Publications

September 1987 (Revised May 1993)
Case

Pizza Hut, Inc.

Pizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the... View Details

Keywords: Organizational Change and Adaptation; Expansion; Franchise Ownership; Product Launch; Food and Beverage Industry; United States

December 2013 (Revised October 2014)
Case

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer, Christian Bettinger and Andreas Philippi

Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details

Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing

November 1983 (Revised June 1985)
Case

Pepsi-Cola United Kingdom (A)

By: Benson P. Shapiro and Edward J. Hoff

On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details

Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States

01 Dec 2016
News

Vive la Madeleine!

he made in the food industry were equally discouraging. “They told me I was crazy, that Jeannette was dead, that near the end they had been producing the worst madeleines in France. To restart production and... View Details

Keywords: Julia Hanna; illustrations by Natalya Balnova

December 2022 (Revised July 2023)
Case

Applegate Farms

By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred

Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States

01 Dec 2010
News

You Are What You Eat

creative tension of competition and cooperation.... We are now in the grip of another agricultural revolution in which Elite Capital takes control of the food chain. It is false to argue that intensification is needed to feed the world... View Details

Keywords: agricultural intensification; Animal Production and Aquaculture; Animal Production and Aquaculture

02 Nov 2020
News

The First Five Years: Julianne White (MBA 2017)

means my team is involved in a wide variety of tasks, ranging from purchasing, engaging with food donors, delivery scheduling, product inspection, and assortment optimization.” How do you use what you... View Details

September 1994 (Revised October 1994)
Case

Guinness PLC

By: Ray A. Goldberg and Grant Kelley

Changing demographics, new types of competition, and new attitudes toward alcoholic beverages force the company to rethink priorities. View Details

Keywords: Transformation; Demographics; Product Positioning; Competitive Strategy; Food and Beverage Industry

Find at Harvard

Web

Frequently Asked Questions - Alumni

associated costs to anticipate? There is no membership fee for the 2025 membership cycle. Some associated costs to participating may come up throughout the year: Commuting-related expenses, such as gas, parking, transit passes, etc. Food... View Details

18 Nov 2009
HBS Case

Customer Feedback Not on elBulli’s Menu

"We have turned eating into an experience that supersedes eating," he has said. "If the product is merely food, Adrià should move the restaurant to Barcelona or Madrid," says Norton, who has written a case on elBulli... View Details

Keywords: by Julia Hanna; Food & Beverage

Rob Gierkink

Flashfood, a business that works with supermarkets to significantly reduce food waste while helping families with their weekly food bill. In 2016 Rob invested in Index, a point-of-sale technology company.... View Details

Keywords: Venture Capital;#1;#Advertising;#16;#Consumer Products & Packaged Goods

April 1975 (Revised November 1988)
Case

La Grande Alliance-Restaurant Francaise

By: Claudine B. B. Malone and Carliss Y. Baldwin

Pricing of meals for exclusive French restaurant. View Details

Keywords: Price; Product Marketing; Food and Beverage Industry; Food and Beverage Industry

13 Jul 2010
News

Setting an Industry Standard

Keywords: beer; brewaries; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

20 Nov 2015
News

Room to Grow

says Kendall, executive director of the Henry P. Kendall Foundation, his family’s philanthropic organization, which is dedicated to creating a “resilient and healthy food system in New England that increases the View Details

Keywords: Margie Kelley

01 Jun 2000
News

A Natural Balance

food store or that it won't appeal to a luxury product consumer. We wanted to create something in a beautiful package, with high-quality, grade-A ingredients that are good for you." View Details

01 Dec 2019
News

Action Plan: Tapping into a Legacy

As the new managing director of Hall & Woodhouse, one of England’s leading regional breweries, Matt Kearsey (AMP 193, 2017) knows that the best-tasting beer requires more than premium hops and pure spring water. “We give the process the time it needs,” he says. “We... View Details

Keywords: Leah Flickinger; manufacturing; craft beer; leadership; management; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

December 1999 (Revised October 2001)
Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details

Keywords: Failure; Product Development; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry