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Show Results For
- All HBS Web
(1,164)
- People (3)
- News (281)
- Research (713)
- Multimedia (14)
- Faculty Publications (359)
- 01 Jun 2010
- News
Alumni Eager to Help Shape School’s Future
and in-depth interviews with a global cross-section of alumni and identified three primary areas of long-term interests: Alumni Engagement — How can alumni, in partnership with HBS, maintain and build strong connections with each other,... View Details
Keywords: Ann Kelly
- Web
Marketing - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
- Profile
Tessa Vacher-Desvernais
literature, languages, and creative arts. When Tessa completed her master’s degree at the ESSEC Graduate Business School, she began her career with another hybrid: luxury brands eager to embrace modernity. She was selected for a... View Details
- October 2000
- Case
Procter & Gamble Italy: The Pringles Launch (A)
By: Roy D. Shapiro
Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Launch; Emerging Markets; Product Development; Adoption; Value Creation; Pharmaceutical Industry; United States
Shapiro, Roy D. "Procter & Gamble Italy: The Pringles Launch (A)." Harvard Business School Case 601-070, October 2000.
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
know, the 2002 Global Alumni Conference was scheduled to take place in Buenos Aires, Argentina, last March. After careful consideration by the School and conference organizers in Argentina, the Global Alumni... View Details
- 01 Mar 2006
- News
Can the United States Avoid a Fractured Future?
ENRIQUEZ: People take too much for granted. PHOTO BY JEFF THIEBAUTH As CEO of Biotechonomy, a life-sciences research and venture capital firm, Juan Enriquez (MBA ’86) has examined the impact of life sciences on the global economy. In his... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
growing share of the U.S. drug market. Traditional “small molecule” generics quickly erode the price and share of the branded product upon entry; however, only a few biosimilars have been approved in the U.S. since 2015, thereby largely... View Details
Keywords: Dina Gerdeman
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
"We've wanted to learn about the challenges of the process and the challenges of companies in those markets trying to compete on a global platform. We are also curious how international companies have been able to intimate themselves into... View Details
Keywords: by Martha Lagace
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
about my kids succeeding me. But the second piece is, oh my God, this business is different than it was even five years ago. “Public relations” is not a complete description of our work anymore. Everything is being driven by brand... View Details
- 01 Jun 2015
- News
Fever Pitch
their favorite investment, while some 1,600 students and alumni voted on awards for impact and innovation among finalists from 14 global regions. Best Investment Selected by HBS Alumni Angels StreetShares (Mid-Atlantic US Region) Mickey... View Details
- 01 Dec 2013
- News
Faculty Books
a start-up, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing... View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
organization’s leaders have a perspective, and they want to hear it. They also recognize that organizations are contradictory, and that those contradictions can offer a platform to start a conversation. Unilever, for example, owns both Axe and Dove, two View Details
Louis B. Neumiller
Under Neumiller's "home-town-boy" leadership style, Caterpillar's revenues grew from over $100 million in 1941 to $827 million in 1963, prospering through World War II and the global post-war boom. Neumiller built the... View Details
Keywords: Construction & Real Estate
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as managing director of View Details
Keywords: Arts, Entertainment
- 01 Sep 2009
- News
A Book by Its Cover
Courtesy Harlequin Packaging and branding fantasy as though it were detergent, one-time self-described Procter & Gamble “soap salesman” Larry Heisey (MBA ’54) “turned Harlequin from a niche purveyor of romance novels into a View Details
- 17 Jul 2020
- News
Support System
midwife who turned to shea butter to help treat women and infants in her practice. Her mother, Eugenia, built shea-butter cooperatives and strengthened existing organizations; became president of the Global Shea Alliance; sat on the... View Details
Keywords: Maureen Harmon
- 25 Feb 2020
- News
Beyond the Plastisphere
Above: illustration by Brian Stauffer In 2008, Sarah Kauss (MBA 2003) attended a presentation on climate change and the global water crisis at her five-year HBS reunion. Harvard Professor Daniel Schrag, who directs the University’s Center... View Details