Publications

Publications

Filter Results: (20,272) Arrow Down
Filter Results: (20,272) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 37 of 20,272 Results →
  • 2014
  • Other Teaching and Training Material

Marketing Reading: Customer Management

By: Sunil Gupta
This Reading on customer management sheds light on how companies should evaluate and manage their customers in order to grow profitably. Customer management allows marketing managers to inform investment decisions by drilling down into each customer's profitability or... View Details
Keywords: Customer Acquisition; Customer Churn; Customer Profitability Analysis; Customer Retention; Firm Value; Organizational Structure
Related
  • Forthcoming
  • Article

Reflexivity in Credit Markets

By: Robin Greenwood, Samuel G. Hanson and Lawrence J. Jin
Reflexivity is the idea that investors' biased beliefs affect market outcomes and that market outcomes in turn affect investors’ future biases. We develop a dynamic behavioral model of the credit cycle featuring this two-way feedback loop. Investors form beliefs about... View Details
Keywords: Reflexivity; Attitudes; Financial Markets; Forecasting and Prediction; Investment; Credit
Related
  • Research Summary

Product Market Competition and Top Management Compensation, 1998

Simi Kedia

Download Paper

 View Details

  • 2010
  • Chapter

Innovative Conduct in U.S. Computing and Internet Markets

By: Shane Greenstein
Related
  • March 1995
  • Teaching Note

Becton Dickinson and Company: Multidivisional Marketing Programs TN

By: Frank V. Cespedes
Teaching Note for (9-594-060). View Details
Keywords: Health Industry
Related
  • 01 Aug 2018
  • What Do You Think?

Are Free Trade and Free Markets Quaint Ideas From the Past?

AvigatorPhotographer Are Free Trade Notions Repeatedly Victim to Short-Term Thinking? Free trade and free markets are concepts to which many of us, given our training in economics, aspire. But they... View Details
Keywords: by James Heskett
  • September 2022
  • Article

The Power and Limits of Expertise: Swiss–Swedish Linking of Vehicle Emission Standards in the 1970s and 1980s

By: Mattias Näsman and Sabine Pitteloud
Recent decades have witnessed increased public concern about vehicle emissions and growing frustration with political inaction and business preferences for the status quo. This article provides historical perspective on such regulatory dynamics by analyzing the Swiss... View Details
Keywords: Business And The Environment; Business And Society; Emission Reduction; Automobiles; Standard Setting; Norm-enforcement; Regulation; Expertise; Experts; Business and Government Relations; Environmental Regulation; Standards; Auto Industry; Switzerland; Sweden
Related
  • 1999
  • Chapter

Organizations and Markets at Harvard Business School, 1984-1996

By: George P. Baker, Michael C. Jensen, Carliss Y. Baldwin and Karen H. Wruck
Keywords: Higher Education; Markets; Organizations
Related
  • December 1984
  • Article

Unionization and Profitability: Evidence from the Capital Market

By: M. B. Zimmerman and R. S. Ruback
Keywords: Labor Unions; Profit; Information; Markets; Finance
Related
  • October 1989
  • Background Note

Organizing and Implementing the Marketing Effort: Course Overview

By: Frank V. Cespedes
Keywords: Marketing
Related
  • November 1988
  • Teaching Note

IBM Marketing Organization (A) and (B), Teaching Note

By: Frank V. Cespedes
Keywords: Marketing
Related
  • November 2019
  • Case

Apple, Einhorn, and iPrefs (Abridged)

By: Carliss Y. Baldwin and W. Carl Kester
In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business... View Details
Keywords: Markets; Stock Shares; Value Creation; Business and Shareholder Relations
Related
  • September 2002
  • Background Note

Business Marketing Course Overview

By: Das Narayandas
Provides an overview of the Business Marketing course taught at HBS. View Details
Keywords: Business Education; Curriculum and Courses; Marketing; Education Industry
Related
  • July 2016
  • Article

The Capital Market Consequences of Language Barriers in the Conference Calls of Non-U.S. Firms

By: Francois Brochet, Patricia L. Naranjo and Gwen Yu
We examine how language barriers affect the capital market reaction to information disclosures. Using transcripts from the English-language conference calls of non-U.S. firms, we find that the calls of firms in countries with greater language barriers are more likely... View Details
Keywords: Voluntary Disclosure; Capital Market Consequences; Non-plain English; Spoken Communication; Complexity; Capital Markets; Cross-Cultural and Cross-Border Issues
Related
  • December 2010
  • Article

Social Preferences and Strategic Uncertainty: An Experiment on Markets and Contracts

This paper reports a three-phase experiment on a stylized labor market. In the first two phases, agents face simple games, which we use to estimate subjects' social and reciprocity concerns. In the last phase, four principals compete by offering agents a contract from... View Details
Keywords: Strategy; Risk and Uncertainty; Markets; Contracts; Decisions; Distribution; Labor; Game Theory
Related
  • October 2001 (Revised February 2002)
  • Case

Nasdaq Japan: E-Merging Markets

By: Lynda M. Applegate and Kristin M. Kohler
Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details
Keywords: Entrepreneurship; Financial Markets; Technological Innovation; Management; Industry Structures; Competitive Strategy; Information Technology; Internet and the Web; Financial Services Industry; Information Technology Industry; Japan
Related
  • June 1985 (Revised August 1994)
  • Background Note

U.S. Government Debt Market and the Structure of Interest Rates, The

Concerns U.S. Government Debt Market and various conventions used to depict the structure of interest rates. View Details
Keywords: Sovereign Finance; Bonds; Interest Rates
Related
  • 03 Nov 2020
  • Working Paper Summaries

The Stock Market Value of Human Capital Creation

Keywords: by Matthias Regier and Ethan Rouen
  • Web

Reconceiving Products & Markets - Institute For Strategy And Competitiveness

spanned 16 countries in 2013, promotes the benefits of handwashing to rural communities. So far, Unilever has changed the behaviors of 130 million people. Businesses have the potential to be more effective than governments and NGOs in... View Details
  • March 1996
  • Case

Erox Corporation: Leverage Marketing

Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought in a turnaround team in 1994. Sales ramped from $110,000 in 1993 to over $1 million in 1994, with prospects for... View Details
Keywords: Marketing Communications; Entrepreneurship; Biotechnology Industry
Related