Publications

24 Aug 2020
Research & Ideas

How Much Will Remote Work Continue After the Pandemic?

is considerable variation across industries. Remote work is much more common in industries with better educated and better paid workers. Respondents in better educated and... View Details

Keywords: by Kristen Senz

19 Sep 2005
Research & Ideas

Rethinking Company Loyalty

wealth—also engenders loyalty," especially when employees see the connection between their values and the company's mission. At Medtronic, a medical-device developer in Minneapolis, the most important meeting every year isn't the... View Details

Keywords: by Lauren Keller Johnson

12 Nov 2013
First Look

First Look: November 12

associate's degree in STEM (science, technology, engineering, and math). This case shows how the innovation developed and why it generated enormous public and View Details

Keywords: Sean Silverthorne

March 2018 (Revised December 2019)
Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams

Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details

November 2009 (Revised September 2011)
Case

The Last DVD Format War?

By: Andrei Hagiu

Provides a brief overview of the standards battle between HD-DVD and Blu-ray, focusing on the events that precipitated the Blu-ray victory in early 2008. View Details

Keywords: Five Forces Framework; Standards; Competitive Strategy; Competitive Advantage; Hardware; Media and Broadcasting Industry; Media and Broadcasting Industry

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally... View Details

Keywords: by James Heskett; Media & Broadcasting; Media & Broadcasting

15 Nov 2011
First Look

First Look: November 15

Authors:Leslie K. John, George Loewenstein, and Drazen Prelec Publication:Psychological Science (forthcoming) Abstract Cases of clear scientific misconduct have received significant media attention recently,... View Details

Keywords: Sean Silverthorne

April 1998 (Revised February 2001)
Case

CBS Evening News

By: Jeffrey F. Rayport

The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News. View Details

Keywords: Customer Relationship Management; Competition; Business Growth and Maturation; Media; Media and Broadcasting Industry; United States

Find at Harvard

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

for help. Yet we're exposed regularly by the media to the stereotype of the flawless leader who always has an answer and is never left questioning a decision. While most leaders know this is a fantasy, they... View Details

Keywords: by Martha Lagace

27 Sep 2011
First Look

First Look: September 27

Industry Author:Arthur Daemmrich Abstract Fiercely contested before, during, and since its passage, the 2010 Patient Protection and Affordable Care Act (ACA) will restructure... View Details

Keywords: Sean Silverthorne

January 2015 (Revised October 2018)
Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman

In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details

Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Retail Industry; United States

03 Feb 2009
First Look

First Look: February 3, 2009

would intrude ever more deeply and more precisely into consumer lives than broadcast media had been able to. Instead, the transformation is unfolding on a model of consumer... View Details

Keywords: Martha Lagace

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

attending industry conferences, visiting their companies, interviewing them, developing a practitioner advisory team, and maybe spending some time working as a practitioner. (For his own part, Toffel worked... View Details

Keywords: by Carmen Nobel; Education

April 2020
Case

TiVo 2020

By: David B. Yoffie and Daniel Fisher

This short case provides an update on TiVo from 2016-2020. The case covers TiVo merger with Rovi, the turnover of several CEOs, and struggles on how to reposition its product business (the digital video recorder). View Details

Keywords: Streaming; Media; Technological Innovation; Strategy; Media and Broadcasting Industry

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

actions. Some of the media (Facebook, Apple, Amazon, Netflix, and Google) they employ, however, represent a threat of monopoly that should be addressed by the very governments that, ironically, could turn... View Details

Keywords: by James Heskett; Advertising; Consumer Products

December 2017 (Revised March 2019)
Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart

Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

Myers, Tom Cruise, and Mel Gibson. It also contains a few actors that are typically not included at the very top of most industry executives' rankings, such as Johnny Knoxville View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

March 2007
Teaching Note

Clear Channel Communications, Inc. (TN)

By: Felix Oberholzer-Gee

Teaching note to 707523. View Details

Keywords: Governing Rules, Regulations, and Reforms; Entertainment; Reputation; Media and Broadcasting Industry; United States