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  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

offered in the lounges—showers, spa, Internet connection, appetizing free food and drinks, along with the opportunity to rest during a layover—is exceptional value to members. There is even a higher class of lounge facilities for an even... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Consumer Products; Consumer Products
  • 26 Nov 2001
  • Research & Ideas

Women Entrepreneurs Use Springboard for Funding

What do a health food manufacturer, an infectious-diseases specialist and a content-management expert have in common? Answer: All are women, all are entrepreneurs. And by virtue of being women and entrepreneurs they share one... View Details
Keywords: by Martha Lagace
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control... View Details
Keywords: by Robert Simons
  • 13 May 2014
  • First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The... View Details
Keywords: Sean Silverthorne
  • June 2024 (Revised November 2024)
  • Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Consumer Products Industry; United States
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  • September 2017
  • Case

From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)

By: Lena G. Goldberg and Sandra Bahous
After extensive planning, Ian Calhoun, (MBA 2010) who was also a chef trained in Paris at Le Cordon Bleu, and two co-founders launched 80 Thoreau, a “progressive fine dining” restaurant in Concord, Massachusetts, that became a local favorite as well as a special... View Details
Keywords: Small Business; Expansion; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry; Boston; Cambridge
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  • April 2000 (Revised March 2004)
  • Teaching Note

Coca-Cola Company, The (A) TN

By: David F. Hawkins
Teaching Note for (9-100-001). View Details
Keywords: Consumer Products Industry; Consumer Products Industry
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  • April 1991 (Revised July 1991)
  • Supplement

RJR Nabisco Board: Guardians of the Gate? (B)

By: Jay W. Lorsch
The special committee of the RJR Nabisco board has extended the bidding deadline for the company by 10 days. The case explains the process by which Kohlberg Kravis Roberts and the management group bid against one another for ownership of RJR Nabisco. The board of... View Details
Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Consumer Products Industry; Consumer Products Industry
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  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of companies, including SAP, Hewlett Packard Enterprise, and Microsoft, have reformed their HR processes in order to access neurodiverse talent—and are seeing View Details
Keywords: Re: Multiple Faculty
  • 17 Jan 2017
  • Research & Ideas

Can China Maintain Its Economic Power?

economic experiments and progress on infrastructure and food security once they put the Cultural Revolution behind them. Postwar Japan had begun to rise in the 1960s. The four Asian tigers [Hong Kong, Singapore, South Korea, Taiwan] got... View Details
Keywords: by Deborah Blagg
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to investment performance is the most frequent motivation for use of ESG data followed by client demand and View Details
Keywords: Sean Silverthorne
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

practices or the contested meanings in the adoption of new practices (Leblibici, et al., 1991; Lounsbury and Pollack, 2001). While both research approaches have been quite productive and provocative, some scholars have raised concerns... View Details
  • 16 Oct 2013
  • Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

with shale gas development can be incredibly disruptive locally, and fracking water usage clearly competes with local values and legacy uses. But shale gas production appears environmentally manageable, (including the risks from fugitive... View Details
Keywords: by Joe Lassiter; Energy; Utilities
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49300   Cases & Course Materials Harvard Business School Case 515-095 Evans Food In April 2014, Hector Guerra (GMP 16) was discussing his company's dilemma with his living... View Details
Keywords: Carmen Nobel
  • 21 Feb 2005
  • Research & Ideas

The VC Quandary: Too Much Money

stages is because smart people are looking at the same data. "You've got big companies that are addressing wide markets and there are gaps in the product portfolio," he said. "Engineers and View Details
Keywords: by Julie Jette; Financial Services
  • 22 Jun 2021
  • Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

industrial washer in the spin cycle, putting entire industries (arts and entertainment, tourism, food and hospitality) at risk even as others (real estate, construction, and home services) experienced record demand. In the United States,... View Details
Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel
  • 08 Dec 2015
  • First Look

December 8, 2015

and two laboratory experiments in food service settings suggest that transparency that 1) allows customers to observe operational processes (process transparency) and 2) allows employees to observe customers (customer transparency) not... View Details
Keywords: Sean Silverthorne
  • 2017
  • Book

Profits and Sustainability: A History of Green Entrepreneurship

By: Geoffrey Jones
This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details
Keywords: Environmental Entrepreneurship; Green Business; Sustainability; Entrepreneurship; Ethics; Business History; Religion; Environmental Sustainability; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Africa; Asia; Europe; Latin America; North and Central America; Oceania
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  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

products or services look beyond their self-interest and work to collectively build the institutional infrastructure, they—and society as a whole—are more likely to prosper. Publisher's link:... View Details
Keywords: Dina Gerdeman
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's and put online. "A television set can't be digitized. A telephone can't... View Details
Keywords: by Michael Blanding

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