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Resources - Christensen Center for Teaching & Learning

Resources Case Teaching & Learning Case Writing External Links Please find below links to a variety resources on Case Method teaching resources and student-focused resources on learning by the Case Method. Case Method Teaching Books 2014 Harvard View Details

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

At the end of June 2022, a video was posted on TikTok with the theme, “I know Victoria’s secret.” The secret was that Victoria was “an old man who lives in Ohio making money off of girls like me cashing in on body issues.” The song was written by Jax, a digital View Details

Keywords: by John Deighton and Leora Kornfeld

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

goals, and values related to our lives and careers post business school. One of my ten photos was of a young Swedish DJ named Avicii and his manager Ash Pournouri. For me this photo represented my desire to work with global superstar... View Details

Keywords: Entertainment / Media / Sports

Web

Advisory Board - Entrepreneurship

Hamilton, Bridgewater Associates, The GEM Group, Paradigm Ventures, Pacific Community Ventures, Air America Media and Abbott Laboratories. Bill Sahlman (MBA 1975), Harvard Business School William Sahlman is... View Details

2018
Chapter

The Trust Imperative

By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin

CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details

Keywords: Trust; Business and Stakeholder Relations; Communication

Find at Harvard

11 Jul 2005
Research & Ideas

The New International Style of Management

Moses (HBS MBA '03) is an American who works for VASC, a state-owned Vietnamese telecom and media company. "The people who manage business well in a foreign environment do create a new style of doing... View Details

Keywords: by Garry Emmons

August 2021 (Revised March 2022)
Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

Web

Building the On-Demand Workforce - Managing the Future of Work

Research Research Building the On-Demand Workforce Read the Report Read the Report By: Joseph B. Fuller, Manjari Raman, James Palano, Allison Bailey, Nithya Vaduganathan, Elizabeth Kaufman, Renée Laverdière, & Sibley Lovett Companies can transform their talent... View Details

18 Jun 2020
Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

Do lower-income families need and deserve access to fewer things than everyone else? As a society, we seem to think so, revealing a "grim double standard," finds a study published this month, Inequality in Socially Permissible Consumption. It was written by... View Details

Keywords: by Rachel Layne

10 Jan 2023
Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

Over the past year, I have watched several firms going through periods of transition. Some have been cofounders who realized that it was time for a more experienced leader to take their business to the next level. Some were just ready for... View Details

Keywords: by Julia Austin

March 2016 (Revised May 2018)
Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States

Web

Jana Kierstead | About

Jana Kierstead Bio Jana Pompadur Kierstead is the Executive Director of the MBA and Doctoral Programs and External Relations at Harvard Business School. She brings over 25 years of experience to this role, with more than 20 years... View Details

Web

Batten Hall | About

Batten Hall Frank Batten (MBA 1952) Batten Hall is named in honor of media pioneer and entrepreneur Frank Batten (MBA 1952). Batten Hall became part of the HBS campus in 2011. The building was once home to public broadcasting’s WGBH... View Details

October 2020 (Revised July 2023)
Case

The Walt Disney Company: The 21st Century Fox Acquisition and Digital Distribution

By: David J. Collis

This case describes the acquisition of 21st Century Fox by the Walt Disney Company and the subsequent launch by Disney of three streaming channels to compete with Netflix. View Details

Keywords: Disney; Streaming; Corporate Strategy; Mergers and Acquisitions; Distribution; Competitive Strategy; Vertical Integration; Media and Broadcasting Industry