Publications

06 Aug 2019
Blog Post

Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling

Snigdha Sur (MBA 2017) is the Founder and CEO of The Juggernaut, a digital media company for South Asian stories. She’s on a mission to diversify storytelling and newsrooms and... View Details

05 Dec 2016
Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

their reputations that can permanently sever relationships. That’s because targets of paltering feel misled and consider the practice to be just as unethical as lying by commission. Participants said that in... View Details

Keywords: by Dina Gerdeman

15 May 2018
First Look

New Research and Ideas, May 15, 2018

markets and ecosystems through their ability to transfer a package of financial, organizational, and cultural assets, skills, and ideologies... View Details

Keywords: Dina Gerdeman

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55694 forthcoming Journal of Monetary Economics U.S. Monetary Policy and Emerging Market Credit Cycles By: Bräuning, Falk, and... View Details

Keywords: Dina Gerdeman

04 Dec 2018
First Look

New Research and Ideas, December 4, 2018

shareholders' economic interests and low corporate profitability, Japan introduced the JPX-Nikkei400 in 2014. The index highlighted the country's "best-run" companies by annually selecting the 400 most... View Details

Keywords: Dina Gerdeman

March 2002 (Revised November 2003)
Case

Satellite Radio

By: Thomas R. Eisenmann and Alastair Brown

In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details

Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

03 Mar 2014
Blog Post

Align Your Social Media and Recruiting Strategies

who recruit at Harvard Business School, we are often asked how to align a social media and recruiting strategy. Here are 7 guidelines we’ve compiled to help organizations successfully leverage social media within their hiring strategy.... View Details

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history... View Details

Keywords: Carmen Nobel

02 Sep 2016
Op-Ed

The Twitter Election

personality, Trump does not use Twitter to listen and seek feedback, generate leads and research the messages he should use in the traditional air and ground wars. Unlike... View Details

Keywords: by John Quelch and Thales Teixeira

July 2015 (Revised September 2017)
Case

Ron Johnson: A Career in Retail

By: Das Narayandas, Joshua D. Margolis and Ryan Raffaelli

In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details

Keywords: Leadership; Leadership Development; Legal Industry; Procurement; Professional Service Firms; Pricing; Organizational Behavior Modification; Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Competition; Retail Industry; United States

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry