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  • July 2022 (Revised February 2024)
  • Teaching Note

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom
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  • March 2019 (Revised April 2021)
  • Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom
Related
  • 28 May 2013
  • First Look

First Look: May 28

non-American CEO, aims to reinvigorate the medical device maker's growth by focusing on emerging markets, therapy innovation, and creative business models. In 2012, budget constraints in mature economies,... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2010
  • News

MBAs on a Mission

Dallas Children’s Museum. One of her pressing details involves predicting the future of handheld technology at the museum. “Right now we need to figure out which handheld device people will own when the museum opens in three years,” says... View Details
Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Corporate Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • 07 Sep 2021
  • News

September 2021 Alumni Books

entrepreneurs is Mary Kay Ash, a legend as a glass-ceiling breaker and a woman who built a very successful business with a go-to-market strategy of direct selling. Unlike Mary Kay Ash, however, not all aspiring business owners are willing or able to invest their... View Details
Keywords: Margie Kelley
  • 04 May 2010
  • First Look

First Look: May 4

Biomedical: Making Pigs Fly Richard G. Hamermesh, Lauren Barley, and Ginger L. GrahamHarvard Business School Case 809-051 Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing View Details
Keywords: Martha Lagace
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

products, and medical devices today. Provides context for the drug approval process by describing the FDA's history and organizational structure. Purchase this note:... View Details
Keywords: Martha Lagace
  • 26 Jul 2016
  • First Look

July 26, 2016

organizing care around medical conditions, not simply around hospitals and doctors. We need to do more team-based medicine and to better integrate specialty care with primary care. We need to be doing a better job measuring health... View Details
Keywords: Sean Silverthorne
  • 22 Dec 2022
  • News

LGBTQ+ Alumni Forums Expand; 2023 Alumni New Venture Competition Is Underway

$5,000 for the crowd favorite—for start-up costs. During the 25th NVC celebration, startup SurgiBox took home the alumni NVC crowd favorite prize. This year's event will be fully virtual. According to Rock Center Director Jodi Gernon (MBA... View Details
Keywords: Margie Kelley
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

to market? Using data from the U.S. medical device industry, we find that pioneer (dis-)advantages in a market for technology setting are similar to those typically seen in product markets but different in... View Details
Keywords: Dina Gerdeman
  • 30 Jun 2008
  • Research & Ideas

Rethinking Retirement Planning

to be known as the Black-Scholes option pricing model. "Don't misunderstand me—getting some education about your financial affairs is a good idea, just as having some understanding of your medical needs is a good idea," Merton... View Details
Keywords: by Julia Hanna; Banking; Financial Services
  • 01 Dec 2009
  • News

Seven Honored with Alumni Achievement Award

family, your friends, and your health. What devices do you use? I’m a nerd. I use everything you can think of: BlackBerry, Kindle, computer. What role do social media play in your life? None. View complete profile. Henry M. Paulson Jr.... View Details
Keywords: Susan Young; awards; fishing; Funds, Trusts, and Other Financial Vehicles; Finance; Beverage and Tobacco Product Manufacturing; Manufacturing; General Merchandise Stores; Retail Trade
  • 18 Oct 2016
  • First Look

October 18, 2016

device operating system worldwide. In light of this commercial success and certain disputed business practices, Android has come under substantial attention from competition authorities. We present key aspects of Google’s strategy in... View Details
Keywords: Sean Silverthorne
  • 23 Dec 2014
  • First Look

First Look: December 23

(mHealth) used networked devices to distribute or collect medical information from patients and/or medical personnel. Given its low cost and broad reach, many wondered if and... View Details
Keywords: Carmen Nobel
  • 24 Oct 2012
  • Research & Ideas

Want People to Save More? Send a Text

safety net for emergencies, but also would reduce financial stress and improve their quality of life. "In the private sector, a lot of startups fail, and the market provides a signal about whether the product is viable," says... View Details
Keywords: by Kim Girard
  • 11 May 2010
  • First Look

First Look: May 11

Willy ShihHarvard Business School Case 610-085 Tessera Technologies has been very successful developing technologies for the semiconductor and mobile device industry, and then licensing them broadly to manufacturers. In addition to... View Details
Keywords: Martha Lagace
  • 30 Aug 2016
  • First Look

August 30, 2016

for Commitment Devices By: Exley, Christine L., and Jeffrey K. Naecker Abstract—Previous research often interprets the choice to restrict one’s future opportunity set as evidence for sophisticated time inconsistency. We propose an... View Details
Keywords: Carmen Nobel
  • 02 Aug 2016
  • First Look

August 2, 2016

Healthcare Partners Inc. (DaVita), in August 2013. The two would discuss whether Golomb should lead a new DaVita venture, Paladina Health (Paladina), which operated a network of primary care clinics. DaVita had launched Paladina in early 2011, and the View Details
Keywords: Sean Silverthorne
  • 01 Jun 2004
  • News

Life Lessons

delegating authority to them.” Currently a marketing manager at General Mills, Sundy has a long-term goal: He’d like to become a member of the U.S. Senate, “to influence public policy and make a real contribution to society.” — GE Martín Curiel Curiel with Elizabeth... View Details
Keywords: James E. Aisner; Garry Emmons; Julia Hanna; Susan Young; Colleges, Universities, and Professional Schools; Educational Services
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

fundamentally alter both the rate and direction of startup innovation across industries, regions, and periods of time. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49256 Spring 2015 Journal of Applied Corporate Finance... View Details
Keywords: Sean Silverthorne