Publications

September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States

October 2015
Teaching Note

Clef Company: Turnover

By: Frank V. Cespedes

Clef Company sells keys and other products to retail outlets, which then sell these products to consumers. The case concerns turnover in Clef's sales force in the context of company strategy, financial performance, and a day in the life of a Clef salesperson. Among... View Details

Keywords: Sales; Marketing; Strategy; Marketing Strategy; Performance Evaluation; Retail Industry; Retail Industry; United States

18 Oct 2011
First Look

First Look: October 18

giving a subsidy as a lump sum to offset capital costs is more effective. This has different regulatory implications for urban and rural settings where the environmental objectives may differ. Bouncing Out of the Banking System: An Empirical View Details

Keywords: Sean Silverthorne

August 2016
Article

The Activities of Buy-Side Analysts and the Determinants of Their Stock Recommendations

By: Lawrence D. Brown, Andrew C. Call, Michael B. Clement and Nathan Y. Sharp

We survey 344 buy-side analysts from 181 investment firms and conduct 16 detailed follow-up interviews to gain insights into the activities of buy-side analysts, including the determinants of their compensation, the inputs to their stock recommendations, their beliefs... View Details

Keywords: Analysis; Human Capital; Compensation and Benefits; Stocks; Financial Services Industry

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January 2011 (Revised June 2011)
Case

Fixed Income Arbitrage in a Financial Crisis (A): US Treasuries in November 2008

Investment manager James Franey confronts an apparent arbitrage opportunity during the global financial crisis of 2008 when he notices a wide yield spread between two U.S. Treasury bonds that mature on the same date. Franey must decide if there is an opportunity, how... View Details

Keywords: Bonds; Valuation; Interest Rates; Financial Crisis; Financial Services Industry; United States

May 2009 (Revised November 2010)
Case

Depreciation at Delta Air Lines: The "Fresh Start"

By: William J. Bruns Jr.

In estimating depreciation for accounting purposes, Delta Air Lines has changed its assumptions about aircraft lifespan and residual values four times in the last thirty years or so. In the most recent changes, Delta adopted fair value accounting as part of its fresh... View Details

Keywords: Accounting Policies; Accounting Procedures; Depreciation; Bankruptcy; Cost Accounting; Financial Reporting; Insolvency and Bankruptcy; Policy; Air Transportation Industry

March 2008 (Revised July 2011)
Supplement

Cadbury Schweppes: Capturing Confectionery (C)

By: David Collis, Toby Stuart and Troy Smith

In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details

Keywords: Food; Mergers and Acquisitions; Corporate Strategy; Food and Beverage Industry

Web

Strategy - Faculty & Research

becoming a global leader in personalized eyewear. About the Unit The Strategy unit studies firms as competitors in an economic landscape. Key issues include: the development and effectiveness of firm strategy at both a business and corporate level; the View Details

Web

Marketing - Faculty & Research

Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Featured Publication Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb By: Shunyuan... View Details

20 Mar 2007
First Look

First Look: March 20, 2007

firm-size distribution and de jure and de facto measures of international capital integration. We then explore causal channels through which foreign capital may encourage entrepreneurship. We find evidence that entrepreneurial activity in View Details

Keywords: Martha Lagace

Web

Organizational Behavior - Faculty & Research

DSO redefine leadership, or prove a cautionary tale? Keywords: Human Resources ; Business Strategy ; Alignment ; Agriculture and Agribusiness Industry ; Pharmaceutical Industry Citation Educators Related... View Details

Web

Harvard Business School Online Courses & Learning Platforms

Acquire the tools, processes, and skills to build agile, adaptable teams and lead them in rapidly changing work environments. 4 weeks, 6-7 hrs/week Enroll by May 29 $1,850 Certificate New Strategic Financial Analysis Professor Suraj... View Details

2012
Other Unpublished Work

Selection, Reallocation, and Knowledge Spillover: Identifying the Sources of Productivity Gains from Multinational Activity

By: Laura Alfaro and Maggie X. Chen

The impact of multinational activity on host-country productivity has been a major topic of economic research. A positive impact can be attributed to knowledge spillovers from foreign multinational to domestic firms or a less stressed, alternative explanation—firm... View Details

Keywords: Multinational Firms and Management; Performance Productivity; Supply and Industry; Knowledge; Manufacturing Industry

Web

Students on the Job Market - Doctoral

85% of the participants in these calls. Faculty Advisor(s): John Campbell (Chair), Katherine B. Coffman , Samuel G. Hanson , Robin Greenwood , and Tarek Hassan Curriculum Vitae | Website | Email Jeff Gortmaker Abstract: Open Source Software Policy in View Details

July 1999
Article

Analysts' Forecast Accuracy: Do Ability and Portfolio Complexity Matter

By: Michael B. Clement

Prior studies have identified systematic and time persistent differences in analysts’ earnings forecast accuracy, but have not explained why the differences exist. Using the I/B/E/S Detail History database, this study finds that forecast accuracy is positively... View Details

Keywords: Analysis; Forecasting and Prediction; Performance Evaluation; Experience and Expertise

Read Now

David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.

During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details

Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

2013
Working Paper

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

By: Isao Okada and Stephen A. Greyser

When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details

Keywords: Commercialization; Sports; Revenue; Sports Industry; Japan; United States

SSRN

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October 2007 (Revised December 2008)
Case

The Royal Bank of Scotland Group: The Human Capital Strategy

By: Boris Groysberg and Eliot Sherman

Describes the development and implementation of one of the world's most advanced human resource management support systems. The Royal Bank of Scotland Group is a global banking leader that began implementing a strategy for measuring the impact of human capital on... View Details

Keywords: Financial Management; Human Resources; Human Capital; Management Systems; Measurement and Metrics; Performance Effectiveness; Strategy; Information Technology; Banking Industry