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- Faculty Publications (345)
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- 20 Jul 2010
- First Look
First Look: July 20
eventual recovery? How far could Target go in emphasizing low price—the "pay less" side of its slogan—without eroding the company's core promise of offering unique and upscale products that customers would not see at other... View Details
Keywords: Martha Lagace
- 08 Jul 2014
- First Look
First Look: July 8
Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are... View Details
Keywords: Carmen Nobel
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
2002. Walmart grew significantly, expanded internationally, and became a leading player in groceries. However, it also faced criticism regarding its wage and labor practices. Meanwhile, Kmart faced an identity crisis, falling between the cracks while View Details
Keywords: Dina Gerdeman
- 07 Sep 2011
- First Look
First Look: Sept. 7
industries in its preferred direction. We find that exogenous price shocks proved particularly helpful in this regard. The Impact of Relative Standards on the Propensity to Disclose Authors:Alessandro Acquisti, Leslie John, and George... View Details
Keywords: Sean Silverthorne
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
terms, both companies would like nothing better than to have customers to themselves, wrapped up in their own seamless media universes: iTunes, iPad, and Apple TV on the one hand; and Kindle, Amazon Prime, and Fire TV on the other. “Even... View Details
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
that stands between the consumer and the provider. You don't see this problem in food service - where restaurants pile on needless amounts of food just to charge for more of it. If customers don't like being charged needlessly, they will... View Details
Keywords: by Sean Silverthorne
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
advising that rewarding hackers was probably an economic alternative, “... all Apple has to do is be better than the next best alternative at a price that’s economically justified in the buyer’s ... mind.” Dolembo commented that “...... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement... View Details
Keywords: Martha Lagace
- 13 Aug 2018
- Research & Ideas
Women Heart Patients Have Better Survival Odds with Women Doctors
for Disease Control. In the emergency room as a business, the customer lives or dies. "Here we find that who you are and who is advocating for you, who is treating you, is making a difference" “This is really like a glass... View Details
- 20 Dec 2016
- First Look
December 20, 2016
internally between autonomous divisions must use some form of transfer prices and adjust the profit plans of the divisions involved. This module demonstrates the different ways of designing an internal transfer View Details
Keywords: Carmen Nobel
- 22 May 2007
- First Look
First Look: May 22, 2007
and Failures of a Global Entrepreneur Harvard Business School Case 807-045 Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price... View Details
Keywords: Martha Lagace
- 05 Nov 2013
- First Look
First Look: November 5
http://www.hbs.edu/faculty/Publication%20Files/kuziemko%20buell%20reich%20norton_3e675fb6-f83c-47fc-912d-e0c0b383e56d.pdf Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of consumer... View Details
Keywords: Sean Silverthorne
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
the candidate who probably feels like getting board/investor visibility is a strong positive in their career development." —Rob Go, partner, NextView Ventures Marketing, sales & partnerships Table stakes: Introductions to potential View Details
Keywords: by Julia Austin
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
on-demand programming. Priced at $39.99 per month, Hulu Live TV offered consumers a tremendous savings over traditional cable program packages and allowed subscribers to watch programs on Internet-connected televisions and a wide range of... View Details
Keywords: Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
team to deliver a highly customized solution that absolutely requires Julia's expertise. This case presents an opportunity for students to analyze two prevailing aspects of organizational life: working in teams and working under pressure.... View Details
Keywords: Sean Silverthorne
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
marketer, fundamental questions include how much of the customer value created can be extracted by the firm and how to justify the price that one sets for the customer. When students learn that a hammer pad... View Details
Keywords: by Garry Emmons
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
"They are like personalities," whose strength is their consistency of quality and service. "They are the source of a reputation that customers can trust," added Jeanette Sarkisian Wagner (HBS AMP '90), vice chairman of... View Details
Keywords: by James E. Aisner
- 23 Sep 2014
- First Look
First Look: September 23
individuals, and a purely peer-based performance review and stack ranking. As customer demand and market forces draw Valve into hardware in 2013, Valve questions whether their organizational model will need to change as it expands from... View Details
Keywords: Sean Silverthorne
- 25 Sep 2007
- First Look
First Look: September 25, 2007
will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details
Keywords: Martha Lagace