Entrepreneurial Marketing - Publications - Faculty & Research

01 Dec 2018
News

Ready, Set, Launch

critical feedback about the features they do want—and reduces the possibility that the startup will waste time developing features no one wants. Based on this feedback, a startup can then decide to adjust or abandon a concept or, if it’s striking a chord with... View Details

26 Aug 2013
Lessons from the Classroom

Built for Global Competition from the Start

Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and... View Details

Keywords: by Kim Girard; Education

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details

Keywords: by Martha Lagace

Web

Launching Tech Ventures - Course Catalog

Intelligence (AI) throughout the cases and coursework. Educational Objectives The course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decisions during... View Details

28 Oct 2013
Research & Ideas

Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World

reactions in the markets for funding, talent, partners, and meaning. Evolving commitments have always been central to entrepreneurial success. Leaders of new organizations have never been able to see very... View Details

Keywords: by Joseph L. Badaracco

12 Apr 2011
First Look

First Look: April 12

more likely to use equity in the transaction, and buy companies in a related industry. The market tends to react more negatively to the announcement of the acquisition of a venture capital-backed company, but the long-run stock View Details

Keywords: Sean Silverthorne

11 Oct 2016
Blog Post

Why We Recruit: HelloFresh

with your friends, families, colleagues and loved ones. Our growth trajectory and expansion have been phenomenal over the past few years, and look set to continue as the market grows globally. How long has your organization been... View Details

Keywords: Consumer Products / Retail

01 Feb 2001
News

The Third Force: Indispensable to Society, Nonprofits Should Redirect Oversight Efforts

Homelessness. Entrepreneurial services for the poor. The arts. Spirituality. Who — or what — in our society can best address these issues? Here's a hint: It's not business, and it's most definitely not government. "Nonprofits are the most... View Details

Keywords: Health, Social Assistance

01 Jun 2014
News

Case Study: A Souped-Up Strategy

interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details

24 Apr 2012
First Look

First Look: April 24

supplement:http://cb.hbsp.harvard.edu/cb/product/412066-PDF-ENG Customer Discovery and Validation for Entrepreneurs Frank V. Cespedes, Thomas R. Eisenmann, and Steven G. BlankHarvard Business School Note 812-097 Provides practical guidelines for conducting View Details

Keywords: Carmen Nobel

28 Mar 2018
News

Fueling the Future

recruiter and marketing director to head of innovation. Today, she runs Fueled for Growth, an innovation consulting company, which assists financial firms with due diligence in the energy and industrials sector and helps companies solve... View Details

Keywords: Jill Radsken

Profile

Evgeny Koudryavtsev

Moscow in 2008. "It was a super-exciting time," Evgeny says. "I loved the entrepreneurial environment in the office and learned a lot from the exceptionally smart people I worked with. As TPG was the only large-cap... View Details

01 Apr 2020
Blog Post

How Scott Linzmeyer Crafted a Business He Loves at Reveler Beverage

new opportunity, Linzmeyer found himself drawn to the entrepreneurial aspects of the industry where he “reveled” in building business plans, hiring staff, developing marketing strategy, and managing... View Details

06 Nov 2012
First Look

First Look: November 6

correlation and its disappearance are both due to market participants' gradually learning to appreciate the difference between good-governance and poor-governance firms. Consistent with learning, the correlation's disappearance was... View Details

Keywords: Sean Silverthorne

01 Apr 2002
News

Professorship Brings Brierley's HBS Connection Full Circle

incremental revenue for an airline with $3 billion in gross revenue. After serving as senior vice president of marketing for Continental Airlines, Brierley returned to his entrepreneurial roots in 1985 to... View Details

Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services

14 May 2015
Blog Post

Venture Capitalist Returns to HBS to Mentor MBA Students

your career? As a partner in a venture capital firm, I have the opportunity to meet and fund amazing entrepreneurs who are building innovative companies in large markets. I am constantly inspired by their determination to take on big challenges by disrupting existing... View Details

01 Mar 2004
News

Drug Imports a Hot Topic at Alumni Health-Care Conference

response to escalating health-care costs, and HBS professor Debora L. Spar on the market realities of adoption and in vitro fertilization (see “The Business of Babies”). For more information about the HBS Health Industry Alumni... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

22 Sep 2020
Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

Entrepreneurial success may depend on more than a great idea, plenty of connections, and financial backing, new research suggests. The entrepreneur’s job security may also play a significant role. Uncertain job prospects, such as those... View Details

Keywords: by Sean Silverthorne

01 Dec 2018
News

Collaborative Cures

long. Enter the Blavatnik Biomedical Accelerator, which identifies early-stage, highly promising technologies developed by Harvard faculty, and then helps those selected navigate the early stages of development so that they can go to View Details

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

that if she lost her job, she couldn't pay her children's school fees or pay for a doctor," says Pomeranz, an assistant professor in entrepreneurial management at Harvard Business School. “How can we understand what projects work to... View Details

Keywords: by Kim Girard

Publications