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  • All HBS Web  (1,226)
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  • 13 Jan 2015
  • First Look

First Look: January 13

brands. He describes four different ad types and explains how each can influence multitasking consumers. To create an effective media mix, he recommends that companies take advantage of lean advertising principles and adopt a sequential approach to capture View Details
Keywords: Sean Silverthorne
  • 15 May 2012
  • First Look

First Look: May 15

changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points continued to shift. Home Depot's... View Details
Keywords: Carmen Nobel
  • 11 Mar 2008
  • First Look

First Look: March 11, 2008

executives during the initial stages of implementing the new strategy. Our analysis demonstrates that this firm's balanced scorecard contained useful and timely information for distinguishing between these alternatives. These results... View Details
Keywords: Martha Lagace
  • 12 Sep 2005
  • Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

potential to supercharge innovation, because we can prototype more ideas and share them with each other much more rapidly. That's on the supply side of the economy. On the demand or marketing side, the new technology may allow us to match more View Details
Keywords: by Sara Grant; Technology; Communications; Telecommunications
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

customers to deliver services in a rapidly changing, uncertain, and complex environment (e.g., hospitals)—play an important role in the economy. Organizational learning studies in these settings have largely investigated autonomous... View Details
Keywords: Sean Silverthorne
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

Downsizing? By: Cohen, Lauren, Joshua D. Coval, and Christopher J. Malloy Abstract—While we commend the initiative of Snyder and Welch (2017), we lay out in this short reply why we remain highly confident in our results and our... View Details
Keywords: Sean Silverthorne
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a longitudinal field study of View Details
Keywords: Sean Silverthorne
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

Module I: Defining and Developing the Business Model The first module of The Entrepreneurial Manager (TEM) focuses on business model analysis and lean testing. Your business model defines your company and sets its strategic direction, including View Details
Keywords: Sean Silverthorne
  • 28 May 2008
  • First Look

First Look: May 28, 2008

Case 508-074 The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing... View Details
Keywords: Martha Lagace
  • 16 Mar 2003
  • Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

what we are doing and why. Six years ago we launched an initiative at the Harvard Business School on leadership and values. It grew out of a conviction that we needed to make our commitments and our values much more explicit and visible... View Details
Keywords: by Kim B. Clark
  • 25 Jun 2014
  • Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

The mission: To sell more laptops. The market: Rural China. The challenge: The business partner wants to know what laptop features would be appealing to customers in rural China. Landing in Shanghai with eight days to find out, a team of... View Details
Keywords: by Michael Blanding; Education
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

retail investors much more as being like customers or employees of the company—even using a computer system to track preferences. They have both received awards by IR magazine for good investor relations. So in some ways these cases show... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

started FairMarket three years ago. My take on where the market was heading three years ago was similar to Glen's: that dynamic pricing was going to be a significant market opportunity where buyers and sellers could come together and basically set a fair market value... View Details
Keywords: by Staff; Web Services; Technology
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

quarter of fiscal year 2015. Apple also faced some criticism from consumers regarding the iPhone 6 and iPhone 6 Plus Upgrade Program. A September 2016 survey reported that an increasing number of customers decided to subscribe to the... View Details
Keywords: Sean Silverthorne
  • 26 May 2015
  • First Look

First Look: May 26

strategic priorities. This article explains core links between selling initiatives and basic drivers of enterprise value, and it provides suggestions about how best to communicate strategy to busy people in the field. May 2015 Management... View Details
Keywords: Sean Silverthorne
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

venture-funded startups in the networking/data communications industry sectors reveals that those startups that participate in an open standards community, such as the Internet Engineering Task Force (IETF), have a greater likelihood of an View Details
  • 06 Mar 2012
  • First Look

First Look: March 6

Purchase this case:http://cb.hbsp.harvard.edu/cb/product/412095-PDF-ENG China Greentech Initiative (CGTI) Christopher Marquis, Laura Velez Villa, and Lynn YinHarvard Business School Case 412-105 At the end of 2011, the founders of the... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2012
  • First Look

First Look: January 17

  PublicationsUncommon Service: How to Win by Putting Customers at the Core of Your Business Authors:Frances Frei and Anne Morriss Publication:Harvard Business Review Press, forthcoming An abstract is not available at this time.... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

pricing, customer selection, and management of prices and accounts in an inherently uncertain, volatile demand environment. Purchase this case:https://hbsp.harvard.edu/product/819003-PDF-ENG Harvard Business School Case 719-424 The a2... View Details
Keywords: Dina Gerdeman
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

of damage caps on settlements, the propensity of men and women to initiate negotiations, and the readiness of each gender to volunteer for, and work on “nonpromotable tasks.” Linda won this award, however, not only for her path‐breaking... View Details
Keywords: Dina Gerdeman
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