Publications

Publications

Filter Results: (2,500) Arrow Down
Filter Results: (2,500) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 37 of 2,500 Results →
  • November 2022 (Revised June 2023)
  • Case

UGG Steps into the Metaverse

By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Information Technology Industry; Information Technology Industry; Information Technology Industry; United States
Related
  • December 2022 (Revised August 2023)
  • Case

Circles.Life at a Crossroads of Growth

By: Juan Alcácer and Adina Wong
In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in... View Details
Keywords: Business Model; Decisions; Technological Innovation; Applications and Software; Business Strategy; Telecommunications Industry; Singapore
Related
  • October 2022
  • Case

Volt Lines: Leading a B2B Service Provider through a Crisis (A)

By: Navid Mojir and Gamze Yucaoglu
Volt Lines was a next-generation transportation service in Istanbul, Turkey. The company was trying to disrupt the traditional corporate transportation market by developing software that allowed it to offer subscription-based transportation. Under the subscription... View Details
Keywords: Business To Business Marketing; B2B Marketing; B2B Pricing; Subscription Model; Crisis Marketing; Startup; Service Management; Information Technology; Transportation; COVID-19 Pandemic; Disruptive Innovation; Digital Platforms; Business Model; Price; Crisis Management; Opportunities; Technology Industry; Technology Industry; Turkey
Related
  • August 2021
  • Supplement

Coats: Supply Chain Challenges: Spreadsheet Supplement

By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Growth and Development Strategy; Forecasting and Prediction; Demand and Consumers; Consolidation; Apparel and Accessories Industry; Asia
Related
  • 09 Oct 2018
  • News

How This Executive Spearheaded The Largest M&A In Williams-Sonoma's History

  • July 2018
  • Article

Reimagining Health Data Exchange: An Application Programming Interface-Enabled Roadmap for India

By: Satchit Balsari, Alexander Fortenko MD, MPH, Joaquin A. Blaya PhD, Adrian Gropper MD, Malavika Jayaram LLM, Rahul Matthan LLM, Ram Sahasranam, Mark Shankar MD, Suptendra N. Sarbadhikari PhD, Barbara Bierer, Kenneth D. Mandl MD, Sanjay Mehendale MD, MPH and Tarun Khanna
In February 2018, the Government of India announced a massive public health insurance scheme extending coverage to 500 million citizens, in effect making it the world’s largest insurance program. To meet this target, the government will rely on technology to... View Details
Keywords: Health Information Exchange; India; Health APIs; Health Care and Treatment; Information; Analytics and Data Science; Information Technology; Health Industry; India
Related

    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
    • January–February 2019
    • Article

    Why Some Platforms Thrive and Others Don't

    By: Feng Zhu and Marco Iansiti
    In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost of adding new customers—work for challengers too. What, then, allows platforms to fight off rivals and grow... View Details
    Keywords: Digital Platforms; Competition; Network Effects; Competitive Strategy
    Related
    • March 2019 (Revised March 2023)
    • Case

    Accion's Fintech Strategy

    By: V. Kasturi Rangan, Michael Chu and Tricia Gregg
    Accion, an NGO, had been a pioneer in microfinance since its entry into that sector in the early 1970s. Its investments in Banco Compartamos paid off, when the microfinance bank went IPO in 2007, leaving an influx of $138 million for Accion. Under a new CEO, Michael... View Details
    Keywords: Fintech; Impact Investing; Financial Inclusion; Technological Innovation; Strategy; Strategic Planning; Performance Effectiveness; Non-Governmental Organizations; Microfinance; Financial Institutions; Business Growth and Maturation; Customer Focus and Relationships; Industry Growth
    Related
    • 2023
    • Working Paper

    Toward a Better Understanding of Open Ecosystems: Implications for Policymakers

    By: Feng Zhu and Carmelo Cennamo
    The digital realm is undergoing a significant transformation, marked by the emergence of platform business models and the concept of open ecosystems. This paper delves into the intricate nature of ecosystem openness, underscoring the point that the openness of... View Details
    Keywords: Digital Platforms; Business Model; Governance; System; Situation or Environment
    Related
    • 14 May 2013
    • Blog Post

    “What does it take for us to support our beliefs?” – Johnny Bowman

    Before HBS I helped run digital campaigns for a labor union, the Green Bay Packers, and Lady Gaga’s non-profit at Blue State Digital. Blue State Digital made its name helping design Barack Obama’s 2008 and... View Details
    Keywords: Technology
    • October 2005 (Revised March 2006)
    • Case

    Strategic Inflection: TiVo in 2005

    By: David B. Yoffie, Pai-Ling Yin and Barbara Mack
    In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half... View Details
    Keywords: Technological Innovation; Competition; Partners and Partnerships; Information Infrastructure; Television Entertainment; Brands and Branding; Consumer Products Industry; Electronics Industry
    Related
    • 2024
    • Working Paper

    Mammography - Early Detection, Precise Diagnoses: Case Histories of Transformational Advances

    By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
    This case history describes how the development of x-ray-based techniques and equipment (“mammography”) led to widespread screening for breast cancer and enabled “minimally invasive” biopsies of breast tumors. Specifically, we chronicle how: 1) new protocols and... View Details
    Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms
    Related
    • 03 Dec 2007
    • Research & Ideas

    Authenticity over Exaggeration: The New Rule in Advertising

    The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather... View Details
    Keywords: by Julia Hanna; Publishing; Advertising
    • October 2018
    • Case

    Booking.com

    By: Stefan Thomke and Daniela Beyersdorfer
    The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing,... View Details
    Keywords: Travel; Product Innovation; Experimentation; A/B Testing; User Experience Design; Product Development; Product Design; Innovation and Management; Transformation; Information Technology; Digital Transformation; Travel Industry
    Related
    • April 2022 (Revised May 2022)
    • Case

    Mastercard Labs (A)

    By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
    When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details
    Keywords: Organizational Behavior; Culture; Culture Change; Organizational Adaptation; Organizational Effectiveness; Alignment; Leadership; Leadership Development; Innovation; Innovation Ecosystems; Ecosystem; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Globalization; Agility; Prototype; Experiment; Partnerships; Operating Model; Risk Management; Metrics; Payments; Financial Inclusion; Financial Industry; Ambidexterity; Corporate Innovation; Innovation Lab; Digital Transformation; Digital Strategy; Credit Cards; Innovation Leadership; Organizational Culture
    Related
    • April 29, 2014
    • Column

    Corporate Reporting in the Big Data Era

    By: George Serafeim
    Advancements in information technology can improve corporate communication with shareholders, but not through incessant data dumps. Instead, companies will more likely be poised for continued success if they use digital platforms for long-term oriented engagement and... View Details
    Keywords: Integrated Reporting; Big Data; Corporate Reporting; Sustainability; Corporate Social Responsibility; Corporate Governance; Accounting; Reporting; Organizational Change and Adaptation; Corporate Accountability; Analytics and Data Science; Information Technology; Communication; Financial Reporting; Business and Shareholder Relations
    Related
    • 30 Aug 2017
    • News

    Managing Our Hub Economy

    • 21 Aug 2018
    • First Look

    New Research and Ideas, August 21, 2018

    2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. View Details
    Keywords: Dina Gerdeman
    • August 2021 (Revised November 2023)
    • Supplement

    Coats: Supply Chain Challenges

    By: Willy C. Shih
    Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
    Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia
    Related