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Show Results For
- All HBS Web
(847)
- News (217)
- Research (547)
- Events (5)
- Multimedia (10)
- Faculty Publications (359)
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Prius, would be a good example. In spite of great technological innovation, the Prius drives like any other car on the road. As a result, consumers don't need to change anything about the way they interact with their automobiles. Other innovations, like online grocery... View Details
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
Operations managers who are insulated from the marketplace must be forced to interact with people in units that are closest to customers. In all of these cases, it's up to senior managers to ensure that individuals work across... View Details
Keywords: by Robert Simons
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
internal marketplace for ideas, talent, and capital. Concurrently, leadership will move from that of a "wise seer" making the big decisions to individuals within the firm who create the context in which things can happen.... View Details
Keywords: by Staff
- Web
Online Transforming Customer Experiences Course | HBS Online
Details Concepts Minimum Viable Products and Small Tests in the Marketplace Sustainable Pricing The Cost, Market, and Value Lens Designing for Service Excellence Attribute Mapping Featured Exercises Create an attribute map for your... View Details
- 07 Sep 2021
- News
September 2021 Alumni Books
spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling; and it is people who have made—and continue to make—direct selling the successful View Details
Keywords: Margie Kelley
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
all sorts of elements of the digital marketplace that our existing legal frameworks are not particularly well-suited to deal with.” About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
"It's about going back to the basic roots and origins of retailing," says Alvarez. "Talk to the customer, listen, find out what they want, and get it for them. "When you combine this with a keen understanding of trends in the View Details
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
commit often substantial resources to vetting new technologies through processes that aim to affirm their viability and marketability (or lack thereof). In doing so, firms reduce the chance that new products will falter in the marketplace... View Details
- 27 May 2014
- First Look
First Look: May 27
competitive context. This support translates into purchase intention, real purchase, and more favorable online reviews in a study of over 10,000 Yelp posts. We argue that this "framing the game effect" is mediated by consumers' motivation to express their... View Details
Keywords: Sean Silverthorne
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
web-based service or app that once might have cost millions to launch can see the light of day for a little over $100,000. Because of that, an influx of new investors through crowdfunding could potentially allow innovative startups to put their products out into the... View Details
- 15 Nov 2004
- Research & Ideas
Solving the Health Care Conundrum
services. Health plans will eliminate their restrictive networks, allowing members to choose in a competitive (and regional or even national) marketplace the providers that offer the best value for their condition. Plans will help... View Details
- 22 Jun 2010
- First Look
First Look: June 22
PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where Google enjoys 90% plus market... View Details
Keywords: Martha Lagace
- 04 Sep 2007
- Research & Ideas
Jumpstarting Innovation: Using Disruption to Your Advantage
the marketplace to new approaches. Entrepreneurs learn to identify ideas by raising their head above day-to-day operations and expanding their vision. They then prioritize and narrow the many ideas they generate into a potential... View Details
Keywords: by Lynda M. Applegate
- 01 Dec 2003
- News
Business Answers the Call
former assistant principal at St. Mark the Evangelist School in Harlem, Leschly later founded Exchange.com, an online marketplace for rare and hard-to-find consumer products. When his company was purchased by Amazon.com in 1999, CEO... View Details
- 30 Aug 2011
- First Look
First Look: August 30
311-118 Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an... View Details
Keywords: Sean Silverthorne
- 24 Mar 2009
- First Look
First Look: March 24, 2009
Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace Author:Guhan Subramanian Publication:W.W. Norton & Company, forthcoming Abstract No abstract is available at this time. American Democracy: The Perils of... View Details
Keywords: Martha Lagace
- 13 Jan 2015
- First Look
First Look: January 13
achieving financial success. They aspire to build organizations that succeed in the marketplace by earning the respect, trust, and, commitment of their people, customers, communities, and investors. Higher-ambition leaders commit to... View Details
Keywords: Sean Silverthorne
- 23 Jan 2006
- Research & Ideas
Financial Reporting Goes Global
IAS GAAP. All of this suggests that the market supports the push for a global set of standards—the issue is what that set of standards should really look like. Q: Has anything you observed in the last few years about accounting standards and the international View Details
- 17 May 2004
- Research & Ideas
Why We Don’t Study Corporate Responsibility
managers' social initiatives are akin to using a dishwasher to wash clothes. Corporations can contribute best to society if they do what they do best: employ a workforce to provide goods and services to the marketplace and, in so doing,... View Details
Keywords: by Manda Salls
- 01 Sep 2011
- News
Green Day
process of taking an innovation from academia to the marketplace when he joined the new venture in 2008, even if the cement industry itself was a departure for him. That turn, taken in the later phase of his career, has resulted in an... View Details