Fast-Moving Consumer Goods - Publications - Faculty & Research

28 Oct 2014
First Look

First Look: October 28

http://hbr.org/product/Whole-Foods--the-Path-to-/an/615019-PDF-ENG Harvard Business School Case 915-001 Pivots and Incentives at LevelUp LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will View Details

Keywords: Carmen Nobel

20 Feb 2019
Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

reality is that we don’t really know if commercial space flight will ultimately be a money maker, how many competitors will fit in the market, or what demand will be for consumers taking off on space vacations after the initial enthusiasm... View Details

Keywords: by Scott Wallask; Aerospace; Tourism; Transportation

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

going to do it more conveniently,’” says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, which debuts tomorrow. “Incumbents tend to respond to decoupling by gluing... View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

Web

National Markets - The Art of American Advertising

capita income and a more educated public also contributed to the creation of a consumer culture. Within this emerging national market, it fell to the advertiser to encourage consumers to buy View Details

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer preferences and industry innovation. By February 2009, GM's... View Details

Keywords: by Staff; Auto

06 Aug 2019
Blog Post

Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling

messages in Hindi cinema are universal, and often more uplifting than other stories I consume — they remind me that anything is possible.” Media was an escape: it introduced me to worlds that weren’t my own. Stories create spaces for... View Details

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

Edmondson: Leadership will engage people to work together creatively I hope we will come to learn that hiding bad news is never a good idea. That will mean recommitting ourselves to mastering the leadership skills to tell the truth and... View Details

Keywords: by Dina Gerdeman

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

food either at large outdoor markets or at local grocery stores. At the outdoor markets, shoppers fended for themselves, relying on their senses. They eyed, touched, sniffed, and even tasted the goods to guide their purchasing... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

20 May 2014
Research & Ideas

Managing the Family Business: Survival’s Secret Sauce

faster than your family or business consumes them. Of course, growing families and businesses are both good at consuming assets. For many family companies we have researched,... View Details

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

continent is also attracting attention from China, Europe, and the US for its immense mineral resources, human capital and consumer opportunity. While opportunities abound in all sectors, more support is needed on the ground: investment,... View Details

Keywords: Margie Kelley

02 Dec 2010
What Do You Think?

Making Right Choices: Art or Science?

explores choices we make as consumers of products and services, many of which she has observed in her numerous experiments. Her definition of choice is "the ability to exercise control over ourselves and our environment. In order to... View Details

Keywords: by Jim Heskett

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

performed in the lab, Luca extrapolates the findings to apply to consumers (receivers), who want to know the true quality of a product, while sellers (senders) hide it from them. "Customers were not inferring the worst, and sellers... View Details

Keywords: by Michael Blanding

04 Feb 2014
What Do You Think?

Has Listening Become a Lost Art?

Summing Up When Is Listening Not a Good Strategy? Like a good case debate, the discussion of the question of whether listening is a lost art was not one-sided. What was clear was how important people felt... View Details

Keywords: by James Heskett

02 May 2017
First Look

First Look at New Research: May 2, 2017

April 14, 2017 Harvard Business Review Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It By: Deighton, John A. Abstract—United Airlines has pledged to improve its training programs and empower its... View Details

Keywords: Carmen Nobel

22 Aug 2022
Research & Ideas

Can Amazon Remake Health Care?

lessons from outside health care don’t always apply to health care. Gazette: What does Amazon’s entry into primary care mean potentially for consumer access to health care? Amazon is a trusted, well-known brand so the company could easily... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Health

2009
Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati

"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation

Citation

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided... View Details

Keywords: by Benson Shapiro

28 Feb 2012
First Look

First Look: Feb. 28

reforms, we find that an increase in female representation in local government induces a large and significant rise in documented crimes against women in India. Our evidence suggests that this increase is good news, driven primarily by... View Details

Keywords: Sean Silverthorne

02 May 2025
Blog Post

How to Work with Search Firms

Instead of reaching out to a general firm inbox, find the partner who leads the practice area most relevant to you or the associates who support that partner. For example, a practice area might focus specifically on CMOs in consumer tech.... View Details

18 Nov 2002
Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

working in this area, the field was just beginning to emerge. At the time, corporations were being taken to task for a host of moral failings—neglecting consumer and employee safety, ignoring civil rights, polluting the environment,... View Details

Keywords: by Carla Tishler

Publications