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Show Results For
- All HBS Web
(854)
- News (220)
- Research (548)
- Events (7)
- Multimedia (10)
- Faculty Publications (362)
- 01 Sep 2003
- News
Patrick Moreton
was its reasoning? It argued that the marketplace has changed because new technologies — such as cable, the Internet, and satellite TV — facilitate new and diverse sources of information and content. The competition they provide, the FCC... View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
Cespedes: For most firms, the largest, most difficult, and increasingly expensive part of strategy implementation is aligning field behaviors and go-to-market systems with espoused strategic goals. It's the largest because doing this well is essential for View Details
- 01 Jun 2007
- News
Steve Schwarzman
reasons. In general, the private-equity industry recognizes that it has to tell its story and compete in a marketplace of ideas. I think it’s pretty widely accepted now that private-equity firms have suffered in terms of being... View Details
- 30 Aug 2011
- First Look
First Look: August 30
311-118 Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an... View Details
Keywords: Sean Silverthorne
- 03 Feb 2009
- First Look
First Look: February 3, 2009
none of the passivity displayed by mass media audiences. This paper categorizes five roles for the interactive consumer and draws implications for marketing practice. It concludes that the balance of power over marketplace meaning-making... View Details
Keywords: Martha Lagace
- 01 May 2012
- First Look
First Look: May 1
marketplace and so under-invest in the new technology. The second suggests that incumbent firms develop organizational capabilities and cognitive frames that make them slow to "see" new opportunities and that make it difficult... View Details
Keywords: Carmen Nobel
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Prius, would be a good example. In spite of great technological innovation, the Prius drives like any other car on the road. As a result, consumers don't need to change anything about the way they interact with their automobiles. Other innovations, like online grocery... View Details
- 15 Mar 2016
- First Look
March 15, 2016
driving internal reforms to make COFCO's management more competitive, innovative, and globally experienced. This case allows for a discussion of the Chinese marketplace and the evolving approach to business structures taken by the Chinese... View Details
- 11 Mar 2022
- Blog Post
Climate Stories Episode #2: Sam Steyer, Greenwork
we trust who need hiring help,” Sam said. “And we want to stick with them.” Deloitte has predicted some 2.1 million unfilled manufacturing roles in the United States by 2030. Sam thinks the burgeoning green jobs marketplace will include... View Details
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=53888 Marketplace Lending: A New Banking Paradigm? By: Vallée, Boris, and Yao Zeng Abstract—Marketplace lending relies on large-scale loan screening by investors, a major deviation from the... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
make big bets on projects I believed in." The implications for video retailers are a bit clearer. "As a retailer, you should expect that many titles will not sell at all, or in very small quantities, and organize accordingly," she says. Amazon's View Details
- Web
Winning with Digital Platforms Online Course | HBS Online
business models as new marketplace challenges arise Define the factors platforms must consider when entering adjacent markets Propose an action plan for a startup platform, Picabuu, to address a network property of your choice Module... View Details
- 22 Dec 2015
- First Look
December 22, 2015
Benjamin G., Michael Luca, and Daniel Svirsky Abstract—Online marketplaces increasingly choose to reduce the anonymity of buyers and sellers in order to facilitate trust. We demonstrate that this common market design choice results in an... View Details
Keywords: Carmen Nobel
- 26 Jan 2004
- Research & Ideas
How Women Can Get More Venture Capital
companies that have enormous potential, certainly potential to earn more than $100 million to $500 million a year in revenue. Entrepreneurs have to be realistic when assessing their own business's potential. Is the business concept one that can scale? Is the industry... View Details
Keywords: by Mallory Stark & Martha Lagace
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
Operations managers who are insulated from the marketplace must be forced to interact with people in units that are closest to customers. In all of these cases, it's up to senior managers to ensure that individuals work across... View Details
Keywords: by Robert Simons
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
internal marketplace for ideas, talent, and capital. Concurrently, leadership will move from that of a "wise seer" making the big decisions to individuals within the firm who create the context in which things can happen.... View Details
Keywords: by Staff
- 07 Sep 2021
- News
September 2021 Alumni Books
spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling; and it is people who have made—and continue to make—direct selling the successful View Details
Keywords: Margie Kelley
- Profile
Sheila Lirio Marcelo
idea, it turned out, came to her while she was working at Upromise. “It was actually when my dad fell ill,“ she said. “I was working on a marketplace business plan for real estate—Lynda Applegate was my advisor on... View Details
- Web
Faculty & Advisors | MBA
Making Markets, which focuses on marketplace design; Launching Technology Ventures; Scaling Technology Ventures; Entrepreneurial Sales & Marketing; Product Management 101, in which students specified and supervised development of a... View Details
- 15 Nov 2004
- Research & Ideas
Solving the Health Care Conundrum
services. Health plans will eliminate their restrictive networks, allowing members to choose in a competitive (and regional or even national) marketplace the providers that offer the best value for their condition. Plans will help... View Details