Publications

June 2013 (Revised November 2013)
Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details

Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Advertising Industry; United States

June 2007
Article

Competitive Crowding and Risk Taking in a Tournament: Evidence from NASCAR Racing

Keywords: Competition; Risk and Uncertainty; Entertainment; Information; Sports Industry

Find at Harvard

15 Dec 2024
News

Origin Story: Tasila Banda (MBA/MPP 2025)

editor.” Recs: Book: Girl, Woman, Other, by Bernardine Evaristo; podcast: Heavyweight; TV show: We Are Lady Parts. Next move: New York, London, or Los Angeles. “I spent the summer meeting as many people as possible and learning about the View Details

Keywords: Julia Hanna

Profile

Jonathan Evans

what drives and interests me, and about what careers will best offer the opportunity to make an impact. The career office provides structure with innumerable resources, from career coaches with expertise in all facets of a job search to View Details

Keywords: Entertainment / Media; Entertainment / Media

25 Feb 2014
First Look

First Look: February 25

the weakening of democratic governance and the politics of decisions about industrial policy. Publisher's link: http://www.psupress.org/books/titles/978-0-271-05631-9.html August 2013 Research Policy Digital Dark Matter and the Economic... View Details

Keywords: Sean Silverthorne

02 May 2011
Research & Ideas

Casino Payoff: Hands-Off Management Works Best

management structures. So casino hosts in some units are more tightly watched than others, allowing the researchers to evaluate results in both loosely and tightly monitored environments. In what appears to be an industry standard, casino... View Details

Keywords: by Dennis Fisher; Entertainment & Recreation

George W. Lucas

Lucas has produced and directed some of the most successful films in history including the Star Wars Trilogy and the Indiana Jones series. Through his Industrial Light and Magic subsidiary, he has pioneered some of the most dramatic... View Details

Keywords: Entertainment & Broadcast Media

July 2024
Case

Wizards of the Coast and Magic: The Rebounding

By: Boris Groysberg and Tom Quinn

This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details

18 Nov 2002
Research & Ideas

Enterprising Women—a History

professor Nancy Koehn, pointing out that women played key roles in the early American economy through the development of cottage industries and in the organization and work of benevolent societies. The exhibit does a wonderful job in... View Details

Keywords: by Laura Linard

May 2017 (Revised April 2020)
Case

Raj Kapoor: The Socialist Showman

By: Geoffrey Jones and Snigdha Sur

This case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It explores how Kapoor built RK studios after 1948 by releasing a series of movies that combined romance with social messages focused on the fate of the common man in... View Details

Keywords: Film Entertainment; History; Personal Development and Career; Social Issues; Gender; Problems and Challenges; Values and Beliefs; Motion Pictures and Video Industry; India; Soviet Union

10 Feb 2014
News

King of His Castle

of industry such as Andrew Carnegie. "They were interesting stories of integrity that stayed with me," he says. After graduating, Appling spent several years at McKinsey & Company, then took a job at Seimens. In 2006, he began at Bright... View Details

Keywords: Jill Radsken; Arts, Entertainment

February 2025
Case

RedBird Capital Partners

By: Anita Elberse and David Moreno Vicente

In July 2024, Gerry Cardinale, the founder and managing partner of RedBird Capital Partners (‘RedBird’) has helped orchestrate a high-profile deal in the world of entertainment: one in which Skydance Media (‘Skydance’), a content production studio led by David Ellison... View Details

Keywords: Film; Television; Superstars; General Management; Investing; Mergers and Acquisitions; Private Equity; Asset Management; Entertainment; Media; Sports; Business or Company Management; Investment; Marketing; Strategy; Financial Services Industry; Financial Services Industry; Financial Services Industry

September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson

Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details

Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Entertainment and Recreation Industry

October 2011 (Revised February 2012)
Case

One Game to Rule Them All: Lord of the Rings Online and the MMO Market

Keywords: Competition; Strategy; Business Model; Games, Gaming, and Gambling; Video Game Industry

April 2006 (Revised November 2006)
Case

Livedoor

By: Robin Greenwood and Michael Schor

The president of Fuji Television must decide how to respond to a competing bid for the shares of Nippon Broadcasting Systems (NBS). Livedoor, the other bidder, is a highly valued Internet company that has been accused of financial wizardry to keep its stock price high. View Details

Keywords: Stock Shares; Internet and the Web; Ethics; Television Entertainment; Behavioral Finance; Corporate Finance; Media and Broadcasting Industry; Japan