Filter Results:
(939)
Show Results For
- All HBS Web
(939)
- News (176)
- Research (610)
- Events (1)
- Multimedia (4)
- Faculty Publications (240)
Show Results For
- All HBS Web
(939)
- News (176)
- Research (610)
- Events (1)
- Multimedia (4)
- Faculty Publications (240)
- 01 Jun 2008
- News
Understanding the Digital Frontier
energize your current customers to recruit new ones. Before companies enter the social-networking world, however, four “POST” questions need to be answered: People (what are your customers ready for?); Objectives (what are your company’s... View Details
- Profile
Monne Williams
At Duke, Monne Williams wasn't satisfied with playing rugby or even working in the athletics office on sponsorships and corporate relations. Curiosity led to questions: "Who do companies sponsor? What's the benefit? What's the return... View Details
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
antitrust laws also don’t deal well with companies that took advantage of network effects to become huge and now are perceived as ‘too big to fail’ or to do anything about.” Does antitrust law need a high tech reset? What do you think?... View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
- 31 Mar 2023
- Blog Post
How to Come Out at Work
felt the most affirmed and championed when my team has seen my distinct lived experience as an asset, not just an advertisement opportunity. Social Finance did just that and allowed me to leverage my queer identity and global health... View Details
- Web
Collection Highlights | Baker Library
partner of Venrock Associates, a venture capital company founded by members of the Rockefeller family. Advertising Ephemera More than 8,000 trade cards representing the full range of products and businesses... View Details
- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
selling advertising space on the back of the envelopes. It's one example of how Chinese companies are looking at their own environment and finding interesting opportunities that someone in the United States... View Details
Keywords: by Alejandro Reyes & Deborah Blagg
- 13 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Manufacturing
manufacturing companies are exceedingly motivated by general management opportunities and are eager to own a P&L. “As students engage with companies, many of which recruit for Leadership Development Programs (LDPs), students want to... View Details
Keywords: Manufacturing
- 06 Apr 2023
- Blog Post
Circularity in Denmark
advertisements include their UN sustainability goals. Lego prominently displays their UN goals on their easily accessible sustainability webpage. Many of the companies we visited and spoke with, including... View Details
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
style, such processes enable the CEO to make effective decisions consistent with where he wants the company to go. One of our new CEOs learned this the hard way. Soon after he became CEO, he was asked to approve a marketing campaign for... View Details
- 17 Jul 2017
- Op-Ed
Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up
As America recedes from global leadership under President Donald Trump’s “America First” policies, a new generation of business statesmen is stepping up to take on global issues of monumental importance: global trade, climate change, job creation, and healthy living.... View Details
Keywords: by Bill George
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
small, regional employment agencies have existed in the space for decades. But Nomad’s digital marketplace is an innovation, allowing clinicians to advertise their availability and health care institutions to View Details
Keywords: April White
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Best Employees Many companies hand out awards such as "employee of the month," but do they work to motivate performance? Not really, says Ian Larkin. In fact, they may turn off your best employees altogether. Power Posing: Fake... View Details
Keywords: by Staff
- 08 May 2019
- Blog Post
Top-Notch Talent Begets Top-Notch Talent
a variety of dynamic, in-demand work engagements). But many times, the greatest ideas arise out of opportunity. And often, the best businesses are created to address a market gap. In this case, it was both. Cheney had spent six years post HBS working in strategy for... View Details
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Text-mining technologies can now help companies listen to their customers better than ever... My advice: 'Don't let your competitors listen to your clients; do it yourself first.'" Andrea Learned pointed out, "Eventually, those... View Details
Keywords: by James Heskett
- 15 May 2007
- First Look
First Look: May 15, 2007
Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=907412 HDFC (A) Harvard Business School Case 301-093 The top management team at India's leading home finance company must decide how to deal with the... View Details
Keywords: Martha Lagace
- 22 Sep 2015
- News
Getting New Ideas off the Ground
of the things that we learned was that you could target advertising in a very different way if you were to think about the cable infrastructure differently. So we built another company in the View Details
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
company to pull out of the exchanges. The largest health insurer in the US, UnitedHealth Group, never really embraced the exchanges in the first place and has also suspended the sale of many of its plans on the exchanges for 2017.... View Details
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
Illustrated to break even. The leading magazine publisher in the world, Time Inc. accounts for nearly a quarter of the total advertising revenues of U.S. consumer magazines. Two out of three adults in this country read one of its... View Details
- 01 Mar 2019
- News
Ask the Expert: Auto Pilot
automotive company Aptiv for the first autonomous commercial rollout in 2018. To date, customers have logged about 25,000 driverless rides and awarded them an average of 4.94 out of 5 stars. (A human pilot and copilot tag along, both to... View Details
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
across levels and functions. US companies alone spend about $900 billion on sales efforts annually. That’s more than 3 times what they spend on media advertising and about 10 times what they spend on social... View Details
Keywords: by Michael Blanding