Marketing Strategy - Publications - Faculty & Research

01 Mar 2011
News

Local Hero

marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously... View Details

Keywords: Deborah Blagg; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

17 Jan 2025
News

Tracking Modern Air Travel’s Takeoff

in Dallas, and I had some really capable marketing guys and gals, and they came up with this idea, well, let's offer everybody who comes to the airport $1 on the first day for the ticket, and we'll go up from there to $30. And the airport... View Details

01 Dec 2010
News

How to Survive Past Start-up

Commit deeply to the ideal of entrepreneurship first, and only then to a particular business model or product. That combination of commitment and flexibility can help founders react nimbly to market feedback, abandoning products and... View Details

Keywords: Bill Murphy Jr.; News, Library, Internet, and Other Services; Information; Health and Personal Care Stores; Retail Trade

28 May 2019
News

A More Perfect Union

ability to analyze and identify the organizations that had the highest impact potential in democracy reform. So last year we embarked on an intensive effort to build a Democracy Market Map. We used comprehensive data from the IRS, the... View Details

Keywords: Jen McFarland Flint; illustration by Dan Bejar

01 Mar 2014
News

The Solution to the Global Food Crisis Just Might Come from Nigeria

admissions office to develop and implement new strategies for attracting more students from the continent. Both always knew they would ultimately return to their home country to try to address hunger and build Nigerian enterprises. The... View Details

Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing

01 Dec 2001
News

September 11: A Community Reflects

market opened for the first time after the attacks, Professor Rosabeth Moss Kanter watched the Dow plunge as she began a guest appearance on The Connection public radio program. An expert on how businesses adapt to change, Kanter... View Details

Keywords: Susan Young;Deborah Blagg

01 Sep 2017
News

City of Dreams

to serve as a director at York Street. “Also, I knew I wanted to come back and be part of what was happening in Sri Lanka.” A six-month strategy consulting gig the pair pitched to Sri Lanka’s Urban Development Authority, the government... View Details

Keywords: Julia Hanna; photographed by Alice Carfrae; Sri Lanka; Construction of Buildings; Construction; Administration of Housing Programs, Urban Planning, and Community Development; Government

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

OCTOBER 6 Rajendra Aneja (AMP 175, 2008) brought his expertise in marketing in rural areas to the task of stopping the spread of the COVID-19, which he deems “the biggest and most serious problem facing mankind since World War II.” In... View Details

Publications