Customer Power - Publications - Faculty & Research

01 Dec 1999
News

New HBS Portal Offers Alumni Just-In-Time Business Information

business e-mail account. If you have not yet activated your LEFA, please call the Alumni Records Office at 617-495-6438 or e-mail alumni_records@hbs.edu. In announcing the portal, Dean Kim B. Clark, a leading advocate of the power of... View Details

07 Dec 2016
HBS Case

Why Millennials Flock to Fintech for Personal Investing

a huge amount of operating costs. “They have a phone number and an email for customer service, and that’s about it,” says Viceira. “The main way they communicate with customers is through a blog.” Secondly,... View Details

Keywords: by Michael Blanding; Financial Services

01 Jun 2013
News

Collective Wisdom

idea is that there are some problems that require collective input and cumulative knowledge-building. Open-source communities are a very powerful way to get that done. We used to think that software had to be developed by lots of... View Details

Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

launch a new blockchain currency to facilitate financial services for unbanked and underbanked customers in emerging markets via their smartphone. Santos had to decide whether to go forward with the new plan despite regulatory risk,... View Details

Keywords: Dina Gerdeman

Profile

Stephanie Atiase

dreams that are the first step to actualizing goals. We then turn their stories into live theater productions where kids can see their own words on stage. It’s all about teaching kids the about the strength of words; the power of acting... View Details

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

John Walson launched the first commercial cable television system in Mahanoy City, Pennsylvania, an Appalachian town eighty-six miles from Philadelphia. 1,2 Walson worked as a lineman for Pennsylvania Power & Light and also owned a... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

05 Feb 2001
What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

"dilution" resulting from the introduction of an online MBA by a highly regarded onsite program, Joshua Doherty questioned the futures of top-tier schools that may lose their ability "to exploit the market power of... View Details

Keywords: by James Heskett

23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

Editor's note: As traditional hierarchical organizations flatten, new ways of thinking about internal communications must be developed—news no longer flows just from top to bottom. In Talk, Inc.: How Trusted Leaders Use Conversation to View Details

Keywords: Re: Boris Groysberg

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details

Keywords: by Youngme Moon

Web

Trade Cards - The Art of American Advertising

with whatever advertising materials he might agree to use in dealing with his customers,” historian Robert Jay explains. “The generous supply of chromolithographed trade cards and other advertising materials was in fact a powerful... View Details

28 Apr 2010
Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details

Keywords: by Staff

29 May 2001
Research & Ideas

Good News, Not Blues, For the Inner City

It's the dream business location. Vital infrastructure feeds the area. A committed workforce lives nearby. A large number of potential customers are packed around you. And it's the last place you thought to look: the inner city. But the... View Details

Keywords: by Martha Lagace

Web

Leadership with Purpose: Redefining Success and Impact with Satpal Singh (SELP—India 4, 2019) - Recruiting

lessons in resilience and Later as CEO at Numeric I learned the power of collective strategy, growth mindset and Inspired Teams. Now, as Sales Director for Legrand India, I’m excited to build on this legacy, driving transformations that... View Details

01 Apr 1998
News

Microfinance's Big Payoff: Michael Chu and ACCION International

its pragmatic use of the profit motive and market mechanisms to make a sustainable, self-perpetuating, and effective impact on the lives of poor people. When the ACCION opportunity came along, it forced me to confront those late-night musings. Explain the View Details

Fast Answer

Black Business Leaders and Entrepreneurship

Suggested Resources Consumer Lifestyle & Buying Power Granular data on income, purchasing power, and lifestyle of American consumers. American Incomes: Demographics of Who Has Money (book) Who we are: Blacks (book)... View Details

Web

Alumni-Authored Books | Baker Library

for creating winning brands , Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position. Wileman, Andrew: Retail power plays : from trading to brand leadership : strategies for... View Details

16 Mar 2010
First Look

First Look: March 16

pricing mechanism, capitalism must have the administrative capability to regulate the behavior of economic actors within those markets and the political capability to redesign their institutions; regulation and the design of market frameworks require the visible hand... View Details

Keywords: Martha Lagace

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are displacing locally View Details