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Show Results For
- All HBS Web
(1,467)
- People (1)
- News (322)
- Research (854)
- Events (5)
- Multimedia (5)
- Faculty Publications (253)
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets The 'Luxury Prime': How... View Details
Keywords: by Staff
- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
fragmented network of units that are hard to integrate. Q: You mentioned earlier the application of your ideas to social problems. How has your understanding of domestic and international competition given you insights into these matters?... View Details
Keywords: Re: Michael E. Porter
- 19 Oct 2010
- First Look
First Look: October 19, 2010
suitable for use in courses or modules in pricing, entrepreneurial management, strategy, or marketing. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/811016-PDF-ENG Integrating Around the Job to Be Done Clayton M. ChristensenHarvard Business School Module... View Details
Keywords: Sean Silverthorne
- 20 Aug 2013
- First Look
First Look: August 20
Publications August 2013 Marketing Science Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—We estimate a dynamic... View Details
Keywords: Anna Secino
- 17 Jan 2012
- First Look
First Look: January 17
Abstract We survey the theory and evidence of behavioral corporate finance, which generally takes one of two approaches. The market timing and catering approach views managerial financing and investment decisions as rational managerial... View Details
Keywords: Sean Silverthorne
- 2017
- Other Book
Good Work: The Taylor Review of Modern Working Practices
By: Matthew Taylor, Greg Marsh, Diane Nicol and Paul Broadbent
I was not the only person appointed to the Review. My fellow Review team members, Greg Marsh, Diane Nicol and Paul Broadbent have not only been an important source of ideas and wisdom throughout the process but have led in engaging with key groups of... View Details
Keywords: Future Of Work; Labor Relations; Marketplaces; Employment; Labor and Management Relations; Labor; Markets
Taylor, Matthew, Greg Marsh, Diane Nicol, and Paul Broadbent. Good Work: The Taylor Review of Modern Working Practices. London: Great Britain, Department for Business, Energy & Industrial Strategy, 2017. Electronic.
- 15 Nov 2011
- First Look
First Look: November 15
referring users to all manner of other sites, and in light of striking market concentration among search engines. Read the paper: http://www.nls.ac.in/ojs-2.2.3/index.php/IJLT/article/viewFile/92/72 Measuring the Prevalence of... View Details
Keywords: Sean Silverthorne
- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
And that's, I think, what gave folks confidence that it could be done in their own restaurants. Morrell: As you're putting together strategy for this, what was the hardest challenge that you had to sort of work through? Cunningham: Well, so, we knew consumers wanted... View Details
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53461 2017 Making Research Matter: A Psychologist's Guide to Public Engagement Government and Organizations: Transforming Institutions Using Behavioral Insights By: Dalton,... View Details
Keywords: Carmen Nobel
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
following four years, Lyondell’s total operating profit increased by 90 percent, while its stock price increased by 413 percent (over 50 percent a year, on average). By the end of 2014, Lyondell’s total enterprise value (the market value... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
markets, which have had biosimilar competition since 2006. Using our own survey, we analyze how market features and public policies predict biosimilar entry, price, and penetration, finding significant heterogeneity across countries and... View Details
Keywords: Dina Gerdeman
- 20 Dec 2011
- First Look
First Look: December 20
basis of expertise and the design of econometric models. This article provides insights on the resolution of disputes in global trade while contributing to our understanding of the evolving role of scientific and econometric modeling at... View Details
Keywords: Carmen Nobel
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- Student-Profile
Professor Shunyuan Zhang
Shunyuan Zhang, assistant professor in the Marketing Unit, discusses her work studying how additional business can extract customer insights from unstructured data to aid their decisions and enhance customer... View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
what shoppers do. This observational work is the bread and butter of Paco Underhill, a consultant whose market research firm, Envirosell (New York City), has been studying retail shopper behavior for 20 years. Teach a kid to hammer, and... View Details
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
versus the inside. Marketing expertise depends on customer insights. These insights cannot be gleaned from looking at market research data on a computer screen. Just like... View Details
Keywords: by John Quelch
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall Product failures create managerial challenges for... View Details
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the company makes money. In other... View Details
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
increasingly important tool in the online retailer's marketing arsenal, but profit is lost when not done right. Research Papers Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the summer issue of Marketing Science. Elberse discusses her research on the entertainment industry in this e-mail interview. Salls: Briefly describe the state of the motion picture industry today. Elberse: The U.S. theatrical motion... View Details