Food Production - Publications - Faculty & Research

December 2017 (Revised January 2022)
Supplement

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands including Vegemite, the iconic Australian... View Details

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January 2007 (Revised November 2007)
Case

Organic Growth at Wal-Mart

By: Jan W. Rivkin and Troy Smith

In 2005, an executive vice president at Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability. View Details

Keywords: Food; Growth and Development Strategy; Product; Business Processes; Environmental Sustainability; Expansion; Retail Industry; United States

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Flashfood, a business that works with supermarkets to significantly reduce food waste while helping families with their weekly food bill. In 2016 Rob invested in Index, a point-of-sale technology company.... View Details

Keywords: Venture Capital;#1;#Advertising;#16;#Consumer Products & Packaged Goods

Luis Alejandro Pagani

Keywords: Food Production

May 2000
Case

J & B

Michael Stoner finds himself called upon to reposition a once venerable and highly profitable brand of Scotch whisky. He must find a cultural trend. View Details

Keywords: Demand and Consumers; Product Positioning; Culture; Food and Beverage Industry

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19 Sep 2016
News

A Fresh Approach to Urban Farming

of wastage that you would see in green vegetables when you’re transporting from one country to another. So we end up having a much more productive farm that we can price at a competitive level. “I think about it as getting back to the... View Details

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

arrangements from the perspective of the "elephants"? A: Most successful large companies excel at business planning, allocation of capital, and execution. Many are also good at product innovation in the small, continuous... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products; Consumer Products

Portrait Project

Anthony Terrizzi

browse through our prepared foods section to find expired products. I was instructed to peel the “sell-by” stickers off the products and replace them with fresh stickers so we didn’t have to throw away the... View Details

November 2007 (Revised April 2008)
Case

Russian Standard

By: Rohit Deshpande and Seth Schulman

In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Food and Beverage Industry; Russia; United States

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March 1996 (Revised October 1997)
Case

Dewar's (B): Preliminary Results of the Repositioning Campaign

By: Alvin J. Silk and Lisa Klein Pearo

Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details

Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry

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24 Apr 2014
News

Transforming the landscape of agriculture in Nigeria

explains Nwuneli. AACE’s product line includes spices, spreads, sauces, and other foods grown in Nigeria. The company is one of two ventures managed by the couple’s investment firm, Sahel Capital. The other... View Details

August 2008 (Revised June 2010)
Case

Concha y Toro

By: Rohit Deshpande, Gustavo A. Herrero and Ezequiel Reficco

Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price. View Details

Keywords: Price; Brands and Branding; Product Positioning; Value; Food and Beverage Industry; Chile

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Keywords: Food Production

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

Tan, MBA 2023 Komo is a food delivery platform that combines sustainability with beautiful & reusable foodware. ---------------------------------------------------- Circular Economy Contestants MoveItCarmen Marin de Leon, MBA... View Details

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

By: Benson P. Shapiro

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry

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Profile

Evelyne White

markets. The question for us is about next steps: Do we go deep in small and medium-sized markets where we know our product works well? Or go wide and try to cover more territory quickly, including the biggest major cities?" Answers:... View Details

Keywords: Technology; Services

Career Coach

Deborah Resnick

Deborah (HBS '06) has deep expertise in consulting (breaking into consulting, navigating a career in consulting, and breaking out!), complemented by a diverse set of operational and managerial experience across Fortune 500 companies and a private-equity backed natural... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

products and brand. Standardized, branded condiments, the entrepreneur realized, would be affordable to large numbers of urban Americans. These goods would also be appealing. As cities expanded, fewer households had access to their own... View Details

Keywords: by Nancy F. Koehn

21 May 2018
Blog Post

Harnessing The Power of Collaboration to Create Opportunity in Chicago

producing pre-tax wages of nearly $25 million. Chicago food entrepreneurs face obstacles that limit their ability to start and grow businesses. Specifically, they lack access to affordable, food grade View Details

Keywords: Nonprofit / Government

August 2014 (Revised March 2015)
Case

Pivots and Incentives at LevelUp

By: Benjamin Edelman and Karen Webster

LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to... View Details