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(1,807)
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Show Results For
- All HBS Web
(1,807)
- News (351)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- May 1991
- Supplement
Global Marketing Management, Video
By: John A. Quelch
Quelch, John A. "Global Marketing Management, Video." Harvard Business School Video Supplement 891-511, May 1991.
- June 1987
- Supplement
Multinational Marketing Management, Video
By: John A. Quelch
Quelch, John A. "Multinational Marketing Management, Video." Harvard Business School Video Supplement 887-547, June 1987.
- April 1985
- Supplement
General Electric Co.: Major Appliance Business Group (B)--Project C--An Investment in Quality, Video
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (B)--Project C--An Investment in Quality, Video." Harvard Business School Video Supplement 885-518, April 1985.
- April 1985
- Supplement
General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials." Harvard Business School Video Supplement 885-517, April 1985.
- June 1982
- Supplement
MEM Co., Inc., Interview with Gay Meyer, Video
By: John A. Quelch
Quelch, John A. "MEM Co., Inc., Interview with Gay Meyer, Video." Harvard Business School Video Supplement 882-550, June 1982.
- June 1982
- Supplement
Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview), Video
By: John A. Quelch
Quelch, John A. "Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview), Video." Harvard Business School Video Supplement 882-548, June 1982.
- October 1996 (Revised January 1998)
- Case
Sony Corporation: Car Navigation Systems
By: John A. Quelch
In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details
Keywords: Geographic Location; Marketing Strategy; Product Launch; Standards; Mobile and Wireless Technology; Conflict and Resolution; Auto Industry; Electronics Industry; Japan
Quelch, John A., and Yoshinori Fujikawa. "Sony Corporation: Car Navigation Systems." Harvard Business School Case 597-032, October 1996. (Revised January 1998.)
- August 1996 (Revised September 1998)
- Case
TRADE'ex: The Stock Exchange of the Computer Industry - www.tradeex.com
By: John A. Quelch
Quelch, John A., and Lisa Klein Pearo. "TRADE'ex: The Stock Exchange of the Computer Industry - www.tradeex.com." Harvard Business School Case 597-019, August 1996. (Revised September 1998.)
- April 1994
- Supplement
Planet Reebok (B)
By: John A. Quelch
Supplements Planet Reebok (A). View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.
- April 1994 (Revised March 1997)
- Case
Planet Reebok (A)
By: John A. Quelch
Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)
- September 1993 (Revised June 2009)
- Case
Mary Kay Cosmetics: Asian Market Entry (A)
By: John A. Quelch
In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by... View Details
Keywords: Globalized Firms and Management; Market Entry and Exit; Operations; Sales; Beauty and Cosmetics Industry; Asia
Quelch, John A. "Mary Kay Cosmetics: Asian Market Entry (A)." Harvard Business School Case 594-023, September 1993. (Revised June 2009.)
- June 1993 (Revised December 1994)
- Case
Milkpak Limited.: International Joint Venture
By: John A. Quelch
Considers a Pakistani company's decision to conduct a joint venture with a foreign multinational. In 1987, Milkpak Ltd. had successfully developed a market for sterilized milk and wanted to produce other value-added food products. The company was evaluating the best... View Details
Keywords: Negotiation; Multinational Firms and Management; Joint Ventures; Developing Countries and Economies; Food and Beverage Industry; Pakistan
Quelch, John A. "Milkpak Limited.: International Joint Venture." Harvard Business School Case 593-113, June 1993. (Revised December 1994.)
- June 1993 (Revised July 1995)
- Case
Grupo Televisa S.A. de C.V.
By: John A. Quelch
Quelch, John A. "Grupo Televisa S.A. de C.V." Harvard Business School Case 593-090, June 1993. (Revised July 1995.)
- June 1991
- Supplement
Global Marketing Management, Video Index
By: John A. Quelch
Quelch, John A. "Global Marketing Management, Video Index." Harvard Business School Video Supplement 591-084, June 1991.
- July 1990 (Revised January 1995)
- Case
Suzuki Samurai: The Roll-Over Crisis
By: John A. Quelch
Quelch, John A. "Suzuki Samurai: The Roll-Over Crisis." Harvard Business School Case 591-016, July 1990. (Revised January 1995.)
- May 1990 (Revised January 1991)
- Case
Audi of America, Inc.
By: John A. Quelch
Quelch, John A. "Audi of America, Inc." Harvard Business School Case 590-114, May 1990. (Revised January 1991.)
- May 1990
- Case
PepsiCo and Madonna
By: John A. Quelch
In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details
Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States
Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990.
- June 1989 (Revised October 1992)
- Case
Sealed Air Corp.: Marketing Impacts of Eliminating CFCs
By: John A. Quelch
Quelch, John A. "Sealed Air Corp.: Marketing Impacts of Eliminating CFCs." Harvard Business School Case 589-107, June 1989. (Revised October 1992.)
- January 1989
- Case
General Foods Corp.: Local Marketing
By: John A. Quelch
Quelch, John A. "General Foods Corp.: Local Marketing." Harvard Business School Case 589-029, January 1989.