Marketing Strategy - Publications - Faculty & Research

01 Jun 1997
News

Sorting Myth from Reality at Hong Kong Conference

several decades before an effective system of rules will govern China"), the burden of bloated state firms, and lack of experience with a market economy. Yet the mainland giant is likely to "continue to grow rapidly for the next two to... View Details

Keywords: Alejandro Reyes

07 Sep 2021
News

Increasing Access and Expanding Opportunity

graduate school, how does the fear of incurring a large amount of debt keep individuals from applying to HBS? Chad Losee: We did a market research study in 2019 to understand what prevents qualified potential students from applying.... View Details

Keywords: Jennifer Gillespie

01 Dec 2015
News

Alumni and Faculty Books for December 2015

government before discussing the country’s founding economic and political principles, as espoused by Adam Smith’s The Wealth of Nations and enshrined in the Declaration of Independence. He goes on to explore the basic principles of the free View Details

01 Dec 1996
News

An Entrepreneurial Journey

Steven B. Belkin (MBA '71) began his highly successful travel and financial services marketing enterprise, Trans National Group, a few years out of HBS. G. Peter Bidstrup (MBA '59) started to put together the Doubletree Hotel chain in the... View Details

01 Jun 2019
News

City on a Hill

Education Leadership Project (PELP), a collaborative effort with the Harvard Graduate School of Education (HGSE) that employs management concepts and entrepreneurial strategies to improve student performance in large school districts. But... View Details

Keywords: Alexander Gelfand; photographed by Clay Cook

06 Dec 2021
News

What's the Word?

ability to act on ideas using zero-cost trading tools like Robinhood. On the positive side, Cohen notes, meme stocks signal levels of engagement with the stock market that haven’t been seen in decades. But the valuation of meme stocks is... View Details

Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information

01 Mar 2014
News

The Solution to the Global Food Crisis Just Might Come from Nigeria

admissions office to develop and implement new strategies for attracting more students from the continent. Both always knew they would ultimately return to their home country to try to address hunger and build Nigerian enterprises. The... View Details

Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing

01 Dec 2001
News

September 11: A Community Reflects

market opened for the first time after the attacks, Professor Rosabeth Moss Kanter watched the Dow plunge as she began a guest appearance on The Connection public radio program. An expert on how businesses adapt to change, Kanter... View Details

Keywords: Susan Young;Deborah Blagg

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

OCTOBER 6 Rajendra Aneja (AMP 175, 2008) brought his expertise in marketing in rural areas to the task of stopping the spread of the COVID-19, which he deems “the biggest and most serious problem facing mankind since World War II.” In... View Details

Publications