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Show Results For
- All HBS Web
(952)
- News (180)
- Research (613)
- Events (2)
- Multimedia (4)
- Faculty Publications (240)
- 01 Mar 2014
- News
Insight: Yenball
and found a number of broadly applicable factors that allowed clubs to amplify their investments. SIDENOTE: Tanaka's former team is the Tohoku Rakuten Golden Eagles, established in 2004 by the Rakuten Group—a company founded by Hiroshi... View Details
- 01 Jun 2013
- News
Five Bright Ideas
Article 26 of the UN's Universal Declaration of Human Rights, which is a driving force behind the founding of ALISON.com, the online education company Mike Feerick launched in 2007. Based in Ireland, ALISON (Advance Learning Interactive... View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
the world are trying to reinvent themselves for digital success. Indeed, few strategic problems are as hard as those confronting newspapers—declining print revenues, even greater declines in advertising revenue (mostly due to the loss of... View Details
- 01 Apr 2002
- News
Pamela Thomas Graham on September 11
second office at Manhattan’s 30 Rockefeller Plaza. She’d just finished a breakfast meeting with advertising clients and was preparing to return to CNBC’s Fort Lee, New Jersey, headquarters when the first plane struck the World Trade... View Details
- 23 Oct 2012
- First Look
First Look: October 23
paper: http://www.whatworksforamerica.org/ideas/inflection-point-new-vision-new-strategy-new-organization/ Customer-Driven Misconduct: How Competition Corrupts Business Practices Authors:Victor Manuel Bennett, Lamar Pierce, Jason A.... View Details
Keywords: Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details
Keywords: by Martha Lagace
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. However, what's needed in politics is not less marketing but better... View Details
Keywords: by Sean Silverthorne
- 17 Jul 2017
- Op-Ed
Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up
to the reality that race issues in major metropolitan cities had to be addressed. The third instance came in the 1990s when global opportunities arose for US-based companies to lead their respective industries through a sustained period... View Details
Keywords: by Bill George
- 08 Oct 2013
- First Look
First Look: October 8
assets; they aren't hamstrung by substantial resource allocation decisions, giving them remarkable flexibility. Now incumbent firms are seeing their competitive position eroded by technology, alternative staffing models, and other forces. Market research View Details
Keywords: Sean Silverthorne
- 01 Dec 2007
- News
A View from the Top
company in 1979, Mixon had only $10,000 of the $7.8 million asking price. But he managed to raise the rest and led the company to annual revenues of $1.5 billion (those early investors have seen Invacare’s... View Details
- Web
Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School
upheaval. “A business so sensitive as ours to the touch of hard times,” wrote then-owner Royal E. Robbins, could not simply hunker down and wait for prosperity to return. 18 In 1837, 1857, and 1873, shrewd leaders turned crisis into opportunity. It was the Panic of... View Details
- Profile
Gordon Ross
businesses in the context of the greater world. I wanted to know how companies should be structured.” Learning through debate and discussion With an ultimate ambition of business ownership in mind, Gordon decided to take a deeper dive... View Details
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
would be a hierarchical, top-down model like venture capital," he says. Companies like Kickstarter-a crowdfunding site that anyone can access and participate in—have changed that view. An additional course focus is digital... View Details
- Web
Meet the Team | Information Technology
Chobani. Before joining HBS, she ran a successful video production and media management company for many years, serving a range of corporate, nonprofit, and educational clients. Ruth also has a background in journalism, having served as a... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
"They are like personalities," whose strength is their consistency of quality and service. "They are the source of a reputation that customers can trust," added Jeanette Sarkisian Wagner (HBS AMP '90), vice chairman of the Estée Lauder View Details
Keywords: by James E. Aisner
- 01 Sep 2020
- News
Giving Amazon the Boot
Amazon purchases accounted for about half of the company’s revenue. But Ford quickly discovered the platform wasn’t a perfect fit. In addition to the 18 percent commissions, she had to advertise with the View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research... View Details
- 01 Oct 2000
- News
Linda B. Kanner: All in the Family
some HBS classes, including those in which edu.com was developed as a business plan. After moving back home to launch his company, Adam didn't look far for his first partner. "I was doing some consulting work and considering opportunities in View Details
Keywords: Julia Hanna
- 01 Jun 2016
- News
Making It Possible to Explore and Grow
is important,” Friedlander continues, “but telling the right story about it moves a company forward.” Realizing that he lacked the business knowledge to craft such a story with credibility and impact, Friedlander resolved to bridge the... View Details