Customer Base - Publications - Faculty & Research

10 Jan 2012
First Look

First Look: January 10

with commercial institutions to reap benefits from their larger sources of capital and technology expertise? Would that mean compromising his original mission of elevating people from the base of the pyramid? Purchase this... View Details

Keywords: Sean Silverthorne

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

also became the first district to use a mechanism based on Top Trading Cycles (TTC) in a real-life allocation problem. Since TTC was originally devised for settings in which agents have endowments, there is no formal rationale for TTC in... View Details

Keywords: Sean Silverthorne

26 Nov 2001
Op-Ed

Why Corporate Budgeting Needs To Be Fixed

exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at the height of the holiday... View Details

Keywords: by Michael C. Jensen

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

or base, and the extensions. There's an asymmetry between these two because the base can be used without the extensions, but to use the extensions you need the base. So, there are a few overall business models that currently exist in the... View Details

Keywords: by Julia Hanna; Web Services

24 Jul 2017
Blog Post

Transitioning to Product Management at HBS

extent possible, the ‘full PM experience,’ and that meant finding a fast-moving startup that would let me run with a meaty product feature from just a scribbled idea on a whiteboard, to requirement-gathering phase with customers and... View Details

Web

Scaling Work - Research Computing Services

necessary, as you control all the resources on that machine. However, on a compute cluster, you only control the resources that the scheduler has given you, and it has given you only the resources that you've requested, whether this is done explicitly via a View Details

02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

faculty; the program is also supported by a very professional and skillful administrative team. Although it is a new program, GMP actually grew out of two other longstanding programs with a deep tradition and knowledge base at the School,... View Details

Keywords: by Martha Lagace

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

changes in stockouts or rebalances. We observe no evidence of learning or fatigue. Agent-level heterogeneity in the treatment effects shows that the agents who handle substantially more customer deposits than withdrawals benefit most from... View Details

Keywords: Dina Gerdeman

Web

Research - Race, Gender & Equity

strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry 2023 Working Paper Was That a Microaggression: A... View Details

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

responders and vulnerable populations, and then the general population. The diffusion of innovations model indicates that each of these groups will have five customer segments based on their willingness to... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

Web

Business Economics Online Course | HBS Online

pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to drive demand Identify sources of... View Details

03 Oct 2011
Research & Ideas

Transforming Manufacturing Waste into Profit

It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn... View Details

Keywords: by Michael Blanding; Manufacturing

14 Sep 2023
Blog Post

MBAs Accelerate Their Social Enterprise Ventures

the right expectation and rhythm for execution, discovering and developing talent to their potential, to being responsible for every decision I make. What's next? Teresa: In the year ahead, I’m excited to continue customer interviews with... View Details

06 Oct 2010
Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

time they tried a big change (in their case, the "customer centric" initiative), they were unsuccessful, and some of the consequences (impossible workloads for a while, a few good people's careers derailed) were very unpleasant. Anxiety began to grow as... View Details

Keywords: by John Kotter & Lorne A. Whitehead

04 Nov 2013
Research & Ideas

The Real Cost of Bribery

It's a sad, quantitative fact that bribery runs so rampant in the world that it has become a Darwinian business tool. A July 2013 report from Transparency International finds that more than one in four people paid a bribe in the past year, View Details

Keywords: by Carmen Nobel

Web

Courses by Faculty Unit - Course Catalog

Technologies that Will Change the World Shikhar Ghosh Spring 2026 Q3Q4 3.0 Avoiding Startup Failure DJ DiDonna Spring 2026 Q3Q4 3.0 B2B Sales and Distribution (also listed under Marketing) Lou Shipley Spring 2026 Q3 1.5 Business at the View Details

06 Feb 2013
What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

customer satisfaction and product excellence at least as important as profitability), a collaborative spirit between employers and employees , a long-term view , and a close relationship with suppliers." Several respondents voiced serious... View Details

Keywords: by James Heskett

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

the February Journal of Consumer Research is based on the results of a series of lab and online studies with over 2,000 consumers recruited from national online samples. We tested their response to underdog brand stories. Our studies... View Details