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  • August 2022 (Revised June 2024)
  • Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details
Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
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Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised June 2024.)
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

nation developed organized sales forces to the same degree as the United States by the early twentieth century. For the average salesman, used to traveling more or less on his own (and at that time, almost all were male), this meant a number of changes. Now his routes... View Details
Keywords: by Laura Linard
  • 19 Oct 2022
  • Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

or even require there be a domain expert on the cofounding team, but similar to the point above, you may also be well served with a first hire or even an adviser who could serve you in this way versus a cofounder. Most importantly, ask yourself whether you View Details
Keywords: by Julia Austin
  • June 2024
  • Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney
In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details
Keywords: Business Growth and Maturation; Business Model; Business Organization; Business Startups; Disruption; Cost vs Benefits; Decision Choices and Conditions; Decisions; Private Sector; Entrepreneurial Finance; Global Range; Global Strategy; Globalized Markets and Industries; Governance Compliance; Governance Controls; Governing and Advisory Boards; Policy; Medical Specialties; AI and Machine Learning; Digital Platforms; Digital Transformation; Technology Adoption; Disruptive Innovation; Innovation and Management; Innovation Strategy; Laws and Statutes; Growth and Development Strategy; Growth Management; Distribution; Product Development; Success; Performance Efficiency; Strategic Planning; Research and Development; Risk and Uncertainty; Business Strategy; Competitive Advantage; Value Creation; Health Industry; Israel
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Stern, Ariel D., and Susan Pinckney. "Aidoc: Building a Hospital-Centric AI Platform." Harvard Business School Case 624-046, June 2024.
  • 20 Apr 2021
  • Book

A Simple Question That Can Guide Companies to Epic Success

they eschew efforts—even bold, cutting-edge proposals—that are unlikely to generate value for customers, employees, or suppliers. “Companies that raise customer willingness to pay in a distinctive manner... View Details
Keywords: by Danielle Kost
  • 02 Feb 2016
  • First Look

February 2, 2016

across industries and the concomitant demands for value creation engender variations in firms’ collaborative behaviors. On average, firms in technologically dynamic industries pursue more-open ego networks, which fosters access to new and... View Details
Keywords: Sean Silverthorne
  • 24 Jun 2014
  • First Look

First Look: June 24

terms that require prepayment. During the recent crisis, the exporter was more likely to demand cash in advance terms when transacting with new customers, and customers that traded on cash in advance and letter of credit terms prior to... View Details
Keywords: Sean Silverthorne
  • April 2024
  • Article

Speaking up and Taking Action: Psychological Safety and Joint Problem-solving Orientation in Safety Improvement

By: Hassina Bahadurzada, Michaela J. Kerrissey and Amy C. Edmondson
Healthcare organizations face stubborn challenges in ensuring patient safety and mitigating clinician turnover. This paper aims to advance theory and research on patient safety by elucidating how the role of psychological safety in patient safety can be enhanced with... View Details
Keywords: Healthcare Operations; Psychological Safety; Teams; Retention; Safety; Customer Satisfaction; Organizational Culture; Performance Evaluation; Health Industry
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Bahadurzada, Hassina, Michaela J. Kerrissey, and Amy C. Edmondson. "Speaking up and Taking Action: Psychological Safety and Joint Problem-solving Orientation in Safety Improvement." Art. 812. Healthcare 12, no. 8 (April 2024).
  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

success by focusing on delivering not only for their shareholders and customers but also for their employees, communities, and the environment. In the video below, I speak with Deepak Chopra, clinical professor of medicine at the... View Details
Keywords: by Ranjay Gulati
  • 04 Apr 2011
  • HBS Case

Reinventing the National Geographic Society

publications, National Geographic's subscription revenue has declined significantly, from $284 million in 1999 to $211 million in 2009. The value of becoming a member of the Society, once a matter of prestige, has eroded. The institution... View Details
Keywords: by Sean Silverthorne; Publishing
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

formation in which investors learn about the fundamental value of an asset and trade it. We study the interaction of diagnostic expectations with two well-known mechanisms: learning from prices and speculation (buying for resale). With... View Details
Keywords: Dina Gerdeman
  • 07 Jul 2003
  • Research & Ideas

4+2 = Sustained Business Success

one dimension or another—for instance, Dollar General lost its focus on the values in its culture and, as a result, recently had to restate its earnings. It's much easier to be a tumbler than it is to remain a winner. Our research found... View Details
Keywords: by Nitin Nohria, William Joyce & Bruce Roberson
  • April 2021
  • Case

ClearChoice Dental Implant Centers

By: Robert S. Kaplan, Ashiana Jivraj and Jane Barrow
The case illustrates the application of value-based health care to dental medicine. ClearChoice Dental Implant Centers was a rapidly-growing network of dentist-owned independent implant clinics. The targeted market included 23 million people, 15% of the US adult... View Details
Keywords: Value-based Health Care; Dental Medicine; Growth and Development Strategy; Expansion; Business Strategy; Customer Value and Value Chain; Customer Focus and Relationships; Health Industry; United States
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Kaplan, Robert S., Ashiana Jivraj, and Jane Barrow. "ClearChoice Dental Implant Centers." Harvard Business School Case 121-082, April 2021.
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

in order to capture value in the by-product market ("full+ conversion"), or only convert part of its waste into by-product so as not to flood the by-product market ("partial conversion"). As waste is now a useful input... View Details
Keywords: Martha Lagace
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

backgrounds and characters, but most shared a passion for the beauty industry, combined with an ability to understand the societal values and artistic trends of their eras, and to translate them into brands. François Coty stands out as a... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 02 Aug 2022
  • Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
  • 21 Jan 2014
  • First Look

First Look: January 21

with a low level of disclosure. Second, competition ensures that services with a high level of disclosure subsidize consumers. Third, firms maximize profits at the extensive rather than the intensive margin, outperforming competitors by attracting a larger View Details
Keywords: Sean Silverthorne
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

figure it out. It’s a new way of serving users and making customers happy, but it comes with a lot of risks. The minute something this fundamental happens, where you’re essentially taking a firm’s ability to serve consumers and you’re... View Details
Keywords: by Dina Gerdeman
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

bundle—known as an Extra Value Meal—for cheaper than the products would cost if purchased individually. “Bundling is pervasive in several markets, and it works in many cases” But those same customers might... View Details
Keywords: by Dina Gerdeman
  • Research Summary

Overview

The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
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