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01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

from large groups of people is exactly what nonprofits and political campaigns have been doing for more than a century. In today's world, though, the Internet has dramatically altered the ability for companies and independent... View Details

Keywords: by Michael Blanding; Financial Services

August 2019
Case

Twiggle: E-Commerce with Semantic Search

By: Shane Greenstein and Danielle Golan

Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details

Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel

January 1998
Case

Frontgate Catalog

By: Jeffrey F. Rayport

Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web... View Details

Keywords: Customer Relationship Management; Competition; Internet and the Web; Brands and Branding; Retail Industry; Ohio

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March 2005
Case

Chicago Board Options Exchange (CBOE), The

By: George C. Chacko, Anders Sjoman, Daniela Beyersdorfer and George Robert Nelson

The Chicago Board Options Exchange (CBEO) must decide how to respond to new competition in the market for financial options. Options have typically been a very liquid asset class, despite the fact that many single-name options are listed on the CBOE, the second largest... View Details

Keywords: Internet and the Web; Financial Liquidity; Financial Markets; Financial Services Industry; Chicago

January 2014
Teaching Note

Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)

By: John Quelch

Keywords: Advertising Media; Viral Advertising; Viral Marketing; Public Safety; Advertising; Marketing; Marketing Strategy; Internet and the Web; Digital Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry; Oceania; Europe

February 2013
Case

YouTube Channels

By: Sunil Gupta and Dharmishta Rood

In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details

Keywords: Competition; Internet and the Web; Entertainment; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

January 2001 (Revised June 2001)
Case

COFIDIS

An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative... View Details

Keywords: Marketing Strategy; Internet and the Web; Marketing Communications; Competitive Advantage; Product; Credit; Financial Services Industry; France

2022
Working Paper

Getting on the Map: The Impact of Online Listings on Business Performance

By: Michael Luca, Abhishek Nagaraj and Gauri Subramani

We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details

Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry

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24 Sep 2014
Op-Ed

Tackling Climate Change Will Cost Less Than We Think

massive shift —of the same order of magnitude as the diffusion of globalization, the mechanization of agriculture, the widespread adoption of computers or the diffusion of the Internet and the digitization of almost everything. It will... View Details

Keywords: by Rebecca Henderson; Energy; Utilities

January 2020
Case

Ninja: Which Platform Wins Esports' Biggest Star?

By: Anita Elberse and Michal T. Leszczynski

It is July 2019, and the business of esports and gaming is booming. Tyler Blevins—better known as Ninja—has risen to stardom playing the immensely popular shooter game Fortnite. He has become the most followed streamer in the world and, helped by his management company... View Details

Keywords: Esports; Platforms; Superstar; Games, Gaming, and Gambling; Internet and the Web; Personal Development and Career; Decision Making; Digital Platforms; Video Game Industry; Video Game Industry

September 2020
Article

Customer Supercharging in Experience-Centric Channels

By: David R. Bell, Santiago Gallino and Antonio Moreno

We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details

Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry

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August 2011
Teaching Note

Heidrick & Struggles International, Inc. (TN)

By: Robert G. Eccles and Erin McFee

Teaching Note for 408-066. View Details

Keywords: Investment; Information Technology; Opportunities; Internet and the Web; Business Model; Risk and Uncertainty; Employment Industry

August 2002 (Revised March 2003)
Teaching Note

NerveWire (TN)

By: Nitin Nohria and Bridget Gurtler

Teaching Note for (9-402-020), (9-402-021), and (9-402-022). View Details

Keywords: Economic Slowdown and Stagnation; Recruitment; Mission and Purpose; Internet and the Web; Problems and Challenges; Consulting Industry; Newton

February 2024
Teaching Note

UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta

Teaching Note for HBS Case No. 523-013. View Details

Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

March 2000 (Revised May 2000)
Case

Evolution of eCoverage in the Online Insurance Market, The

David Riker, the founder and chairman of eCoverage, an online insurance company, describes the various phases of company development, such as presenting a business plan, gathering a management team, getting the word out, and running the site. View Details

Keywords: Business or Company Management; Internet and the Web; Business Startups; Insurance Industry

October 2021 (Revised February 2022)
Case

upGrad: Delivering Career Outcomes Online: Degree by Degree

By: John J-H Kim, Anjali Raina and Rachna Chawla

In August 2021, the founders of upGrad, the latest unicorn in the Indian higher education online space, were deciding how to best use the funds to execute on their ambitious growth plans. Ronnie Screwvala, Mayank Kumar and Phalgun Kompalli had envisioned upGrad as an... View Details

Keywords: Unicorns; COVID-19 Pandemic; Higher Education; Internet and the Web; Spending; Growth and Development Strategy; Education Industry; India

March 2010
Article

I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

By: Katherine L. Milkman, Todd Rogers and Max Bazerman

How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details

Keywords: Time Management; Service Delivery; Internet and the Web; Decisions; Customers; Retail Industry

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November 2002 (Revised February 2003)
Case

Amazon.com-2002

By: Stig Leschly, Michael J. Roberts, William A. Sahlman and Todd H Thedinga

Describes the evolution of Amazon.com and its business model since its founding. Specifically, discusses Amazon's transformation from an e-Tailer to a commerce platform and its marketplace initiative, which has driven this. Also describes the economics of various... View Details

Keywords: Business Model; Digital Platforms; Internet and the Web; Transformation; Retail Industry

November 1999
Case

Interactive Minds (B)

By: Ashish Nanda, Thomas J. DeLong, Christina L. Darwall and Scot H. Landry

Two recent Harvard Business School graduates start a venture capital/consulting firm focused on opportunities related to the Internet. View Details

Keywords: History; Venture Capital; Internet and the Web; Capital Structure; Entrepreneurship; Consulting Industry

2021
Working Paper

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli

Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details

Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Retail Industry

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