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  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

a major push into the production of exclusive, original programming, one of the industry's most competitive areas. Hulu's new initiatives occurred during a major transformation in the TV industry as the View Details
Keywords: Sean Silverthorne
  • July 7, 2022
  • Other Article

Are Online Prices Higher Because of Pricing Algorithms?

By: Zach Y. Brown and Alexander J. MacKay
This article reviews recent work examining pricing strategies of major online retailers and the potential effects of pricing algorithms. We describe how pricing algorithms can lead to higher prices in a number of ways, even if some characteristics of these algorithms... View Details
Keywords: Pricing Algorithms; Online Marketplace; Digital Strategy; Internet and the Web; Retail Industry
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Brown, Zach Y., and Alexander J. MacKay. "Are Online Prices Higher Because of Pricing Algorithms?" Brookings Series: The Economics and Regulation of Artificial Intelligence and Emerging Technologies (July 7, 2022).
  • September 2007
  • Teaching Note

Sun Microsystems, Inc.: Web Services Strategy (TN)

By: Thomas R. Eisenmann
Keywords: Information Technology; Internet and the Web; Strategy; Computer Industry; Computer Industry
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Eisenmann, Thomas R. "Sun Microsystems, Inc.: Web Services Strategy (TN)." Harvard Business School Teaching Note 808-080, September 2007.
  • January 2002 (Revised June 2002)
  • Background Note

The Rise and Decline of e-Consulting

By: Ashish Nanda and M. Julia Prats
E-consulting began as a specialized consulting service in the late 1990s. In January 2000, more than 100 firms were characterized as e-consultants. By December 2001, more than 50% of these firms had disappeared. This case tracks the rapid rise and sharp decline of... View Details
Keywords: Internet and the Web; Market Participation; Consulting Industry
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Nanda, Ashish, and M. Julia Prats. "The Rise and Decline of e-Consulting." Harvard Business School Background Note 902-175, January 2002. (Revised June 2002.)
  • March 1997 (Revised April 1998)
  • Case

Amazon.com (A)

By: Jeffrey F. Rayport
Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value... View Details
Keywords: Competition; Internet and the Web; Entrepreneurship; Retail Industry
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Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (A)." Harvard Business School Case 897-128, March 1997. (Revised April 1998.)
  • January 1995 (Revised July 1996)
  • Background Note

Paving the Information Superhighway

By: Lynda M. Applegate, Geoffrey Bock and Janis Lee Gogan
Examines solutions to many of the information-sharing problems that limit growth of electronic commerce on the Internet. Serves as a basic primer for the use of electronic information exchange. While familiarizing the student with the basic tenets and terminology of... View Details
Keywords: Internet and the Web; Knowledge Sharing; Problems and Challenges; Retail Industry; Retail Industry
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Applegate, Lynda M., Geoffrey Bock, and Janis Lee Gogan. "Paving the Information Superhighway." Harvard Business School Background Note 195-202, January 1995. (Revised July 1996.)
  • December 1998
  • Case

Casto Travel

By: Thomas J. DeLong and Susan Harmeling
Maryles Casto had the vision to build the largest travel agency in Silicon Valley, mirroring the growth pattern of the entire area. In 1997 the travel business changed dramatically as airlines chose not to pay travel agencies the fees they once did. Simultaneously, the... View Details
Keywords: Entrepreneurship; Finance; Internet and the Web; Change Management; Markets; Travel Industry
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DeLong, Thomas J., and Susan Harmeling. "Casto Travel." Harvard Business School Case 899-120, December 1998.
  • April 2000
  • Background Note

e-Consulting

By: Ashish Nanda, Thomas J. DeLong, Thomas E. Agan and Scot H. Landry
Provides an overview of the history and development of the e-consulting industry, as well as the issues facing it. View Details
Keywords: History; Internet and the Web; Growth and Development; Consulting Industry
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Nanda, Ashish, Thomas J. DeLong, Thomas E. Agan, and Scot H. Landry. "e-Consulting." Harvard Business School Background Note 800-312, April 2000.
  • 04 May 2009
  • Research & Ideas

