Global Brands - Publications - Faculty & Research

Fast Answer

Companies: rankings

Rights Campaign Corporate Equality Index. Look for link to Best Places to Work for LGBTQ+ Equality Top 100 Most Valuable Global Brands an analysis of brand value produced by... View Details

01 Apr 2002
News

Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details

Keywords: auto; Mazda; Ford; Mark Fields; Machinery Manufacturing; Manufacturing

01 Sep 2005
News

London Forum Highlights the Best of HBS

globalized, it’s been Americanized.” If you wanted to build a global brand or service, you had to dominate the U.S. market, he explained. That is rapidly changing with the rise of multinationals in China,... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

revival band that is promoted from a MySpace site, is a case in point. The site is credited for their explosive global growth, yet the commercial exploitation of the social network is welcomed by fans. In true punk style the band claims... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

Merrill J. Fernando

Keywords: Tea

Profile

Tessa Vacher-Desvernais

literature, languages, and creative arts. When Tessa completed her master’s degree at the ESSEC Graduate Business School, she began her career with another hybrid: luxury brands eager to embrace modernity. She was selected for a... View Details

Keywords: Retail/Hospitality; Financial Services

May 2006 (Revised June 2006)
Case

Icebreaker: The China Entry Decision

By: Joseph B. Lassiter III and Dan Heath

Jeremy Moon, CEO of Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets vs. broadening his attack to include China. If he enters China, should he continue his... View Details

Keywords: Brands and Branding; Product Positioning; Global Strategy; Expansion; Decision Choices and Conditions; Market Entry and Exit; Marketing Strategy; Apparel and Accessories Industry; China; United States; Europe

Citation

Educators

Purchase

Keywords: Electronics; office supplies; books; diversified

Harsh Mariwala

Keywords: Consumer Goods; Health; Beauty; Wellness

Susana Balbo

Keywords: Wine

01 Aug 2002
News

HBS Alumni Association Board of Directors: President's Report

know, the 2002 Global Alumni Conference was scheduled to take place in Buenos Aires, Argentina, last March. After careful consideration by the School and conference organizers in Argentina, the Global Alumni... View Details

28 May 2019
News

Action Plan: Border Crossing

Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their... View Details

Keywords: Julia Hanna

17 Jul 2020
News

Support System

midwife who turned to shea butter to help treat women and infants in her practice. Her mother, Eugenia, built shea-butter cooperatives and strengthened existing organizations; became president of the Global Shea Alliance; sat on the... View Details

Keywords: Maureen Harmon

25 Feb 2020
News

Beyond the Plastisphere

Above: illustration by Brian Stauffer In 2008, Sarah Kauss (MBA 2003) attended a presentation on climate change and the global water crisis at her five-year HBS reunion. Harvard Professor Daniel Schrag, who directs the University’s Center... View Details

Keywords: Alexander Gelfand; Plastics and Rubber Products Manufacturing; Manufacturing

October 2000
Case

Procter & Gamble Italy: The Pringles Launch (A)

By: Roy D. Shapiro

Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Launch; Emerging Markets; Product Development; Adoption; Value Creation; Pharmaceutical Industry; United States

Citation

Educators

Purchase

24 Apr 2014
News

Providing education and opportunities to children in Pakistan

Seema Aziz (OPM 39, 2010), cofounder of Bareeze, a global luxury textile and clothing brand based in Pakistan, started the CARE Foundation to provide education and opportunities for children in rural... View Details

Sanford I. Weill

At Travelers, Weill focused on growing the company’s assets with a particular emphasis on global expansion, a mission that led to the creation of Citigroup Inc., following the acquisition of Salomon Brothers in 1997 and the famous... View Details

Keywords: Finance

Web

Scrapbooks & Collectibles- The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

01 Sep 2017
News

3-Minute Briefing: Jeetendr Sehdev (MBA 2004)

organization’s leaders have a perspective, and they want to hear it. They also recognize that organizations are contradictory, and that those contradictions can offer a platform to start a conversation. Unilever, for example, owns both Axe and Dove, two View Details

Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

is a comprehensive brand a platform? Or are high-tech platforms of a more pervasive order, essentially influencing the way millions of people do business and lead their personal lives on a global basis? If... View Details

Keywords: by James Heskett

Publications