Global Brands - Publications - Faculty & Research

June 2010
Teaching Note

Radiant Cosmetics: What's in a Pout? (TN)

By: Robert C. Pozen and Mary Ellen Webster Hammond

Teaching Note for 310003. View Details

Keywords: Product Launch; Decisions; Brands and Branding; Distribution; Globalized Markets and Industries; Intellectual Property; Product Positioning; Marketing Strategy; Consumer Products Industry; Fashion Industry; France

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17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

October 2000
Case

Procter & Gamble Italy: The Pringles Launch (A)

By: Roy D. Shapiro

Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Launch; Emerging Markets; Product Development; Adoption; Value Creation; Pharmaceutical Industry; United States

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01 Dec 2013
News

Faculty Books

a start-up, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing... View Details

01 Aug 2002
News

HBS Alumni Association Board of Directors: President's Report

know, the 2002 Global Alumni Conference was scheduled to take place in Buenos Aires, Argentina, last March. After careful consideration by the School and conference organizers in Argentina, the Global Alumni... View Details

John H. Bryan, Jr.

company into a $9 billion dollar corporation and a $20 billion dollar global enterprise by 2000 with leading brands including Sara Lee, Hillshire Farm, Hanes, Coach and Playtex. View Details

Keywords: Food & Tobacco

01 Jun 2003
News

Portraits from the Class of 2003

First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis vaccines Copresident: HBS... View Details

Keywords: Arts, Entertainment

01 Mar 2006
News

Can the United States Avoid a Fractured Future?

ENRIQUEZ: People take too much for granted. PHOTO BY JEFF THIEBAUTH As CEO of Biotechonomy, a life-sciences research and venture capital firm, Juan Enriquez (MBA ’86) has examined the impact of life sciences on the global economy. In his... View Details

Keywords: Lewis I. Rice; Finance; Health, Social Assistance

Web

Marketing - HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details

21 May 2021
News

See Us Unite for Change

Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Sep 2003
News

Jeanne Jackson

most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and service; Nike’s commitment to... View Details

Keywords: Deborah Blagg; Management, Scientific, and Technical Consulting Services; Professional Services

Ian Fuhr

Keywords: Diversified

28 May 2019
News

Action Plan: Border Crossing

Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their... View Details

Keywords: Julia Hanna

20 Apr 2010
First Look

First Look: April 20

Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The View Details

Keywords: Martha Lagace

02 Sep 2014
First Look

First Look: September 2

Business Review What's Your Language Strategy? It Should Bind Your Company's Global Talent Management and Vision By: Neeley, Tsedal, and Robert Steven Kaplan Abstract—Language pervades every aspect of organizational life. Yet leaders of... View Details

Keywords: Sean Silverthorne

01 Jun 2015
News

Fever Pitch

their favorite investment, while some 1,600 students and alumni voted on awards for impact and innovation among finalists from 14 global regions. Best Investment Selected by HBS Alumni Angels StreetShares (Mid-Atlantic US Region) Mickey... View Details

Keywords: Dan Morrell; Nonstore Retailers; Retail Trade; Funds, Trusts, and Other Financial Vehicles; Finance; Personal Services

01 Dec 2008
News

Innovation as P&G’s Key

returns standpoint?” The P&G experience in expanding consumer research in developing countries is especially fascinating for global brand managers. — Sean Silverthorne View Details

Keywords: Sean Silverthorne; Food Manufacturing; Manufacturing; Miscellaneous Manufacturing; Manufacturing

04 Dec 2013
Research & Ideas

The Fantastic Horizon: How to Invest in a New City

and Syria; to the south is the booming Saudi Arabian metropolis of Jeddah. In front of me is a vast expanse of sand and hope, fueled by a huge investment towards a brand new city the size of Washington, DC. I can see intermittent puffs... View Details

Keywords: by John Macomber; Construction; Real Estate

01 Jun 2012
News

Around the World

Issue Focus: The Global Manager GETTING ORIENTED: On his first evening in Cape Town, South Africa, Jan Dolezal (HBS 2013) and his FIELD 2 team explored the city's bustling waterfront. Photo courtesy Jan Dolezal Learn about hosting FIELD2... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

28 Feb 2020
News

Kelly Campbell Named President of Hulu

and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as managing director of View Details