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Show Results For
- All HBS Web
(1,286)
- People (2)
- News (227)
- Research (985)
- Events (4)
- Multimedia (2)
- Faculty Publications (632)
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Sure, the price of tulips in the Netherlands skyrocketed to such outlandish heights that one flower sold for the equivalent of several hundred dollars before the market crashed in 1637, taking the Dutch economy down with it for many years... View Details
Keywords: by Jim Aisner
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
channels are our most valuable customers.— Susan Vobejda, Gap Inc. Susan Vobejda (HBS MBA '97), senior director of brand management at Gap Inc., agreed with Nuzzo that the Internet works best in support of the company's efforts to sell in... View Details
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
the Market for Digital Information Goods," is among the first efforts to study the interactions of two entirely new and radical business models operating in the same market. Sean Silverthorne: What attracted you to research this area... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
communication has been elusive. That's too bad, because people have been anticipating profound effects from the ability to collaborate in real time at a distance for a long time. One of our favorite examples of this is described in a paper written in 1968 by View Details
- 01 Mar 2006
- News
Fast Lane to Country Lane
software start-up straight out of Yale. She was running the company by the time she left for HBS in 1992. After HBS, she helped launch Open Market, an Internet start-up that made e-commerce software, where she handled both View Details
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 01 Dec 2004
- News
Getting Personal
is trying to manage different and multiple brand messages for different audiences, using the Internet and various other forms of distribution. What else about marketing conventional wisdom invites... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
economy. “A platform owner may imitate them and enter their markets by offering similar products,” Zhu explained. “Before you build your business model around platforms, you need to think about how to minimize the risk from these... View Details
- 01 Oct 2001
- News
Barbara Bry: Business is Blooming
friend in the electronic greeting-card business, who thought flower marketing could derive great advantages from the efficiencies of the Internet and wanted Bry's online expertise. Proflowers was the result.... View Details
- 01 Feb 1999
- News
New Releases
edition of Managing Across Borders: The Transnational Solution. This highly acclaimed, landmark work introduced a framework that would help companies achieve global-scale efficiency, respond flexibly to national market differences, and... View Details
Keywords: Nancy O. Perry
- Web
Charitable Remainder Trust - Alumni
your payments rise or fall based on the trust’s market performance. At the end of the trust term, HBS receives the remainder and will use it for the purpose(s) you specified. You can name non-Harvard charities—or even your family... View Details
- Article
It's Down to Two: Microsoft and Google
Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Marketing
Rayport, Jeffrey F. "It's Down to Two: Microsoft and Google." Bloomberg Businessweek Online (February 4, 2008).
- Article
Why Ballmer Bailed on Yahoo
Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Marketing
Rayport, Jeffrey F. "Why Ballmer Bailed on Yahoo." Bloomberg Businessweek Online (May 10, 2008).
- Article
Cable TV vs. Cable Broadband
Rayport, Jeffrey F. "Cable TV vs. Cable Broadband." Bloomberg Businessweek Online (June 3, 2009).
- November 30, 2010
- Article
Seven Social Transformations Unleashed by Mobile Devices
Rayport, Jeffrey F. "Seven Social Transformations Unleashed by Mobile Devices." MIT Technology Review (website) (November 30, 2010). (Lead Article for November 2010: Technology Review’s month of articles focused on business impacts of mobile computing and mobile social networking.)
- Article
The Miracle of Memphis
Rayport, Jeffrey F. "The Miracle of Memphis." MIT Technology Review (website) (December 20, 2010).
- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
what doesn't. China knows it has a huge price advantage in terms of production capability if it can make the Internet work to its advantage to market goods to the West. American managers are still reeling... View Details
Keywords: by Alejandro Reyes & Deborah Blagg