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Show Results For
- All HBS Web
(2,042)
- People (6)
- News (624)
- Research (1,154)
- Events (7)
- Multimedia (6)
- Faculty Publications (392)
- 30 May 2005
- Research & Ideas
Six Steps for Making Your Threat Credible
that it would lose a great deal if its bid failed. Because its threat to counter your bid is not credible, you decide you will place a bid. The day before you are to announce your bid, your competitor's CEO says at an open meeting that he... View Details
Keywords: by Deepak Malhotra
- 29 Jul 2021
- Blog Post
Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)
designing interventions to increase vaccination levels for specific populations. I am helping reach vulnerable groups such as older immigrant adults, incarcerated adults, and home health workers, using focus groups and other market... View Details
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
manufacturing and financial activities around the globe prior to WWI. The British trading companies played a significant role in opening new markets and developing new sources of supply in resources in the... View Details
Keywords: by Geoffrey Jones
- Web
Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School
holiday sales season, the demonstration took place at Jordan Marsh in Boston, one of the region's leading department stores. To orchestrate the rollout of the product, Polaroid hired J. Harold Booth, known for his success in sales and View Details
- 06 Nov 2006
- Research & Ideas
How South Africa Challenges Our Thinking on FDI
at maximum efficiency because they didn't have much competition from abroad, but given the environment within South Africa, the strongest ones had come to survive and existed in the form of large conglomerates. When the economy opened up... View Details
Keywords: by Martha Lagace
- Profile
Maha Malik
"how" Maha took both interests, business and politics, to Dartmouth where she studied economics and government. Subsequent management consulting work at Bain & Co. opened her eyes to the intersections among the two. "It... View Details
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
poor performance. This should be based on metrics that are clearly tied to the company’s mission. Note that we say performance, and not performers. Performance may be based on factors besides the talent and motivation of the individual in question, such as job or View Details
Keywords: by Boris Groysberg and Robin Abrahams
- Profile
Bobby Tuohy
surgeries. “When I submitted the necessary paperwork after the second surgery, the Navy told me I could never fly a fighter jet again.” Bobby’s dream had been grounded. “I had defined myself by my ambition,” Bobby says. While considering alternative options, an... View Details
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
film, such as whether to open a movie in a large number of theaters, whether to use television advertising to promote the film, and whether to avoid a competitive, high-season opening weekend may impact its... View Details
- 01 Mar 2024
- News
Action Plan: Wild at Heart
Goodman (and inspired an HBS case); later, she took a break from her marketing gigs to open a boutique hotel in the Grenadines. Even her own place in Park Slope, Brooklyn, caught the eye of the tastemakers... View Details
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
possessed, first, strong capabilities in branding and marketing. It understood local markets, and it knew how to market to them. It was at the frontier of market segmentation strategies in packaged consumer... View Details
- December 2009
- Article
Negotiation? Auction? A Deal Maker's Guide
What's the best way to buy or sell an asset? Should you hold an auction and accept the most attractive offer? Or should you identify the most likely prospects and negotiate with them privately? Auctions became increasingly popular after the internet opened wide the... View Details
Keywords: Assets; Auctions; Market Transactions; Negotiation; Strategy; Decision Choices and Conditions
Subramanian, Guhan. "Negotiation? Auction? A Deal Maker's Guide." Harvard Business Review 87, no. 12 (December 2009).
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions Luxury Branding Research: New Perspectives and Future Priorities By: Keinan, Anat, Sandrine Crener-Ricard, and Silvia Bellezza Abstract—Several major trends... View Details
Keywords: Sean Silverthorne
- 19 Apr 2016
- First Look
April 19, 2016
forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details
Keywords: Sean Silverthorne
- Web
Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School
propel your venture forward. Student i-lab members get access to a range of resources, including one-on-one expert advising, interactive workshops, networking events, funding, and co-working space. Membership is available by semester in the fall, spring, and summer and... View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details
- 28 Apr 2003
- Research & Ideas
Supply Chain Risk: Deal With It
strategic marketing for Memphis-based FedEx, attributes these failures not to the technology per se, but to a "lack of recognition of the degree to which [IT implementation] requires process change, cultural change, and brute-force... View Details
Keywords: by David Stauffer
- 12 Apr 2016
- First Look
April 12, 2016
link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50897 forthcoming Journal of Marketing Research Repairing the Damage: The Effect of Gender and Price Knowledge on Auto-Repair Price Quotes By: Busse, Meghan, Ayelet Israeli, and Florian... View Details
Keywords: Sean Silverthorne
- 25 May 2011
- HBS Case
QuikTrip’s Investment in Retail Employees Pays Off
clean bathrooms and parking lots, along with quick, friendly service. The result? In 2010, its by-store profit was almost double that of the top quartile of competitors. Since its founding in 1958 by Chester Cadieux and Burt B. Holmes, QuikTrip has View Details
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
open to do field experiments," Larkin says. "I think it's a big, untapped way for companies to optimize not just their marketing but also how they design incentives, their employee feedback design, and also... View Details
Keywords: by Carmen Nobel