Publications

April 2018
Teaching Note

Formlabs: Selling a New 3D Printer

By: Frank Cespedes

Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details

October 2001 (Revised April 2002)
Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane

Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details

Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry

October 2010 (Revised November 2010)
Case

YES BANK: Mainstreaming Development into Indian Banking

By: Michael Chu and Namrata Arora

YES BANK, founded in 2003 and highly successful, has consistently been profitable meeting the Indian government's Priority Sector Lending (PSL) requirements, unlike virtually all other private sector banks, which view PSL activity as a necessary but loss-making part of... View Details

Keywords: Development Economics; Private Equity; Microfinance; Investment; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Environmental Sustainability; Expansion; Banking Industry; India

26 Feb 2009
Working Paper Summaries

Barriers to Acting in Time on Energy and Strategies for Overcoming Them

Keywords: by Max H. Bazerman; Energy; Utilities

February 2005 (Revised April 2011)
Case

Haier's U.S. Refrigerator Strategy

By: Pankaj Ghemawat, Thomas M. Hout and Jordan I. Siegel

Haier, the first Chinese consumer durable brand in the United States, succeeded in the compact refrigerator, freezer, and air conditioner markets and then built a U.S. factory to enter the full-size market. Issues include the value of a local entrepreneur to the Asian... View Details

Keywords: Factories, Labs, and Plants; Global Strategy; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Competitive Strategy; Consumer Products Industry; China; United States

09 Jan 2012
Research & Ideas

Location, Location, Location: The Strategy of Place

around town, firms operating in these types of highly competitive environments need to maintain strong internal linkages between units and create a culture of collaboration among workers across distances, according to the working paper... View Details

Keywords: by Dina Gerdeman

06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

distinct competitive advantage. While sometimes difficult to implement, Neeley and Kaplan argue that organizations that effectively marry language strategy with their global talent management process gain a... View Details

Keywords: Re: Tsedal Neeley

March 2023
Case

Roche: ESG and Access to Healthcare

By: George Serafeim, Susanna Gallani and Benjamin Maletta

In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first ESG investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal to double the number of patients that... View Details

Web

Multimedia Development | Information Technology

behind-the-scenes recreations. Amy C. Edmondson ; Novartis Professor of Leadership and Management Innovation and Growth Multimedia development at... View Details

March 1994 (Revised July 1995)
Case

Lotus Development Corp. in 1994

Jim Manzi, president and CEO of Lotus, must decide whether to position the firm as a provider of network applications or of the architectural programs required to support network applications. The decision will have lasting implications for Lotus's position in both... View Details

Keywords: Information Infrastructure; Competitive Advantage; Applications and Software; Industry Structures; Information Technology Industry

Web

Value Measurement for Health Care - Institute For Strategy And Competitiveness

organization's strategic agenda. Key Benefits Focused on improving the quality and delivery of health care, Value Measurement for Health Care provides more efficient and more cost-effective approaches to... View Details

January 2008 (Revised October 2015)
Case

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong

After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower... View Details

Keywords: Investment; Globalized Firms and Management; Market Entry and Exit; Business and Government Relations; Expansion; Semiconductor Industry; Shanghai; Taiwan

Research Summary

Vicarious Learning in Organizations

To advance the study of how individuals learn through their interactions with others, Professor Myers has adopted a vicarious learning theory lens. Vicarious learning allows individuals to learn from the outcomes of others’ experiences, rather than solely their own... View Details

Keywords: Learning And Development; Learning; Health Industry

February 2001 (Revised July 2006)
Case

Discovering the Future: R&D Strategy at Merck

By: Gary P. Pisano

Given explosive growth in technologies for drug discovery, how does Merck remain competitive in an industry that is fragmented and continues to consolidate? View Details

Keywords: Competitive Strategy; Research and Development; Pharmaceutical Industry

December 2003
Article

Seven Deadly Sins: Avoid These Pitfalls to Growth

By: William W. George

Keywords: Growth and Development

November – December 2011
Article

Competitive Strategy for Open Source Software

By: Vineet Kumar, Brett Gordon and Kannan Srinivasan

Commercial open source software (COSS) products-privately developed software based on publicly available source code-represent a rapidly growing, multibillion-dollar market. A unique aspect of competition in the COSS market is that many open source licenses require... View Details

Keywords: Applications and Software; Competitive Strategy; Product Development; Growth and Development; Markets; Motivation and Incentives; Quality; Policy; Perspective; Profit; Open Source Distribution; Emerging Markets

Read Now

Web

What Others Are Saying - Institute For Strategy And Competitiveness

most enduring contributions.” — Peter M Senge Professor, MIT Sloan School of Management “Professor Porter has been, and still is, the most influential global thinker on Strategy. His contributions are numerous View Details

January 2014
Case

Maricopa, Inc.: Finding the Right Treatment for Growth

By: William A. Sahlman, Thomas R. Eisenmann, Joseph B. Fuller and Shikhar Ghosh

The founders of Maricopa, Inc., a startup that sold proprietary hair-care products directly to salons, were preparing a board presentation to address the young company's inability to meet financial projections. While the products had caught on with customers, the... View Details

Keywords: Business Startups; Financial Condition; Venture Capital; Financial Strategy; Financing and Loans; Expansion; Planning; Fashion Industry; Iowa