Publications

February 2018 (Revised December 2019)
Case

Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez

The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details

Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco

26 Apr 2011
News

BioMine Strikes Gold

category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a mobile automotive marketing company. The application organizes car searches for customers using... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

Web

U.S. Healthcare Strategy - Course Catalog

health policy, students will identify and gain valuable insights into how healthcare businesses navigate complex market forces, regulatory pressures, and competitive dynamics. Cases will highlight how strategic principles can be leveraged... View Details

01 Sep 2006
News

Faculty Books

effective management of information services activities and highlights the areas of greatest potential application of the technology. Global Marketing Management by John A. Quelch and Christopher A. Bartlett... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Web

LSEG Workspace | Baker Library

transaction data, corporate filings, ownership profiles and sell-side equity research. Note: After Market Research (AMR) from several highly ranked investment firms are not included in LSEG Workspace access (ex. Sanford Bernstein, Goldman... View Details

01 Mar 2014
News

Case Study: Gazelle's New Predators

million in revenue in 2013, up from $58 million in 2012. And it touts a Net Promoter Score—a customer-satisfaction indicator—in the low 80s, saying it is "significantly higher than Apple and Amazon, and nearly 50 points higher than phone carriers." But naturally, the... View Details

Keywords: ecommerce; Kathy Korman Frey; Telecommunications; Information; News, Library, Internet, and Other Services; Information; Retail Trade

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

platform). Over time, Microsoft has pursued both integration and foreclosure strategies with its Microsoft Windows operating system, Wu says. Companies that are new to a market don’t initially have the same View Details

Keywords: by Ben Rand; Technology; Information Technology

February 2024
Case

SundaySky: Changing Customer Experiences through Personalized Video

By: David C. Edelman and James Barnett

In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative... View Details

Keywords: Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Advertising Industry; Technology Industry; United States

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these experiences, I became interested in View Details

Keywords: Retail

15 Aug 2011
Research & Ideas

A New Model for Business: The Museum

along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant professor in the View Details

Keywords: by Carmen Nobel

Scott D. Cook

century. The success of Quicken was just the beginning. Cook and Intuit went on to launch a full suite of financial applications from on-line bill payment for individuals to inventory and account receivables management for small... View Details

Keywords: Computers & Electronics

March 2001 (Revised March 2003)
Case

Syncra Systems

Syncra Systems makes Internet-based software that allows supply chain partners to compare disparate forecasts and production plans, to uncover any discrepancies among them, and to address these issues. However, many potential Syncra customers perceive that they will... View Details

Keywords: Product Positioning; Internet and the Web; Supply Chain Management; Applications and Software; Sales