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- Faculty Publications (133)
Show Results For
- All HBS Web (829)
- Faculty Publications (133)
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
shareholders by attracting customers who support this. A sustainable strategy with a multi-stakeholder perspective means that sometimes trade-offs must be made. As Joshua Margolis and James Walsh point out, "Managers face a vexing... View Details
Keywords: by Martha Lagace
- 15 Jan 2013
- First Look
First Look: January 15
swap into dollars to make up for the dollar shortfall, but this may lead to violations of covered interest parity (CIP) when there is limited capital to take the other side of the swap trade. In this case, synthetic dollar borrowing becomes expensive, which causes cuts... View Details
Keywords: Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
"high-end" firm that is expected to care only for its most quality-sensitive customers can have an advantage in introducing a product relative to a firm that is expected to be more widely altruistic. Download the paper from SSRN... View Details
Keywords: Martha Lagace
- 25 Sep 2007
- First Look
First Look: September 25, 2007
will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details
Keywords: Martha Lagace
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
both of which she’d later use at the helm of the beauty brand. Yet, as Leahy notes, she didn’t plan out a career in beauty. Instead, she tested out different hypotheses and followed her curiosity. Some early stops in her career included... View Details
Keywords: Consumer Products / Retail
- 28 Oct 2008
- First Look
First Look: October 28, 2008
entry is an important trait of well-functioning capital markets. Download the paper: http://www.hbs.edu/research/pdf/07-033.pdf Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis... View Details
Keywords: Martha Lagace
- 06 Mar 2007
- First Look
First Look: March 6, 2007
Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives, message strategy, media selection, and... View Details
Keywords: Martha Lagace
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
researchers tagged the videos in order to keep track of which ones were shared. Participants also completed written personality tests to gauge whether they were introverts or extroverts, self-directed or other-directed. "It turns out that... View Details
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
actions characterized by rigidity and repetition. We propose that enacting ritualized actions can enhance subjective feelings of self-discipline, such that rituals can be harnessed to improve behavioral self-control. We test this... View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- First Look
December 15, 2015
his coauthors, correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory. They start by clarifying what classic disruption entails—a small enterprise targeting overlooked View Details
Keywords: Carmen Nobel
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
prior theory of subsidiary absorptive capacity and argue that larger subsidiaries, characterized by greater knowledge stock and a greater fraction of local employees, could plausibly absorb more knowledge from the local host country context compared to absorbing... View Details
Keywords: Dina Gerdeman
- 17 Jul 2012
- First Look
First Look: July 17
of exogenous price variation to test this proposition: higher tariffs should lead to more vertical integration; moreover, ownership structures should be more alike across countries with similar levels of protection. To assess the... View Details
Keywords: Sean Silverthorne
- 28 Aug 2012
- First Look
First Look: August 28
facing fewer conflicts of interest and having a preference for liquid stocks. Tests with no controls for these effects indicate that annualized buy-side Strong Buy/Buy recommendations underperform those for sell-side peers by 5.9% using... View Details
Keywords: Sean Silverthorne
- 30 Jan 2018
- First Look
January 30, 2018
Sandino Abstract—Many service organizations rely on information sharing systems to boost employee creativity to meet customer needs. We conducted a field experiment in a retail chain, based on a registered report accepted by Journal of... View Details
Keywords: Sean Silverthorne
- 01 Dec 2016
- News
Alumni Books of 2016
where analysis of the facts and data fails to provide a clear answer. Gray areas test managers’ skills and humanity. Badaracco presents a five-question framework offering a way for managers to balance their analytical work with the human... View Details
- 16 Apr 2013
- First Look
First Look: April 16
that prosocial spending is associated with greater happiness around the world, in poor and rich countries alike. To test for causality, in Studies 2a and 2b, we used experimental methodology, demonstrating that recalling a past instance... View Details
Keywords: Sean Silverthorne
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
terrorist threat info and analysis pulled from the web’s darkest corners. Rothrock’s RedSeal also has a number of federal clients, though he doesn’t necessarily know who they are. Brokered through a government intermediary, they simply show up as View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
indirect actions” The flip side of Walmart's policy of providing everyday low prices to its customers is its goal of securing everyday low costs for Walmart. The guideline given to Walmart buyers is to achieve low costs, a motto that its... View Details
- 14 Aug 2007
- First Look
First Look: August 14, 2007
can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the mix of... View Details
Keywords: Martha Lagace
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
potential to supercharge innovation, because we can prototype more ideas and share them with each other much more rapidly. That's on the supply side of the economy. On the demand or marketing side, the new technology may allow us to match more View Details