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  • 03 May 2019
  • News

It’s All About Mindset

  • 09 Nov 2010
  • Working Paper Summaries

The Unbundling of Advertising Agency Services: An Economic Analysis

Keywords: by Mohammad Arzaghi, Ernst R. Berndt, James C. Davis & Alvin J. Silk; Advertising
  • October 2005 (Revised March 2006)
  • Case

Strategic Inflection: TiVo in 2005

By: David B. Yoffie, Pai-Ling Yin and Barbara Mack
In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half... View Details
Keywords: Technological Innovation; Competition; Partners and Partnerships; Information Infrastructure; Television Entertainment; Brands and Branding; Consumer Products Industry; Electronics Industry
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  • November 2023 (Revised April 2024)
  • Case

Paytm: A Payments Journey in India

By: Álvaro Rodríguez Arregui, Amram Migdal and Kanika Jain
Paytm was an Indian financial technology company. Since its launch in 2010, it had built a dominant payments system in India, comprising mobile wallets, offline payments via QR codes, and a payments bank that offered no-frills banking. However, in 2016, the Indian... View Details
Keywords: Entrepreneurship; Situation or Environment; Business Ventures; Business Model; Banks and Banking; Business Strategy; Competition; Technology Industry; Technology Industry; Technology Industry; Asia; South Asia; India
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  • 2025
  • Working Paper

Mammography - Early Detection, Precise Diagnoses: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
This case history describes how the development of x-ray-based techniques and equipment (“mammography”) led to widespread screening for breast cancer and enabled “minimally invasive” biopsies of breast tumors. Specifically, we chronicle how: 1) new protocols and... View Details
Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms
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  • March 2012
  • Article

The New Science of Viral Ads

By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Related
  • 15 May 2022
  • News

Hitting the Books: Why We Need to Treat the Robots of Tomorrow Like Tools

    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
    • December 2022 (Revised August 2023)
    • Case

    Circles.Life at a Crossroads of Growth

    By: Juan Alcácer and Adina Wong
    In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in... View Details
    Keywords: Business Model; Decisions; Technological Innovation; Applications and Software; Business Strategy; Telecommunications Industry; Singapore
    Related
    • 09 Oct 2018
    • News

    How This Executive Spearheaded The Largest M&A In Williams-Sonoma's History

    • August 2021
    • Supplement

    Coats: Supply Chain Challenges: Spreadsheet Supplement

    By: Willy C. Shih
    Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
    Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Growth and Development Strategy; Forecasting and Prediction; Demand and Consumers; Consolidation; Apparel and Accessories Industry; Asia
    Related
    • March 2019 (Revised March 2023)
    • Case

    Accion's Fintech Strategy

    By: V. Kasturi Rangan, Michael Chu and Tricia Gregg
    Accion, an NGO, had been a pioneer in microfinance since its entry into that sector in the early 1970s. Its investments in Banco Compartamos paid off, when the microfinance bank went IPO in 2007, leaving an influx of $138 million for Accion. Under a new CEO, Michael... View Details
    Keywords: Fintech; Impact Investing; Financial Inclusion; Technological Innovation; Strategy; Strategic Planning; Performance Effectiveness; Non-Governmental Organizations; Microfinance; Financial Institutions; Business Growth and Maturation; Customer Focus and Relationships; Industry Growth
    Related
    • August 2021 (Revised November 2023)
    • Supplement

    Coats: Supply Chain Challenges

    By: Willy C. Shih
    Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
    Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia
    Related
    • 01 Jul 2009
    • Working Paper Summaries

    File-Sharing and Copyright

    Keywords: by Felix Oberholzer-Gee & Koleman Strumpf; Technology; Technology
    • November 2020 (Revised July 2022)
    • Case

    Dell Technologies: Bringing the Cloud to the Ground

    By: Navid Mojir and V. Kasturi Rangan
    The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s... View Details
    Keywords: Value Proposition; Go-to-market; Strategic Positioning; Mergers and Acquisitions; Business Strategy; Marketing Strategy; Technological Innovation; Business Divisions; Information Technology Industry; Information Technology Industry
    Related
    • 14 May 2013
    • Blog Post

    “What does it take for us to support our beliefs?” – Johnny Bowman

    Before HBS I helped run digital campaigns for a labor union, the Green Bay Packers, and Lady Gaga’s non-profit at Blue State Digital. Blue State Digital made its name helping design Barack Obama’s 2008 and... View Details
    Keywords: Technology
    • 21 Aug 2018
    • First Look

    New Research and Ideas, August 21, 2018

    2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. View Details
    Keywords: Dina Gerdeman
    • July 2018
    • Article

    Reimagining Health Data Exchange: An Application Programming Interface-Enabled Roadmap for India

    By: Satchit Balsari, Alexander Fortenko MD, MPH, Joaquin A. Blaya PhD, Adrian Gropper MD, Malavika Jayaram LLM, Rahul Matthan LLM, Ram Sahasranam, Mark Shankar MD, Suptendra N. Sarbadhikari PhD, Barbara Bierer, Kenneth D. Mandl MD, Sanjay Mehendale MD, MPH and Tarun Khanna
    In February 2018, the Government of India announced a massive public health insurance scheme extending coverage to 500 million citizens, in effect making it the world’s largest insurance program. To meet this target, the government will rely on technology to... View Details
    Keywords: Health Information Exchange; India; Health APIs; Health Care and Treatment; Information; Analytics and Data Science; Information Technology; Health Industry; India
    Related
    • 29 Oct 2019
    • Sharpening Your Skills

    Robots in the Boardroom

    recent research from Harvard Business School faculty marks the possibilities and pitfalls that could occur along this digital transformation. A Good Place to Start Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond... View Details
    Keywords: by Sean Silverthorne
    • 10 Nov 2011
    • HBS Case

    HBS Cases: Making Lincoln Center Cool Again

    groups of constituents and board members, using technology wisely, and planning for a future in the digital world. It also shows that there are alternative paths for a CEO to take—and that a strong... View Details
    Keywords: by Kim Girard; Entertainment & Recreation