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(1,809)
- News (352)
- Research (1,280)
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- Faculty Publications (1,028)
Show Results For
- All HBS Web
(1,809)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- August 14, 2005
- Article
Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of
By: John A. Quelch
Quelch, John A. "Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of." Independent (London) (August 14, 2005).
- August 11, 2008
- Article
Brands Act Local to Woo a Billion Chinese Consumers
By: John A. Quelch
Quelch, John A. "Brands Act Local to Woo a Billion Chinese Consumers." Financial Times (August 11, 2008), 12.
- June 2015
- Teaching Note
AIP Healthcare Japan: Investing in Japan's Retirement Home Market
By: John A. Quelch
- October 2014 (Revised May 2017)
- Teaching Note
Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)
By: John A. Quelch
- March 2014 (Revised May 2014)
- Teaching Note
Demarketing Soda in New York City
By: John A. Quelch
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
- August 2010 (Revised November 2010)
- Case
Tesco PLC: Fresh & Easy in the United States
By: John A. Quelch
Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S. View Details
Keywords: Multinational Firms and Management; Marketing; Market Entry and Exit; Retail Industry; United Kingdom; United States
Quelch, John A. "Tesco PLC: Fresh & Easy in the United States." Harvard Business School Case 511-009, August 2010. (Revised November 2010.)
- December 2008
- Supplement
The American Express Card: Twelve Ad Clips
By: John A. Quelch
Quelch, John A. "The American Express Card: Twelve Ad Clips." Harvard Business School Video Supplement 509-720, December 2008.
- September 2008 (Revised April 2011)
- Case
The American Express Card
By: John A. Quelch
Senior executives at American Express are reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new... View Details
Keywords: Credit; Credit Cards; Growth and Development Strategy; Marketing Strategy; Financial Services Industry; United States
Quelch, John A., and Jacquie Labatt. "The American Express Card." Harvard Business School Case 509-027, September 2008. (Revised April 2011.)
- March 2005
- Supplement
Snapple - Wendy 2004
By: John A. Quelch
Presents an interview with "Wendy the Snapple Lady" in 2004. View Details
Quelch, John A. "Snapple - Wendy 2004." Harvard Business School Video Supplement 505-709, March 2005.
- August 2004
- Supplement
Samsung Electronics Corporation: Eric Kim Interview
By: John A. Quelch
Quelch, John A. "Samsung Electronics Corporation: Eric Kim Interview." Harvard Business School Video Supplement 505-704, August 2004.
- February 2004
- Supplement
Vanguard Group-Bill McNabb
By: John A. Quelch
Quelch, John A. "Vanguard Group-Bill McNabb." Harvard Business School Video Supplement 504-809, February 2004.
- August 2003
- Case
BRAC
By: John A. Quelch
BRAC is the world's largest NGO and has over the past 20 years experienced tremendous rates of growth. The case looks at diversity within the organization and the aspects of management that have made the organization so successful. View Details
- June 2003 (Revised July 2004)
- Case
WWF
By: John A. Quelch
WWF is the best known environmental organization in the world. This case explores the issues WWF currently faces and reviews the organization's partnerships with the private sector. The protagonist, Paul Steele, WWF's COO, must decide which of three potential private... View Details
Quelch, John A., and Nathalie Laidler. "WWF." Harvard Business School Case 503-113, June 2003. (Revised July 2004.)
- June 2002
- Supplement
Callaway Golf Company
By: John A. Quelch
Quelch, John A. "Callaway Golf Company." Harvard Business School Video Supplement 502-803, June 2002.
- July 1985
- Supplement
Procter & Gamble Co.: H-80 Postscript, Video
By: John A. Quelch
Quelch, John A. "Procter & Gamble Co.: H-80 Postscript, Video." Harvard Business School Video Supplement 886-501, July 1985.
- November 1984
- Supplement
Marketing Management: Volume 1, Video
By: John A. Quelch
Quelch, John A. "Marketing Management: Volume 1, Video." Harvard Business School Video Supplement 885-530, November 1984.
- May 1985
- Supplement
Quaker Oats Co.: Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video
By: John A. Quelch
Quelch, John A. "Quaker Oats Co.: Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video." Harvard Business School Video Supplement 885-522, May 1985.
- June 1982
- Supplement
Loctite Corp.: Interview with Jeffrey J. Fox, Video
By: John A. Quelch
Quelch, John A. "Loctite Corp.: Interview with Jeffrey J. Fox, Video." Harvard Business School Video Supplement 882-549, June 1982.