Multiple Audience Problem - Publications - Faculty & Research

24 Jul 2018
Op-Ed

4 Ways Managers Can Exercise Their 'Agency' to Change the World

proven business tactic. For every newsworthy instance of a corporation putting profit ahead of social good, there are multiple unheralded examples of companies using social good-oriented initiatives to expand their markets or enhance... View Details

Keywords: by George Serafeim

25 Feb 2002
Research & Ideas

The Country Effect: Does Location Matter?

important for any company doing business in multiple countries. While it is simplistic to suggest that there is no country effect at play in determining the success of companies—Deshpandé and Farley do not make that contention—their work... View Details

Keywords: by Sean Silverthorne

28 Sep 2015
News

Rockin’ for a Cause

stake in quality education and want to invest in the district overall.” Motivated Dads Since their first appearance on PiE’s behalf—a two-hour event where the band had to cycle through their nine-song repertoire multiple times—the... View Details

Keywords: Deborah Blagg; Symantec

26 May 2022
News

Bidding Up

blah, blah. Talking about a case and the antipathy towards theory, the lack of a foundation in disciplines like economics and mathematics and so on, I thought was appalling. Okay. So on one WAC, you know, Written Analysis of Case. Okay. There’s a View Details

02 Aug 2011
First Look

First Look: August 2

decades ago—hinge on a specific and therefore partial interpretation of competition. The result is an equally partial picture of the strategist's job. The problem lies not in what strategists are trained to do: Porter's perspective is... View Details

Keywords: Sean Silverthorne

28 Feb 2005
Research & Ideas

How to Harness Auction Fever

flexible deadlines at the end of auctions, and creating an audience for the auction to make winners and losers visible, might all increase the likelihood of overbidding due to auction fever. Individuals should be wary of the consequences... View Details

Keywords: by Manda Salls; Web Services; Technology

27 Feb 2006
Research & Ideas

Corporate Values and Employee Cynicism

about leaders when leaders do four things: (i) Explicitly acknowledge the tension among multiple aims. Sometimes values bump up against one another—consider the cases in which leaders need to manage tradeoffs between maximizing profits... View Details

Keywords: by Martha Lagace

16 Jul 2013
First Look

First Look: July 16

worth of a new industry. Analyses of data from multiple sources revealed that framing by early entrepreneurs and the socio-cognitive processes that resulted from the transactions of field-constituents with the new industry constructed the... View Details

Keywords: Anna Secino

20 Mar 2013
Research & Ideas

How CEOs Sustain Higher-Ambition Goals

follow. "If you want to put resources toward helping the local community—fix the housing problem or whatever it might be— [stakeholders] might look at you and say, 'What do you mean? Where's the bottom line in that?' " said retired United... View Details

Keywords: by Dina Gerdeman

01 Jun 1997
News

Sorting Myth from Reality at Hong Kong Conference

and problem solving, he told the gathering, "It is important to recognize that what we are doing here in Hong Kong is a hallmark of the School. We bring together important people to work on important problems. This is an opportunity to... View Details

Keywords: Alejandro Reyes

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

significant reevaluation in the context of organizations pursuing multiple objectives. We proceed, first, by drawing on an extensive literature review to assess the way in which organizational democracy has been conceptualized in recent... View Details

Keywords: Carmen Nobel

28 Sep 2010
First Look

First Look: September 28, 2010

incentive to consume more applications than the social optimum to better satisfy their preference for variety); (2) an equilibrium selection problem (consumption complementarities often lead to multiple... View Details

Keywords: Sean Silverthorne

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

more specialists are needed to stay up to date with functional best practices. The problem that this influx of specialists creates, Cespedes says, is that fewer senior executives are responsible for integrating activities across the View Details

Keywords: by Michael Blanding

19 Oct 2022
News

If I Were You

multiple resources. Leverage them and be bold and have fun. That’s what I would say. Jeremy Watson (MBA 2016): Jeremy Watson. Reach out to your professors now. Get their phone numbers and emails and bug them. That would be one [laughs].... View Details

01 Dec 2008
News

Business at the Summit

calculation also comes into play. Ferguson faulted widely used mathematical risk models for failure to build in historical data reaching back more than five years. “The problem with only five years of data is precisely that it will lead... View Details

Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Educational Services; Finance; Management

01 Sep 2024
News

Next Level

block it. That’s thanks in part to Bond’s lead-witness testimony on Microsoft’s behalf. Since closing the deal, the company has implemented multiple rounds of layoffs and closed some smaller game studios. Then there’s slowing growth in... View Details

Keywords: Maggie Mertens; photos by Cameron Karsten; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

17 Sep 2001
Research & Ideas

Is There Help for the Big Ticket Buyer?

research can best help society by encouraging citizens to purchase products that will improve their own welfare. However, most researchers appear to have neglected consumers as even an indirect target audience for their work. By and... View Details

Keywords: by Max H. Bazerman

01 Aug 2005
What Do You Think?

Is There an “Efficient Market” in CEO Compensation?

CEO for a company seems to run on a scale based on size. The ultimate problem with that is the large failure effect. . . ." Responding to the point that hiring from outside an organization is often a more expensive solution, Balaji... View Details

Keywords: by James Heskett

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

society) than any other development in the past decade. The western dominated economy and society of the past century has yielded way to a new global century, in which no one country or region enjoys an undisputed advantage. Instead, we are seeing View Details