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  • Research Summary

Overview

By: Kris Johnson Ferreira
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry
  • Web

Faculty & Research

HBS Book Negotiation: The Game Has Changed By: Max Bazerman The world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic... View Details
  • October 2004 (Revised August 2007)
  • Case

Alibris in 2004

Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want... View Details
Keywords: Price; Books; Crisis Management; Supply and Industry; Service Operations; Online Technology; Consumer Products Industry
Related
  • 02 Aug 2016
  • First Look

August 2, 2016

the optimal capital requirement is around 20%. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51305 The Empirical Economics of Online Attention By: Boik, Andre, Shane Greenstein, and Jeffrey Prince Abstract—In... View Details
Keywords: Sean Silverthorne
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

significantly enriched. We then discuss several applications related to online and brick-and-mortar intermediaries. American Exceptionalism?: A Comparative Analysis of the Origins and Trajectory of U.S. Business Education Development... View Details
Keywords: Sean Silverthorne
  • March 2001 (Revised September 2005)
  • Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details
Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry
Related
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted... View Details
Keywords: Dina Gerdeman
  • June 1999 (Revised August 2004)
  • Case

The American Basketball League: The Last Chapter

By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Provides information on the demise of the American Basketball League (ABL) in December 1998. Reviews the League's attendance, television activity, and competitive positioning versus the Women's National Basketball Association (WNBA). In conjunction with earlier cases... View Details
Keywords: Product Positioning; Failure; Finance; Sports Industry
Related
  • June 2022
  • Teaching Plan

Lifebank Nigeria

By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and... View Details
Keywords: Systems Design; Social Business; Business At The Base Of The Pyramid; Health Care; Blood; Social Enterprise; Health Care and Treatment; Growth and Development Strategy; Finance; Health Industry; Transportation Industry; Africa; Nigeria
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  • September 2000 (Revised September 2005)
  • Case

New Beetle, The

By: Rajiv Lal and Nilanjana R. Pal
Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details
Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States
Related
  • December 2021 (Revised May 2025)
  • Case

Bed Bath & Beyond: The New Strategy to Drive Shareholder Value

By: Benjamin C. Esty and Daniel W. Fisher
At one time, Bed Bath & Beyond was one of the most successful specialty retailers in the United States—its growth and profit margins far exceeded both peer retailers in the home goods market as well as many other discount retailers. But in 2014, its stock price peaked,... View Details
Keywords: Competitive Strategy; Competitive Advantage; Value Creation; Diversification; Corporate Governance; Leading Change; Performance Evaluation; Valuation; Investment Activism; Consumer Products Industry; Consumer Products Industry; United States
Related
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

meaning of their lives, and they remain hopeful about achieving them, even when faced with obstacles. Many contemporary brand biographies contain underdog narratives. Product packaging, corporate Web sites, blogs, and marketing... View Details
Keywords: by Martha Lagace

    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
    • 28 Apr 2015
    • First Look

    First Look: April 28

    http://www.amazon.com/Strategy-Rules-Timeless-Lessons-Gates/dp/0062373951/ref=tmm_hrd_title_0?ie=UTF8&qid=1427236936&sr=8-1 April 2015 Harvard Business Review Leaders as Decision Architects: Structure Your Organization's Work to... View Details
    Keywords: Sean Silverthorne
    • 10 Apr 2018
    • First Look

    First Look at New Research, April 10, 2018

    Spring 2018 MIT Sloan Management Review The Store Is Dead—Long Live the Store By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—In this article, we pursue two interconnected themes: the expansion of online-first retailers... View Details
    Keywords: Sean Silverthorne
    • Research Summary

    Managing Marketspace Service Interfaces

    By: Jeffrey F. Rayport

    Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

    • 12 Oct 1999
    • Research & Ideas

    Confronting the Challenges that Face Bricks-and-Mortar Stores

    What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these... View Details
    Keywords: by Raymond Burke; Retail
    • Web

    Publications - Faculty & Research

    form of smart, connected elevators.... View Details Keywords: Training ; Competency and Skills ; Employees ; Change Management ; Leading Change Citation Find at Harvard Read Now Related Kerr, William. "Case Study: Do We Reskill or Replace Our Workforce?" Harvard... View Details
    • 01 Mar 2010
    • Op-Ed

    A Golden Opportunity for Ford and GM

    [process] will take enormous effort, ingenuity, and discipline along with massive investments.” No doubt Toyota will regain some of its lost market share in the short term, to the extent the automaker's production systems can respond by... View Details
    Keywords: by Bill George; Auto
    • Career Coach

    Nathan Lasche

    be successful as a Product Manager without having a technical background. While Nathan is happy to give students advice on a wide array of topics he no longer conducts  practice / mock interviews. All of Nathan’s current availabilities... View Details