What’s Next for the Big Financial Brands

consumer trust is no longer a brand; it is merely a name. The Merrill Lynch brand is unlikely to ever recover and Bank of America should drop it. Merrill Lynch is no longer a brand. Both before and after the collapse of the Internet... View Details
Keywords: by John Quelch; Banking; Financial Services
  • 05 May 2003
  • Research & Ideas

Greed, Fear, and The System Hinder Corporate Reform

are entire industries that have been created to help avoid paying taxes and find creative ways around compensating people, he said. "There's a lot of aiding and abetting that goes on in this kind of environment and I think it's... View Details
Keywords: by Martha Lagace
  • January 1996
  • Case

Outrage in Cyberspace: CompuServe and the GIF Patent

By: Josh Lerner and Benjamin Conway
CompuServe, an online services vendor, informs its software developers that they must enter into a licensing agreement to use the popular GIF compression. CompuServe claims that it is forced to do so because Unisys is enforcing its patent rights in this area. Others... View Details
Keywords: Patents; Technological Innovation; Internet and the Web; Information Technology; Competitive Strategy; Internet and the Web; Web Services Industry
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Lerner, Josh, and Benjamin Conway. "Outrage in Cyberspace: CompuServe and the GIF Patent." Harvard Business School Case 296-057, January 1996.
  • May 1999
  • Background Note

Broadband Race, The

By: David B. Yoffie and Mary Kwak
Surveys developments in broadband in the late 1990s, focusing on the rivalry between telecom companies deploying DSL and cable companies rolling out cable modem service. Reviews the major broadband technologies, examines the state of competition in the United States,... View Details
Keywords: Technological Innovation; Internet and the Web; Competition; Telecommunications Industry; United States; Hong Kong; Singapore
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Yoffie, David B., and Mary Kwak. "Broadband Race, The." Harvard Business School Background Note 799-106, May 1999.
  • Other Article

The Market That Wasn't: The Non-emergence of the Online Grocery Category

By: Chad Navis, Greg Fisher, Ryan Raffaelli and Mary Ann Glynn
We examine the non-emergence of a potential new market category. In the late 1990s the entrepreneurial firms that attempted to sell groceries online attracted significant resources, made meaningful technological advancements and generated immense publicity, yet online... View Details
Keywords: Internet and the Web; Food; Emerging Markets; Service Industry; Service Industry
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Navis, Chad, Greg Fisher, Ryan Raffaelli, and Mary Ann Glynn. "The Market That Wasn't: The Non-emergence of the Online Grocery Category." Proceedings of the Frontiers in Managerial and Organizational Cognition Conference 1 (September 2012).
  • 23 Jun 2003
  • Research & Ideas

Historically Speaking: A Roundtable at HBS

development of the U.S. railroad industry in the latter half of the 19th century. Al went straight to the sources and expanded upon them in a series of important articles in the Business History Review. That work developed into his... View Details
Keywords: by Jim Aisner
  • July 2000 (Revised October 2000)
  • Case

Petstore.com

By: Thomas R. Eisenmann
Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details
Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry
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Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)
  • February 2000 (Revised August 2000)
  • Case

Priceline.com: Name Your Own Price

By: Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details
Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Consumer Products Industry; United States
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Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)
  • January 2000
  • Case

Claiborne Asks Web Surfers to Name New Line

Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details
Keywords: Internet and the Web; Brands and Branding; Apparel and Accessories Industry
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Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

employees is "a competitive world, in which you come to work every day just a little bit scared." Making The Pie Bigger If you're an independent operator and an industry giant like Wal-Mart or Barnes & Noble enters your... View Details
Keywords: by David Stauffer
  • November–December 2022
  • Article

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Marketing; Retail Industry
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Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Marketing Science 41, no. 6 (November–December 2022): 1074–1096.
  • June 2001
  • Case

GetConnected

By: Jay O. Light and Daniel J. Green
An embryonic Internet-based telecom marketing firm considers its first (seed) round of funding. They are choosing between a fixed price round and a discounted convertible round. View Details
Keywords: Internet and the Web; Financing and Loans; Business Startups; Telecommunications Industry
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Light, Jay O., and Daniel J. Green. "GetConnected." Harvard Business School Case 201-010, June 2001.
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