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Show Results For
- All HBS Web
(3,029)
- People (9)
- News (932)
- Research (1,175)
- Events (9)
- Multimedia (190)
- Faculty Publications (619)
- 24 Jun 2012
- News
Suggested Safeguards Irk Fund Industry
- 17 Aug 2010
- News
Out of the Classroom and Into the Street
- May 1986
- Supplement
Gillette Co.: Dry Idea Advertising (B), Video
Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2)... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), Video." Harvard Business School Video Supplement 886-512, May 1986.
- 18 Mar 2014
- News
Which Women Are Rising to the Top?
- 10 Dec 2012
- News
Apple Mac To Be Made In USA
- 04 Feb 2019
- News
Tom Eisenmann - Professor at Harvard Business School
- 2017
- Interviews
Tina Opie
- September–October 2023
- Article
What Does 'Stakeholder Capitalism' Mean to You?: A Guide to the Four Main Types
By: Lynn S. Paine
Business leaders are being urged to adopt a multistakeholder approach to governance in place of the shareholder-centered approach that has guided their work for several decades. But through hundreds of interviews with directors, executives, investors, governance... View Details
Keywords: Stakeholder Capitalism; Corporate Governance; Business and Shareholder Relations; Business and Stakeholder Relations; Organizational Structure; Trust
Paine, Lynn S. "What Does 'Stakeholder Capitalism' Mean to You? A Guide to the Four Main Types." Harvard Business Review 101, no. 5 (September–October 2023): 108–119. (Reprinted in HBR’s 10 Must Reads 2025: The Definitive Management Ideas of the Year from Harvard Business Review 2025, Boston, Mass: Harvard Business Review Press, 2025, pp. 115-132.))
- October 2024
- Article
Challenges and Facilitators in Implementing Remote Patient Monitoring Programs in Primary Care
By: Ruth Hailu, Jessica Sousa, Mitchell Tang, Ateev Mehrotra and Lori Uscher-Pines
Background: The COVID-19 pandemic resulted in greater use of remote patient monitoring (RPM). However, the use of RPM has been modest compared to other forms of telehealth.
Objective: To identify and describe barriers to the implementation of RPM among primary... View Details
Objective: To identify and describe barriers to the implementation of RPM among primary... View Details
Hailu, Ruth, Jessica Sousa, Mitchell Tang, Ateev Mehrotra, and Lori Uscher-Pines. "Challenges and Facilitators in Implementing Remote Patient Monitoring Programs in Primary Care." Journal of General Internal Medicine 39, no. 13 (October 2024): 2471–2477.
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- 04 Sep 2021
- News
Companies Need More Workers. Why Do They Reject Millions of Résumés?
- 16 Oct 2024
- Video
A fireside chat with Sam Altman, OpenAI CEO at Harvard University
- 28 Aug 2017
- News
Business in a Common Tongue
- 27 Mar 2017
- News
Lauren Cohen: Harvard’s Powerlifting Finance Prof
- November–December 2024
- Article
How Robust Is Your Climate Governance?
By: Lynn S. Paine and Suraj Srinivasan
During the past few years, as evidence of climate change and its effects has mounted, many corporate boards have added climate governance to their agendas. But the maturity of boards’ climate-oversight processes and activities varies widely.
To better... View Details
To better... View Details
Keywords: Corporate Governance; Climate Change; Corporate Social Responsibility and Impact; Governing and Advisory Boards
Paine, Lynn S., and Suraj Srinivasan. "How Robust Is Your Climate Governance?" Harvard Business Review 102, no. 6 (November–December 2024): 86–95.
- November 2006
- Exercise
Sell Yourself!
By: Thomas J. Steenburgh and Michael I. Norton
Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details
Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career
Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006.