusiness companies. Headquartered in White Plains, NY, the company has... View Details
      Keywords: Globalized Firms and Management; Operations; Organizational Design; Situation or Environment; Strategy; Agriculture and Agribusiness Industry; White Plains; Brazil
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      Khanna, Tarun, Santiago Mingo, and Jonathan West. "Bunge: Food, Fuel, and World Markets." Harvard Business School Case 708-443, September 2007. (Revised November 2007.)
      • August 2007 (Revised June 2020)
      • Case

      Trouble with a Bubble

      By: Tom Nicholas
      Examines technology, firm performance, and the stock market during the 1929 Great Crash and the Great Depression of the 1930s. The 1920s was an extraordinary period of technological progress marked by a strong run-up in stock market prices. Firms invested heavily in... View Details
      Keywords: Bubble; Stock Market; Great Depression; Irving Fisher; Information Technology; Organizational Change and Adaptation; History; Financial Markets; Performance; Labor and Management Relations; Equity; Financial Crisis; Innovation and Invention; United States
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      Nicholas, Tom. "Trouble with a Bubble." Harvard Business School Case 808-067, August 2007. (Revised June 2020.)
      • August 2007 (Revised July 2008)
      • Case

      HCL Technologies (A)

      By: Linda A. Hill, Tarun Khanna and Emily Stecker
      When Vineet Nayar became president of HCL Technologies, a global IT services business, in April 2005, he knew the company needed drastic change. Since its founding as a hardware company in the 1970s, HCL had grown into an enterprise with $3.7 billion in revenues and a... View Details
      Keywords: Customer Relationship Management; Multinational Firms and Management; Employee Relationship Management; Leading Change; Organizational Change and Adaptation; Competition; Information Technology Industry; Service Industry; India
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      Hill, Linda A., Tarun Khanna, and Emily Stecker. "HCL Technologies (A)." Harvard Business School Case 408-004, August 2007. (Revised July 2008.)
      • June 2007 (Revised March 2008)
      • Case

      Zoots - Financing Growth (A)

      By: Michael J. Roberts, William A. Sahlman and Todd Krasnow
      Traces the genesis and founding of Zoots, the largest chain of dry cleaning establishments in the U.S. Founded by some of the founders of the very successful Staples chain, the company raises a very large amount of capital without fully proving its business model, and... View Details
      Keywords: Business Startups; Decision Choices and Conditions; Venture Capital; Financial Strategy; Investment Return; Growth and Development Strategy; Valuation; United States
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      Roberts, Michael J., William A. Sahlman, and Todd Krasnow. "Zoots - Financing Growth (A)." Harvard Business School Case 807-139, June 2007. (Revised March 2008.)
      • 2007
      • Chapter

      Behavioral Corporate Finance: A Survey

      By: Malcolm Baker, Richard Ruback and Jeffrey Wurgler
      Research in behavioral corporate finance takes two distinct approaches. The first emphasizes that investors are less than fully rational. It views managerial financing and investment decisions as rational responses to securities market mispricing. The second approach... View Details
      Keywords: Decisions; Prejudice and Bias; Debt Securities; Financial Management; Price; Theory; Investment; Problems and Challenges; Behavioral Finance; Corporate Finance
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      Baker, Malcolm, Richard Ruback, and Jeffrey Wurgler. "Behavioral Corporate Finance: A Survey." In The Handbook of Corporate Finance, Volume 1: Empirical Corporate Finance, edited by Espen Eckbo. New York: Elsevier/North-Holland, 2007.
      • 2007
      • Working Paper

      Platform Envelopment

      By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
      Keywords: Digital Platforms; Market Entry and Exit; Network Effects
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      Eisenmann, Thomas, Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Harvard Business School Working Paper, No. 07-104, June 2007. (Revised September 2008, October 2009, July 2010.)
      • June 2007
      • Article

      Risk Management, Capital Budgeting and Capital Structure Policy for Insurers and Reinsurers

      By: K. A. Froot
      Keywords: Risk Management; Capital Budgeting; Cost of Capital; Policy; Insurance; Asset Pricing; Insurance Industry
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      Froot, K. A. "Risk Management, Capital Budgeting and Capital Structure Policy for Insurers and Reinsurers." Journal of Risk and Insurance 74, no. 2 (June 2007): 273–299. (Winner of Robert C. Witt Award Given annually for the best feature article in the Journal of Risk and Insurance presented by American Risk and Insurance Association. Revised from NBER Working Paper no. 10184, Harvard Business School Working Paper no. 04-035, December 2003.)
      • May 2007 (Revised November 2019)
      • Case

      Dollar General (A)

      By: Willy Shih, Stephen P. Kaufman and Rebecca McKillican
      Dollar General Corporation (DG) operates one of the leading chains of extreme value retailers in the United States. 2006 revenues reached $9.2 billion, making DG the 6th largest mass retailer in the country. With revenues growing at 9% annually over the five-year... View Details
      Keywords: Business Model; Family Business; Disruptive Innovation; Growth and Development Strategy; Competitive Advantage; Retail Industry; United States
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      Shih, Willy, Stephen P. Kaufman, and Rebecca McKillican. "Dollar General (A)." Harvard Business School Case 607-140, May 2007. (Revised November 2019.)
      • May 2007 (Revised April 2009)
      • Case

      Netflix

      By: Willy C. Shih, Stephen P. Kaufman and David Spinola
      Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a... View Details
      Keywords: Business Model; Film Entertainment; Disruptive Innovation; Growth and Development Strategy; Distribution Channels; Service Delivery; Renting or Rental; Competitive Strategy; Motion Pictures and Video Industry
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      Shih, Willy C., Stephen P. Kaufman, and David Spinola. "Netflix." Harvard Business School Case 607-138, May 2007. (Revised April 2009.)
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