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(1,813)
- News (350)
- Research (1,280)
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- Multimedia (17)
- Faculty Publications (1,026)
Show Results For
-
All HBS Web
(1,813)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,026)
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Consumers Drive American Innovation
By: John A. Quelch
Quelch, John A. "How Consumers Drive American Innovation." Harvard Business Online—Marketing Know:How (blog). March 31, 2009. https://hbr.org/2009/03/how-consumers-drive-american-i.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Create A Blockbuster
By: John A. Quelch
Quelch, John A. "How to Create A Blockbuster." Harvard Business Online—Marketing Know:How (blog). September 1, 2008. https://hbr.org/2008/09/how-to-create-a-blockbuster.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Olympics Branding Is Shaping China
By: John A. Quelch
Quelch, John A. "How Olympics Branding Is Shaping China." Harvard Business Online—Marketing Know:How (blog). August 11, 2008. https://hbr.org/2008/08/how-olympics-branding-is-shapi.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Penetrate the US Market
By: John A. Quelch
Quelch, John A. "How to Penetrate the US Market." Harvard Business Online—Marketing Know:How (blog). March 31, 2008. https://hbr.org/2008/03/how-to-penetrate-the-us-market.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Control the Middle of the Market
By: John A. Quelch
Quelch, John A. "How to Control the Middle of the Market." Harvard Business Online—Marketing Know:How (blog). March 10, 2008. https://hbr.org/2008/03/how-to-control-midfield.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: Advertising Companies Will Learn to Love Google
By: John A. Quelch
Quelch, John A. "Advertising Companies Will Learn to Love Google." Harvard Business Online—Marketing Know:How (blog). December 26, 2007. https://hbr.org/2007/12/advertising-companies-will-lea.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How to Build A Global Brand
By: John A. Quelch
Quelch, John A. "How to Build A Global Brand." Harvard Business Online—Marketing Know:How (blog). October 16, 2007. https://hbr.org/2007/10/how-to-build-a-global-brand.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Run A Recall
By: John A. Quelch
Quelch, John A. "How To Run A Recall." Harvard Business Online—Marketing Know:How (blog). August 22, 2007. https://hbr.org/2007/08/how-to-run-a-recall/.
- July 5, 2010
- Article
Marketing Strategies For Growth In China
By: John A. Quelch
Quelch, John A. "Marketing Strategies For Growth In China." China Daily (U.S. edition) (July 5, 2010), 7.
- August 14, 2005
- Article
Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of
By: John A. Quelch
Quelch, John A. "Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of." Independent (London) (August 14, 2005).
- August 11, 2008
- Article
Brands Act Local to Woo a Billion Chinese Consumers
By: John A. Quelch
Quelch, John A. "Brands Act Local to Woo a Billion Chinese Consumers." Financial Times (August 11, 2008), 12.
- June 2015
- Teaching Note
AIP Healthcare Japan: Investing in Japan's Retirement Home Market
By: John A. Quelch
- October 2014 (Revised May 2017)
- Teaching Note
Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)
By: John A. Quelch
- March 2014 (Revised May 2014)
- Teaching Note
Demarketing Soda in New York City
By: John A. Quelch
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of...
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- August 2010 (Revised November 2010)
- Case
Tesco PLC: Fresh & Easy in the United States
By: John A. Quelch
Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S.
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Keywords:
Multinational Firms and Management;
Marketing;
Market Entry and Exit;
Retail Industry;
United Kingdom;
United States
Quelch, John A. "Tesco PLC: Fresh & Easy in the United States." Harvard Business School Case 511-009, August 2010. (Revised November 2010.)
- December 2008
- Supplement
The American Express Card: Twelve Ad Clips
By: John A. Quelch
Quelch, John A. "The American Express Card: Twelve Ad Clips." Harvard Business School Video Supplement 509-720, December 2008.
- September 2008 (Revised April 2011)
- Case
The American Express Card
By: John A. Quelch
Senior executives at American Express are reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new...
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Keywords:
Credit;
Credit Cards;
Growth and Development Strategy;
Marketing Strategy;
Financial Services Industry;
United States
Quelch, John A., and Jacquie Labatt. "The American Express Card." Harvard Business School Case 509-027, September 2008. (Revised April 2011.)
- March 2005
- Supplement
Snapple - Wendy 2004
By: John A. Quelch
Presents an interview with "Wendy the Snapple Lady" in 2004.
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Quelch, John A. "Snapple - Wendy 2004." Harvard Business School Video Supplement 505-709, March 2005.